R/F Taskforce Meeting 20220511

Owned by Brian Schopper
May 11, 2022
1 min read

Agenda

  1. Observed Data for some test packages - R/F Model 0 - Staging Test Feedback

  2. Single Unit Reach Analysis

    • Top 100 DMAs, 100 non-digital bulletins in each

      • 10,000 units analyzed against observed data

      • Current reach is slightly higher than observed

    • Going to use this data to help further inform market reach ceilings

  3. New version of Reach Model 1

    1. Needs a new prediction process to be able to test system-wide

    2. Should be heading to Staging, likely end of next week

  4. Market Plan

    1. Working toward a simpler, lighter process

    2. Going to use market-by-market reach curves to allow faster processing when creating plans

      1. Based on observed data

  5. Transit R/F

    1. Requires a different approach than roadside

      1. testing different approaches to handling duplication of Reach within packages