R/F Taskforce Meeting 20220309

Agenda

1. Review R/F Feedback

   1. Comments

   2. Do you feel you understand/could explain to someone else?
      
      

2. Sequence of events for reviewing over next several weeks (existing v. observed v. modeled [new] R/F)

   1. Evaluating different use cases/test packages
      
      

3. Make sure we are in alignment on the issues we are currently aware of

   1. Street Furniture with lower-than-expected Reach

   2. Packages with a high-reaching single unit, no incremental plan Reach

Steps for Next Meeting

1. Geopath will review questions and comments on https://geopath.atlassian.net/wiki/spaces/DPP/pages/2001240077 , and add clarifications where needed
   
   

2. Please provide some example Use Cases here: Use Case Examples

   1. What are some ways you compile packages of inventory? (example framework in the Meeting Notes section below)

   2. Are there any example Use Cases where you have run into these known issues?

      1. Street Furniture with lower-than-expected Reach

      2. Packages with a high-reaching single unit, no incremental plan Reach
         
         

Meeting Notes

1. Different use cases/test packages

   1. Reach at different levels (10, 25, 50, 100 weekly TRPs)

   2. Widely dispersed vs. clustered

   3. Planning R/F (market avg.) vs. Inventory R/F

   4. National, Regional, DMA, CBSA, County

   5. 1-week vs. 4-weeks (varying lengths)