Agenda

1. Align on the purpose/needs of the Reach & Frequency Taskforce

2. Discuss main pillars to consider when talking about R/F

3. Action Items/Homework for Next Meeting

4. Set recurring meeting time

Main Pillars

1. What is Reach & Frequency, and what is it important?

2. How is Geopath calculating R/F?

   1. Observed data + validation

   2. How are we building a model?

   3. What is the model, and why is it valid?

3. Why is it valid?

   1. Validating the observed data

   2. Aligning model with observed data

4. What are the main takeaways?

Action Items ahead of Next Meeting

1. Review Reach & Frequency Methodology Brief (https://geopath.atlassian.net/l/c/1X1G9RVF )

   1. Consider the 4 pillars above while reviewing

2. Homework: Do you understand the method of observed R/F, and could you explain it to someone else?

   1. Provide feedback on aspects of the document that may be unclear or could use further context.

   2. What are the pain points we are trying to address?

https://geopath.atlassian.net/wiki/spaces/DPP/pages/1224605711

Meeting Notes:

1. What does the RF output look like current vs observed vs new

2. Give us some real world examples of current pain points

   1. limitations of current model approach

   2. new model

3. What is done?

   1. when we have answered questions in the core documents around the four pillars

   2. when we have an executive-level brief to answer

      1. “What’s improved?”

      2. “Why it matters?”

      3. “What’s unique?”

      4. “What’s the differentiator?”