Place-Based Roundtable

Geopath will host a continuing series of roundtable discussions to solicit the business challenges of place-based media owners and determine the business requirements necessary to develop a next-generation place-based measurement solution that best meets the needs of these media owners/operators.

Within this area, there are two documents for discussion:

1. Enhanced Place-Based Measurement Product Summary (answers the question, “in general, what does Geopath need to build, and in what sequence, to better meet the needs of place-based media owners?’)

2. Enhanced Place-Based Measurement Product Charter (answers the question, “what business challenges are place-based media owners & agencies facing, how can these challenges potentially be overcome with measurement product enhancements, and what (in detail) ought Geopath build/enhance its current place-based measurement capabilities?”)

Once the completeness of the documentation is agreed-upon by roundtable members, Geopath will proceed to directionally estimate the labor costs, input data costs, and dependencies to implement the agreed-upon solution and deliver a proposal for development to the roundtable group with a request to fund the effort.