Market Plan - Staging Testing

Example 1

A18+, NYC DMA, 4-weeks, goal of 3,600,000 impressions

Production results:

Reach: 0.64% Frequency: 34.94

Open

Open

Staging Results:

17.33% reach, 1.28 frequency

Open

Open

Example 2

Example 3

51 Bulletins, Los Angeles DMA, 1 week

Production results:

Reach: 4.3% Frequency: 23.39

Staging Results:

14.78% reach, 6.81 frequency

Example 4

Production results:

Female, 18+

Reach: 7.69% Frequency: 26.34

Persons 18-34

Reach: 7.4% Frequency: 28.57

Staging results:

Female, 18+

Reach: 59.79% Frequency: 3.39

Persons 18-34

Reach: 59.78% Frequency: 3.36