Geopath OOH Measurement Methodology

This section represents a summary of Geopath’s OOH audience measurement methodology, intended for the consumption of media researchers and technical Geopath members.

A separate, summarized version of these articles that is designed for consumption by salespeople and other non-technical Geopath constituents will be made available on Geopath’s publicly-facing Confluence pages.

Please navigate to the appropriate articles of interest using the left navigation pane (under ‘Pages’).

Featured Pages

• Page:
  Geopath Audience Measures & API Outputs
• Page:
  Geopath High-Level Media Measurement Process
• Page:
  Geopath Media Measurement Methodology Overview
• Page:
  Geopath Mobile Device Trip Frequency Analysis
• Page:
  Geopath Observed Mobile Device Routed Trip Frequency
• Page:
  Geopath Reach & Frequency (Single Unit)
• Page:
  Geopath Reach & Frequency for Inventory Sets (2+ Units)
• Page:
  Geopath Road, Transit & Point-of-Interest Network Data
• Page:
  Geopath Unified Inventory Taxonomy
• Page:
  Geopath Visibility Model 2021.11

Recently Updated

• User Acceptance Testing (UAT) Status

  May 05, 2025 • contributed by Chris Luken
• Geopath 2024 Annual Planning Dataset vs Next 2025 Annual Planning Dataset — Roadside Comparison Dashboard

  Jan 29, 2025 • contributed by Kevin Romero
• Geopath OOH Inventory Metadata Overview

  Jul 12, 2024 • contributed by Tim Garton
• Geopath 2023 vs 2024 Forecast Place-Based Comparison Dashboard

  Mar 19, 2024 • contributed by Kevin Romero
• Geopath 2023 vs 2024 Forecast Roadside Comparison Dashboard

  Mar 19, 2024 • contributed by Kevin Romero

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