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Geopath OOH Measurement Methodology

Geopath OOH Measurement Methodology

Owned by Kevin Narine
Last updated: Aug 30, 2023 by Chris Luken

This section represents a summary of Geopath’s OOH audience measurement methodology, intended for the consumption of media researchers and technical Geopath members.

 

A separate, summarized version of these articles that is designed for consumption by salespeople and other non-technical Geopath constituents will be made available on Geopath’s publicly-facing Confluence pages.

 

Please navigate to the appropriate articles of interest using the left navigation pane (under ‘Pages’).

 

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