R/F Taskforce Meeting 20220330
- Brian Schopper
Agenda
Talk about documentation
Discuss one-pager current version/updates
On the buyer side, how do you position Reach & Frequency as a metric to express value?
On the seller side, how do you position Reach & Frequency as a metric to express value?
Janna to walk through Observed and Modeled progress
Approach
Progress so far
Comparison Example
New Modeled vs. Observed
Use Case:
In the current R/F model, the above package’s cumulative reach was being maxed out by a single spot (highlighted).
Below are the results of the latest model for this same package. The 4-week campaign is highlighted for reference.
Inventory Set Id | Spots | Construction Type | Trp | Days | Observed Reach | Modeled Reach |
|---|---|---|---|---|---|---|
BOS_20_DSF | 20 | Furniture | 0.22 | 7 | 7.94 | 5.38 |
BOS_20_DSF | 20 | Furniture | 0.22 | 14 | 12.60 | 8.50 |
BOS_20_DSF | 20 | Furniture | 0.22 | 21 | 16.31 | 11.02 |
BOS_20_DSF | 20 | Furniture | 0.22 | 28 | 18.03 | 13.68 |
Steps for Next Meeting
For next meeting, please share some feedback on the below question, from your respective point of view in the industry
On the buyer side, how do you position Reach & Frequency as a metric to express value?
On the seller side, how do you position Reach & Frequency as a metric to express value?
Geopath to work with new model and run against test packages.
Geopath will continue working on the one-pager summary, particularly the validation and “key takeaways” section.