R/F Model 0 - Staging Test Feedback
- Brian Schopper
- Janna Gu
Example package for testing
New Orleans DMA, 4 weeks, Adults 25-64
30754101
30754100
30751596
30737904
30462767
30462756
584731
544740
544737
544730
544674
492476
492450
492434
492417
492412
492356
492309
492305
492278
492237
492198
492165
492164
304400
(Export Attached ^)
4 week reach:
87.03%
User Examples
Example 1 - Inventory Plans
|
| STAGING |
| Production | STAGING | Production | ||||
Package | Market | Staging 2022 Reach | Observed Reach | 2022 Reach | 2021 Reach | 2020 Reach | Staging 2022 Frequency | 2022 Frequency | 2021 Frequency | 2020 Frequency |
52 Spots | DMA: Chicago, IL | 51.24% | 43.69% | 36.76% |
|
| 28.11 | 39.18 |
|
|
24 Spots | DMA: Chicago, IL | 42.10% | 40.14% | 30.08% | 32.28% | 87.89% | 15.46 | 21.63 | 20.16 | 7.88 |
16 Spots | DMA: Chicago, IL | 36.22% | 37.33% | 22.48% | 22.48% | 75.84% | 12.48 | 20.11 | 20.11 | 6.2 |
8 Spots | DMA: Chicago, IL | 27.45% | 32.60% | 22.48% | 22.48% | 87.89% | 8.95 | 10.93 | 10.93 | 7.88 |
32 Spots | CBSA: Chicago-Naperville-Elgin, IL-IN-WI | 8.11% | 6.29% | 2.70% | 2.70% | 25.08% | 7.10 | 21.2 | 21.2 | 2.65 |
60 Spots | CBSA: Chicago-Naperville-Elgin, IL-IN-WI | 24.37% | 30.10% | 5.93% | 6.19% | 35.86% | 8.50 | 35.08 | 33.64 | 6.26 |
20 spots | CBSA: Boston-Cambridge-Newton, MA-NH | 20.07% |
| 9.80% | 11.53% | 31.72% | 4.33 | 8.87 | 8.83 | 2.52 |
24 spots | CBSA: Boston-Cambridge-Newton, MA-NH | 31.58% |
| 10.78% | 10.78% | 33.75% | 8.35 | 24.5 | 24.46 | 9.451 |
30 spots | NYC 5 Counties | 48.34% |
| 14.39% | 14.88% | 77% | 7.80 | 27.1 | 25.28 | 5.34 |
80 spots | NYC 5 Counties | 52.66% |
| 13% | 16.92% | 40.23% | 5.60 | 22.67 | 18.41 | 6.928 |
*All 4-Week 18+ Impressions |
|
|
|
|
|
|
|
|
|
|
Example 2 - Market Plans [Not using Model 0, ignore]
GEOPATH CURRENT VERSION | GEOPATH TEST VERSION | |||||||||
Market | Audience | Media Type | Total Spots for Goal | Weeks | Reach % | Frequency | Total Spots for Goal | Weeks | Reach % | Frequency |
Los Angeles, CA | (202106) Hispanic,Persons 18+ yrs | 58 |
| 5.33 | 43.38 | 58 |
| 55.58 | 4.16 | |
Los Angeles, CA | (202106) Hispanic,Persons 18+ yrs | Posters | 52 | 4 | 1.77 | 103.18 | 52 | 4 | 47.96 | 3.81 |
Los Angeles, CA | (202106) Hispanic,Persons 18+ yrs | Bulletins | 6 | 4 | 3.62 | 13.4 | 6 | 4 | 14.65 | 3.32 |
Example 3 - Market Plan [Not using Model 0, ignore]
51 Bulletins, Los Angeles DMA, 1 week
Reach: 4.3%
Frequency: 23.39
Staging Comparison | |
Reach % | Frequency |
31.77 | 3.18 |