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R/F Model 0 - Staging Test Feedback

R/F Model 0 - Staging Test Feedback

Example package for testing

New Orleans DMA, 4 weeks, Adults 25-64

30754101
30754100
30751596
30737904
30462767
30462756
584731
544740
544737
544730
544674
492476
492450
492434
492417
492412
492356
492309
492305
492278
492237
492198
492165
492164
304400

(Export Attached ^)

4 week reach:
87.03%

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User Examples

Example 1 - Inventory Plans

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STAGING

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Production

STAGING

Production

Package

Market

Staging 2022 Reach

Observed Reach

2022 Reach

2021 Reach

2020 Reach

Staging 2022 Frequency

2022 Frequency

2021 Frequency

2020 Frequency

52 SpotsĀ 

DMA: Chicago, IL

51.24%

43.69%

36.76%

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28.11

39.18

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24 Spots

DMA: Chicago, IL

42.10%

40.14%

30.08%

32.28%

87.89%

15.46

21.63

20.16

7.88

16 Spots

DMA: Chicago, IL

36.22%

37.33%

22.48%

22.48%

75.84%

12.48

20.11

20.11

6.2

8 Spots

DMA: Chicago, IL

27.45%

32.60%

22.48%

22.48%

87.89%

8.95

10.93

10.93

7.88

32 SpotsĀ 

CBSA: Chicago-Naperville-Elgin, IL-IN-WI

8.11%

6.29%

2.70%

2.70%

25.08%

7.10

21.2

21.2

2.65

60 Spots

CBSA: Chicago-Naperville-Elgin, IL-IN-WI

24.37%

30.10%

5.93%

6.19%

35.86%

8.50

35.08

33.64

6.26

20 spots

CBSA: Boston-Cambridge-Newton, MA-NH

20.07%

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9.80%

11.53%

31.72%

4.33

8.87

8.83

2.52

24 spots

CBSA: Boston-Cambridge-Newton, MA-NH

31.58%

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10.78%

10.78%

33.75%

8.35

24.5

24.46

9.451

30 spots

NYC 5 Counties

48.34%

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14.39%

14.88%

77%

7.80

27.1

25.28

5.34

80 spots

NYC 5 Counties

52.66%

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13%

16.92%

40.23%

5.60

22.67

18.41

6.928

*All 4-Week 18+ Impressions

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Example 2 - Market Plans [Not using Model 0, ignore]

GEOPATH CURRENT VERSIONĀ 

GEOPATH TEST VERSIONĀ 

Market

Audience

Media Type

Total Spots for Goal

Weeks

Reach %

Frequency

Total Spots for Goal

Weeks

Reach %

Frequency

Los Angeles, CA

(202106) Hispanic,Persons 18+ yrs

58

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5.33

43.38

58

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55.58

4.16

Los Angeles, CA

(202106) Hispanic,Persons 18+ yrs

Posters

52

4

1.77

103.18

52

4

47.96

3.81

Los Angeles, CA

(202106) Hispanic,Persons 18+ yrs

Bulletins

6

4

3.62

13.4

6

4

14.65

3.32

Example 3 - Market Plan [Not using Model 0, ignore]

51 Bulletins, Los Angeles DMA, 1 week

Reach: 4.3%

Frequency: 23.39

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Staging Comparison

Reach %

Frequency

31.77

3.18

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