Geopath 2024 Annual Planning Dataset vs Next 2025 Annual Planning Dataset — Roadside Comparison Dashboard
- Kevin Romero
Section 1: Assignment Comparison
This section of the dashboard contains three tables:
Combined Current 2024 Annual Planning Dataset and Next 2025 Annual Planning Dataset
Assignments by Annual Planning Dataset - Shows the assignments on a map by Annual Planning Dataset, 20250601 Forecast and 20240301 Forecast
Location of Frame - Displays the latitude and longitude of the frame
Next 2025 Annual Planning Dataset - contains the 2025 Annual Planning Dataset with assignment-level information
Current 2024 Annual Planning Dataset - contains the 2024 forecasts with assignment-level information
How to use the Maps:
Use the filters and identify the Geopath Spot ID or Frame ID that you would like to investigate. When you arrive at your page you will see this:
The Map section here will contain two maps one for the assignments and one for the location of the frame. Without filtering down to an individual spot ID or frame ID you will likely see a map that covers some or most of the United States. This is dependent on where your inventory is located.
Once you have a spot ID use the spot ID filter and paste or type your ID:
The result will be a zoom in map that will display both the location of the frame and the assignments for both 2025 and 2024.
The table below provides definitions for each column header in this section of the dashboard
Column Name | Description/Definition |
|---|---|
Prod Name | Annual Planning Dataset Name (previously called forecast) |
Spot Id | Geopath Spot ID |
Frame Id | Geopath Frame ID |
Plant Spot Id | Operator Unit ID for the spot |
Publisher Unique Id | Operator internal ID |
Operator Name | Name of the media operator |
Operator Division Name | Name of the operator's account |
Operator Code | Operator's Account ID |
Construction Type Name | The type of structure the frame is on, see Construction Type Name Table for more information |
Frame Media Name | Operator's media name |
Media Type Name | Geopath 's media name, see the Media Type Name tab for more information |
Primary Artery | Primary street name provided by operator |
Dma Name | The DMA name for where the frame is located |
Cbsa Name | The CBSA name for where the frame is located |
County Name | The County name for where the frame is located |
Zip Code Name | The Zip Code name for where the frame is located |
Frame Rotating | True if the frame is rotating, false if the frame is not rotating |
Frame Digital | True if the frame is digital, false if the frame is not digital |
Spot Full Motion | True if the spot is partial motion, false if the spot is not partial motion |
Spot Partial Motion | True if the spot is full motion, false if the spot is not full motion |
Spot Interactive | True if the spot is interactive, false if the spot is not interactive |
Spot Audio | True if the spot has audio, false if the spot does not have audio |
Spot Length | The number of seconds per spot |
Average Spot Length | The average number of seconds per spot |
Spots in Rotation | The number of spots within one loop |
Spot Share of Voice | The spot share of voice |
Layout Sov | The layout share of voice |
Illumination Type Name | The type of illumination, see illumination type name Table for more information |
Frame Illumination Start Time | The start time of the illumination |
Frame Illumination End Time | The end time of the illumination |
Frame Max Height | Frame maximum height |
Face Height | Face height which is contained within the frame |
Frame Max Width | Frame maximum width |
Face Width | Face width which is contained within the frame |
Orientation | The facing of the frame in degrees |
Latitude | The latitude (indicates the location of the frame) |
Longitude | The longitude (indicates the location of the frame) |
Status Type Name | Current Status of the Frame, see the table named Geopath Status Dictionary for more information |
Right Hand | True if the assignment is a right hand read, false if the assignment is not a right hand read (by assignment) |
Center | True if the assignment is a center read, false if the assignment is not a center read (by assignment) |
Perpendicular | True if the assignment is a perpendicular, false if the assignment is not perpendicular (by assignment) |
Distance From the Audience | Distance from the audience by assignment |
Assignment Id | The ID given to the assignment made between the frame and the roadway network (by assignment) |
Segment Id | Road network ID by assignment |
Street Name | Street name provided by the road network, if no name is provided then this usually means the road is a ramp (by assignment) |
Mode of Travel | Is the type of assignment and is either B for "both vehicular and pedestrian" or P for "pedestrian only" (by assignment) |
Direction | The cardinal direction the vehicular traffic is traveling by assignment |
Func Class | The roadway classification defined by Teralytics |
Weekly Pedestrian Volume | Weekly forecasted pedestrian 5+ count, incorporates the ped factor (forecast factor) by assignment |
*Weekly Pedestrian Circulation |
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Weekly Pedestrian Circulation Adjusted | Weekly forecasted pedestrian 5+ count, incorporates the ped factor (forecast factor), percent viewable, placement adjustment factor, and removes pedestrian traffic from the unilluminated hours which is determined by the hours of illumination by assignment |
Weekly Vehicular Volume | Weekly forecasted vehicular 5+ count, incorporates the veh factor (forecast factor) by assignment |
*Weekly Vehicular Circulation | Weekly forecasted vehicular 5+ count, incorporates the veh factor (forecast factor) by assignment and occupancy |
Weekly Vehicular Circulation Adjusted | Weekly forecasted vehicular 5+ count, incorporates the veh factor (forecast factor), the occupancy, and removes traffic from the unilluminated hours which is determined by the hours of illumination by assignment |
Occ | Occupancy, number of persons in a car. This is only applied for vehicular traffic (by assignment) |
*Ped Factor |
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*Veh Factor | Factor used for the 2025 forecast |
*Placement Adjustment Factor |
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Segment Speed | Speed of travel on a vehicular roadway by assignment |
Weekly Pedestrian Dwell Time | Dwell time in seconds for pedestrian traffic by assignment |
Weekly Vehicular Dwell Time | Dwell time in seconds for vehicular traffic by assignment |
Vehicular Spot Base Impressions 5 Plus | Vehicular weekly impressions 5+ by assignment |
Pedestrian Spot Base Impressions 5 Plus | Pedestrian weekly impressions 5+ by assignment |
Area Type Name | Area Type name, for more information go to the area type name table (also known as the Place Type) |
Not available |
|---|
*Available upon request only
Section 2: Spot Level Comparison
This section of the dashboard contains one table:
Weekly SPOT Level Impressions - contains both forecast at the spot level for easier comparison
The table below provides definitions for each column header in this section of the dashboard
Column Name | Description/Definition |
|---|---|
Spot Id | Geopath Spot ID |
Vehicular Weekly Impressions 0+ (2024) | Vehicular impressions 0+ for 2024 |
Vehicular Weekly Impressions 0+ (2025) | Vehicular impressions 0+ for 2025 |
Vehicular Weekly Impressions 5+ (2024) | Vehicular impressions 5+ for 2024 |
Vehicular Weekly Impressions 5+ (2025) | Vehicular impressions 5+ for 2025 |
Vehicular Weekly Impressions 18+ (2024) | Vehicular impressions 18+ for 2024 |
Vehicular Weekly Impressions 18+ (2025) | Vehicular impressions 18+ for 2025 |
Percent Change 5+ | Percent change the Current 2024 Annual Planning Dataset and Next 2025 Annual Planning Dataset for 5+ |
Prod Name | Annual Planning Dataset Name (previously called forecast) |
Plant Spot Id | Operator Unit ID for the spot |
Speed | Speed of travel on a vehicular roadway |
Occ | Occupancy, number of persons in a car |
Publisher Unique Id | Operator internal ID |
Operator Name | Name of the media operator |
Operator Division Name | Name of the operator's account |
Operator Code | Operator's Account ID |
Construction Type Name | The type of structure the frame is on, see Construction Type Name Table for more information |
Frame Media Name | Operator's media name |
Primary Artery | Primary street name provided by operator |
Dma Name | The DMA name for where the frame is located |
Cbsa Name | The CBSA name for where the frame is located |
County Name | The County name for where the frame is located |
Zip Code Name | The Zip Code name for where the frame is located |
Area Type Name | Area Type name, for more information go to the area type name table (also known as the Place Type) |
Status Type Name | Current Status of the Frame, see the table named Geopath Status Dictionary for more information |
Weekly Vehicular Circulation Adjusted | Weekly vehicular circulation adjusted which includes occupancy and removes traffic from the unilluminated hours which is determined by the hours of illumination |
Section 3: Pivot Tables
There are four pivot tables in this section which include the following:
(Operator) Market Benchmark: Weighted Average Speed and Occupancy - contains the average for speed and occupancy for DMA, CBSA, County, Frame Media Name, and Operator Division (account) against of the 2024 and 2025 forecasts for the media operator’s own inventory
(Operator) Market Benchmark: Weekly Impressions and Circulation - contains the average weekly impressions 5+ and circulation 5+ for the DMA, CBSA, County, Frame Media Name, and Operator Division (account) against of the 2024 and 2025 forecasts for the media operator’s own inventory
All Markets Benchmark: Weighted Average Speed and Occupancy - contains the weighted average for speed and occupancy for the DMA, CBSA, County, and Frame Media Name against of the 2024 and 2025 forecasts for all of Geopath’s audited inventory
All Markets Benchmark: Weekly Impressions and Circulation - contains the average weekly impressions 5+ and adjusted circulation 5+ for the DMA, CBSA, County, and Frame Media Name against of the 2024 and 2025 forecasts for all of Geopath’s audited inventory
Section 4: Insights
This section is a new addition to
Supplementary Tables
The tables below are meant to provide some helpful definitions for reference as you review the following columns:
Media Type Name
Illumination Type Name
Construction Type Name
Area Type Name
Status Type Name
Media Type Name | Media Type Description |
|---|---|
Murals | Very large, non-standard products placed directly on building surfaces or attached to walls |
Bulletin | Extra large-sized standard products (approx. 10-20' H x 36-60' W) |
Poster | Large-sized products (approx. 10-12' H x 22-25' W) |
Junior Poster | Moderate-sized products (approx. 5-6' H x 11-13' W) |
Panel | Small-sized products (approx. 35"H x 63" W - 5-6' H x 11-13' W) |
Display | Smallest-sized products (approx. less than 35"H x less than 63" W) |
Illumination Type Name | Illumination Type Description |
|---|---|
Sunlit Ambient | Surface illuminated by ambient natural sunlight |
Frontlit | Surface illuminated from the front by non-ambient source |
Backlit | Surface illuminated from the back by non-ambient source |
Artificial Ambient | Surface illuminated by ambient artificial light source |
Construction Type Name | Construction Type Description |
|---|---|
Freestanding | Freestanding structure taller than 10 feet tall |
Exterior Wall | The wall of a standing building |
Furniture | Freestanding structure less than 10 feet tall |
Area Type Name | Area Type Description |
|---|---|
Central Business District | The main business and commercial area of a town or city. |
Urban Business | Roadside environment is an urban business area |
Urban | Roadside environment is an urban area |
Suburban | Roadside environment is a suburban area |
Rural | Roadside environment is a rural area |
Status Type Name | Status Type Description |
|---|---|
Published - Preliminary | Measures created via automated process; inventory and measures available to licensed users; still requires a manual audit |
Published - Appealed | Asset attributes audited, given valid assignments, and is awaiting review by Operator |
Published - Suppressed | Measures created, but under review; inventory available to licensed users, but measures are suppressed |
Published - Under Review | Measures created, but under review; inventory and measures available to licensed users |
Published - Measured | Measures created; inventory and measures available to licensed users |
Published - Unmeasured | Measures do not exist; inventory available to licensed users |
Unpublished - Measured | Measures created; inventory and measures suppressed for licensed users, but available for review by operator |
Audited - Level 1 | Asset attributes audited, given valid assignments, and can be measured |