R/F Taskforce Meeting 20221011

Agenda

National/Regional Reach Curves: Modern analytics built for the cloud - Sigma Computing
- Source data from Motionworks
  - Additional validation of raw data documented here: https://marketing.mworks.com/observed_rf.pdf
Review R/F documentation
- Package Level Reach & Frequency: One-Pager | Working
- R/F Approach - "What Has Changed and Why it Matters" - Working
- R/F Coverage and Duplication - Working Visual
  - I’ll reach out to the documentation sub-group of the taskforce to finalize
  - Will work with our graphics team to design and finalize for distribution
Update on timeline for latest R/F model testing
- Another iteration of the R/F Model is being pushed into QA today/tomorrow for additional internal testing
- Geopath to continue QA testing of submitted test cases