Policy Documentation

Introduction Summary:

In Q4 of 2019, Geopath moved to a new unified inventory database. With this migration, new features were implemented and created. These features have allowed us to remain flexible within our current three media classifications moving media (schedule fleet), place-based, and roadside.

This policy document aims to enable all parties who participate in planning, buying or selling to understand what is required of them when submitting, updating, removing, and reading our inventory database. The feedback from these requirements will also help us expand our database to include other media classifications, and ultimately build on our map of the out-of-home world to include all audited (member) and unaudited (non-member) inventory. Additional, new levels of permissions will be introduced which will enable different players in the out-of-home industry to set specific permissions within their organizations which will enable them to better manage their inventory, and how those changes are reflected in our inventory database.

Laid out within this document will be our required components of inventory submission as well as an explanation of why these components are important to successfully maintain the integrity of the inventory database as well as audit your inventory. Inputs are the inventory submissions while the outputs are the standardization, metrics, and metadata that will come out of the database.

This document will continue to evolve as Geopath continues to build on its infrastructure based on feedback from the industry and internal needs. When these changes occur updates will be made to this document.

Purpose:

The purpose of the inventory management policy document is to ensure that Geopath complies with the industry-wide needs and good practices of maintaining out-of-home inventory. While it defines and enforces the standards that inventory must follow, maintains transparency of those rules, and discloses inventory audit accuracy. These specific rules and standards are set to enable the use of a production inventory API as well as the ability for Geopath to become the repository of all out-of-home locations. The policy document itself is meant to live as an ever-evolving document.

Scope and Applicability:

The scope of the policy document is to info how buyers, sellers, and planners interact with our inventory database. The business applications and systems that the policy covers include the Geopath inventory database, management, submission, auditing, and API and Atlas applications.

This policy applies to all inventory management across the entire organization and externally to all parties that can submit, update, remove, and read our database. It specifically covers all aspects of the organization’s inventory management created or received and covers records stored within the inventory database.

Policy Guidelines:

Roles and Responsibilities:

This section will define the roles, responsibilities, and actions of the players within the out-of-home industry. The goal is to clearly define what the many different types of users can and cannot do within the inventory database as well as what their responsibilities are in helping maintain the integrity of the inventory.

User types play an important structural role in how our members interact with our inventory database. By creating these multiple user types, we can better manage which specific users within a company have what kind of access to create, read, update, and delete. With the different players that are Geopath members, we have created two types of access. The seller will have all types of users while the buyers will only have one type of user. This will help differentiate the players as well as the access that they must have to write to our inventory database.