R/F Taskforce Meeting 20220323

Agenda

• Update on Geopath one-pager/summary version of R/F methodology document

• Go over/discuss summaries of https://geopath.atlassian.net/wiki/spaces/DPP/pages/2001240077

  • How would you explain it to someone on your team?

• Additional use cases and model examples

Steps for Next Meeting

• Please put your summary (in your own words) in the comment section at the bottom of the Reach & Frequency One-Pager: Package-Level Metrics document or comment in line with the copy that is there. @Steven Frey (Unlicensed) @Glynnis Reilly @Enza Chiodi (Unlicensed)

• What’s the inevitable next question?

  • Personas

    • sales people

    • agency planners

    • researchers

  • what does that mean for everything I just did?

  • how do I leverage this new precision and accuracy to better plan/buy/sell?

  • how does this help support the value proposition of OOH?

Notes