R/F Taskforce Meeting 20221011

Agenda

• National/Regional Reach Curves: Modern analytics built for the cloud - Sigma Computing

  • Source data from Motionworks

    • Additional validation of raw data documented here: https://marketing.mworks.com/observed_rf.pdf

• Review R/F documentation

  • Package Level Reach & Frequency: One-Pager | Working

  • R/F Approach - "What Has Changed and Why it Matters" - Working

  • R/F Coverage and Duplication - Working Visual

    • I’ll reach out to the documentation sub-group of the taskforce to finalize

    • Will work with our graphics team to design and finalize for distribution

• Update on timeline for latest R/F model testing

  • Another iteration of the R/F Model is being pushed into QA today/tomorrow for additional internal testing

  • Geopath to continue QA testing of submitted test cases

Steps for Next Meeting

Notes