R/F Taskforce Meeting 20220614

Agenda

• Recap of RF Status

  • Trip path analysis enables us observe volumes, reach, and frequency https://geopath.atlassian.net/wiki/spaces/DPP/pages/2001240077

    • comprehensive nationwide Validation of Volume Estimates to be reviewed (week of June 27th)

  • Observed reach measures processed as training packages (1. user highlighted packages, 2. all packages from insights suite, 3. systematically created packages)

  • Model 0 is performing well and can be used for inventory plan with specified units R/F Model 0 - Staging Test Feedback

  • Market plan is incapable of leveraging Model 0 in snowflake environment for Reach Goal (alternate process being tested)

  • Continued updates and iterations on different model approaches

    • [https://geopath.atlassian.net/l/c/12RpmrwL]

• Integration into Market Plan

  • First step - Parameters entered by user will limit inventory records for consideration (media classification, media type, operator, target index, etc.)

    • Unit Count Goal - process executes in snowflake environment as is has in the past incrementally adding from “most average” inventory in consideration set

    • TRP Goal - process executes in snowflake environment as is has in the past incrementally adding from “most average” inventory in consideration set

    • Reach Goal - (UPDATED) data from consideration set query is moved into JAVA environment (better memory and compute performance) rather than snowflake

      • iterative samples of packages are used to create a reach curve

      • reach goal metrics (TRP, R&F) is derived from reach curve

        • Works for any media classification

        • Scheduled to be completed in staging by this Friday (6/17)

    • NOTE: different processes will create slightly different outputs from Unit and TRP goal market plans (one is along a curve, one is incrementally adding from “most average” inventory in consideration set) Differences will be most noticeable at low TRP levels and low inventory counts.

• R/F For Fleet

  • API development complete to enable target audience of larger market, using inventory of a smaller geography. Ex. - targeting NY DMA, but looking at only inventory in Manhattan. UX TBD

  • Observed reach ceilings by garage being tested and unit level reach being reviewed with 3rd party

Steps for Next Meeting

• what is the process for “most average” inventory (trp, index, reach) (random duplication within reachable target pop)

• sample size to generate curve, quantify confidence, detail process

• 20 of _______ what went into the creation of the average and the consideration, is that enough to move forward

• is weighting by weighting by media type an option

  • disclosure of allocation (equal vs proportional)

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Notes