R/F Taskforce Meeting 20220816

Agenda

• R/F Documentation Update

  • “What Has Changed and Why It Matters” - discussion

    • Reach & Frequency: What Has Changed and Why it Matters

  • Visualization of Coverage and Duplication concepts

    • Go through Excel workbook and discuss

      • Is this kind of visual clear/helpful?

      • Other helpful ways to visualize info
        
        

• R/F Model Updates

  • we trained a model (v2) and have the necessary data loaded in SnowFlake.

  • we provided API team with Java and Javascript implementation of the v2 function

  • we are working on adding ceilings into our reach curve extrapolation for longer time periods

  • once in API environment, we will analyze the accuracy of the model (locally in Python it was around +/- 5%)

  • the plan is to have new model available in staging for committee testing by the end of August

Notes

Steps for Next Meeting

• Please add feedback/comments to the working draft of this document: Reach & Frequency: What Has Changed and Why it Matters

• Geopath to continue work on documentation

  • Coverage/duplication example in a more real-life scenario (map overlay)