Geopath OOH Inventory Business Glossary
The purpose of the Geopath OOH Inventory Business Glossary is to facilitate querying and interpreting Geopath data. For a more general glossary of OOH industry terms, please refer to the Geopath Glossary of Terms. The current version of the business glossary contains definitions related to Geopath’s Inventory. Future versions of the business glossary will be expanded to include audience & measure-related definitions.
Term | Description | Category |
|---|---|---|
Frame | Depending on context, a Frame can either be the physical border that surrounds an advertisement or it can be the root of the class hierarchy that describes an advertisement (i.e., Frame->Layout->Face->Spot). | Frame |
Frame Identifier | The unique Geopath Identifier for a Frame object. | Frame |
Construction Identifier | Unique Geopath Identifier for the Construction object that describes the physical structure that that a Frame is attached to. | Construction |
Construction Name | The Operator's Name of the construction. If not provided, Geopath creates a construction name using the latitude and longitude of the Construction. | Construction |
Construction Description | The Operator’s description of the Construction. | Construction |
Construction Type | A Construction Type identifies the type of physical structure that supports a Frame. | Construction Type |
Freestanding | A Construction Type consisting of a freestanding structure taller than 10 feet tall. | Construction Type |
Exterior Wall | A Construction Type consisting of an exterior wall of a standing building. | Construction Type |
Interior Wall | A Construction Type consisting of a wall inside of a building. | Construction Type |
Furniture | A Construction Type consisting of a freestanding structure less than 10 feet tall. | Construction Type |
Stairs | A Construction Type consisting of a series of steps a pedestrian traverses when traveling between two different elevations. | Construction Type |
Rooftop | A Construction Type consisting of the surface atop a building. | Construction Type |
Ceiling | A Construction Type where the frame hangs from (or is flush with the upper interior surface of a room or other similar compartment). | Construction Type |
Floor | A Construction Type where located on a flat surface where people may walk. | Construction Type |
Tablet | A Construction Type where a single person can hold a digital display (e.g., an iPad or Android tablet). | Construction Type |
Interior Vehicle | A Construction Type that is within the interior of a vehicle. | Construction Type |
Exterior Vehicle | A Construction Type that is on the exterior surface of a vehicle. | Construction Type |
Column | A Construction Type that is a column inside of a building. | Construction Type |
Elevator | A Construction Type that is located on the interior of an elevator inside a building. | Construction Type |
Furniture - Top | A Construction Type that is located on the top of a freestanding structure within view of someone passing by. | Construction Type |
Bus Exterior | A Construction Type that is the Exterior surface of a Bus. | Construction Type |
Truck Exterior | A Construction Type that is the Exterior surface of a Truck. | Construction Type |
Personal Motorized Vehicle Exterior | A Construction Type that is the Exterior surface of a personal Motorized Vehicle. | Construction Type |
Undefined Construction Type | A Construction Type that is assigned whenever none of the existing construction types adequately describe the construction a frame is attached to. | Construction Type |
Plant Frame Identifier | Legacy Identifier for the Operator’s internal Frame identifier (this is superseded by frame_id_alias_primary of the Owner’s inventory). | Frame |
Media Type | The Media type classifies signs based primarily on size. The media type is one of the following possible values: "Murals", "Bulletin", "Poster", "Junior Poster", "Panel" or "Display". Please see the individual glossary definitions (below) for additional detail on each media type. | Frame |
Murals | A media type value for very large, non-standard products placed directly on building surfaces or attached to walls. | Frame |
Bulletin | A media type value for extra large-sized standard products (approx. 10-20' H x 36-60' W. | Frame |
Poster | A media type value for large-sized products (approx. 10-12' H x 22-25' W). | Frame |
Junior Poster | A media type value for moderate-sized products (approx. 5-6' H x 11-13' W). | Frame |
Panel | A media type value for small-sized products (approx. 35"H x 63" W - 5-6' H x 11-13' W). | Frame |
Display | A media type value for smallest-sized products (approx. less than 35"H x less than 63" W). | Frame |
Classification Type | Classification types separate advertising media in to groups with significantly different audiences or measurement methods. Currently supported classification types are "Roadside", "Place Based", and "Fleet Exterior - Scheduled". | Classification Type |
Roadside | A Classification Type that includes Stationary outdoor inventory where audience move by the advertising message on a trip to a destination. Roadside audiences are persons within moving vehicles on roadways or persons traveling on pedestrian walkways. | Classification Type |
Place Based | A Classification Type that includes Frames located at, or within, a destination venue (indoor or outdoor) with associated dwell time. Place-based media audiences are typically pedestrians. | Classification Type |
Fleet Exterior - Scheduled | A Classification Type that includes frames affixed to the exterior of moving fleet vehicles servicing predictable scheduled routes, whose intended audiences are persons within moving vehicles on roadways or persons traveling on pedestrian walkways. | Classification Type |
Fleet Interior - Scheduled | A Classification Type that includes frames affixed to the interior of moving fleet vehicles servicing predictable scheduled routes, whose intended audiences are persons using the fleet service. | Classification Type |
Fleet Exterior - Dynamic | A Classification Type that includes frames affixed to the exterior of moving fleet vehicles servicing dynamic routes, whose intended audiences are persons within moving vehicles on roadways or persons traveling on pedestrian walkways. | Classification Type |
Fleet Interior - Dynamic | A Classification Type that includes frames affixed to the interior of moving fleet vehicles servicing dynamic routes, whose intended audiences are persons using the fleet service. | Classification Type |
Placement Type | The Placement Type indicates where a Frame is located relative to the Place a frame is located at, e. g., "Above Bar", "On Scoreboard", etc. Placement Type is a mandatory attribute. | Placement Type |
One On One | A Placement Type for a frame that is designed to only be seen by people in the immediate vicinity (i.e. customers sitting at a table at a restaurant). | Placement Type |
Above Bar | A Placement Type for a Frame sitting above or behind the bar at a bar or restaurant. | Placement Type |
Entrance/Exit | A Placement Type for a frame positioned near the entrance or exit of a building. | Placement Type |
Register | A Placement Type for a Frame placed near a register with a 1-to-1 customer experience, such as at a quick-serve restaurant or retail store. | Placement Type |
At Pump | A Placement Type for a Frame Sitting on or in a fuel dispenser, designed to be seen by customers pumping gas. | Placement Type |
Hallway | A Placement Type for a Frame located within a less traveled hallway (e.g., restroom of a venue, etc.). | Placement Type |
Elevator | A Placement Type for a Frame inside the elevator of a building. | Placement Type |
Bathroom | A Placement Type for a Frame within the bathroom of a venue. | Placement Type |
Above Interactive Zone | A Placement Type for a Frame that is immediately above an interactive interface commonly seen on touch screen kiosks (e.g., ATM machines, transit fare machines, digital jukeboxes, etc.). | Placement Type |
Inside Auditorium | A Placement Type for a Frame within the seating area of a theater, music venue, church, etc. (can be seen by all attending the event). | Placement Type |
Interior Corridor | A Placement Type for a Frame along a traveled major corridor in a venue (e.g., a retail corridor of a shopping mall). | Placement Type |
Above Food Sales | A Placement Type for a Frame sits above the food sales in a venue whose purpose is not food sales (e.g., mall food court, concessions at a stadium, etc.) | Placement Type |
Waiting Area | A Placement Type for a Frame within the waiting area of a building (e.g., doctor's office waiting room, seating/gathering area in a hotel lobby, etc.) | Placement Type |
Scoreboard | A Placement Type for a Frame co-located with a Scoreboard in a sports venue. | Placement Type |
Receptacle Area | A Placement Type for a Frame that is co-located where patrons dispose of trash or other objects. | Placement Type |
Opposite Bar | A Placement Type for a Frame that sits opposite the bar. | Placement Type |
Cart | A Placement Type for a Frame that is located on the cart return at a shopping facility. | Placement Type |
Customer Service Area | A Placement Type for a Frame that is located in the customer service region of a shopping area. | Placement Type |
Fare Gate | A Placement Type for a Frame that is located at the fare gate of a transit facility. | Placement Type |
Concourse | A Placement Type for a Frame that is located along a concourse of a transit facility. | Placement Type |
Fare Machines | A Placement Type for a Frame that is located at the fare machines of a transit facility. | Placement Type |
Parking Lot | A Placement Type for a Frame that is located within the parking lot of a venue. | Placement Type |
Elevator Lobby | A Placement Type for a Frame that is located in the elevator lobby of a building. | Placement Type |
In Seating | A Placement Type for a Frame that is located within the seating area of a venue, designed only to be seen by the patrons in the vicinity (e.g., along a cupholder in a seat). | Placement Type |
Pet Relief Area | A Placement Type for a Frame that is located within the pet relief area of a venue. | Placement Type |
Open Floor | A Placement Type for a Frame that is located in the center of a venue, unobstructed by a wall or pillar (e.g., kiosk in a food court, bench in the center of a common area, etc.). | Placement Type |
Vehicle Front Exterior | A Placement Type for a Frame that is located on the front of a vehicle. | Placement Type |
Vehicle Rear Exterior | A Placement Type for a Frame that is located on a the rear exterior of a vehicle. | Placement Type |
Vehicle Driver Side Exterior | A Placement Type for a Frame that is located on the driver’s side of a vehicle. | Placement Type |
Vehicle Passenger Side Exterior | A Placement Type for a Frame that is located on the passenger’s side of a vehicle. | Placement Type |
Vehicle Full Wrap Exterior | A Placement Type for a Frame that is located on all exterior sides of a vehicle. | Placement Type |
Vehicle Interior Ceiling | A Placement Type for a Frame that is located on a the interior ceiling of a vehicle. | Placement Type |
Vehicle Interior Overhead | A Placement Type for a Frame that is located on a overhead area of a vehicle (e.g., overhead luggage area). | Placement Type |
Vehicle Interior On Door | A Placement Type for a Frame that is located on the interior of a vehicle door. | Placement Type |
Vehicle Interior Next to Door | A Placement Type for a Frame that is located next to the interior of a vehicle door. | Placement Type |
Vehicle Interior Back of Seat | A Placement Type for a Frame that is located on the back of a seat within a vehicle. | Placement Type |
Vehicle Interior Front | A Placement Type for a Frame that is located on the front of the vehicle’s interior. | Placement Type |
Vehicle Interior Seating Area | A Placement Type for a Frame that is located in a vehicle’s seating area. | Placement Type |
Dining Area | A Placement Type for a Frame that is located for a Frame located in area of extended dwell, such as an area for eating. | Placement Type |
Bathroom Unisex | A Placement Type for a Frame that is located within a non-gendered bathroom of a venue. | Placement Type |
Bathroom Women | A Placement Type for a Frame that is located within a female dedicated bathroom of a venue. | Placement Type |
Bathroom Men | A Placement Type for a Frame that is located within a male dedicated bathroom of a venue. | Placement Type |
Curbside | A Placement Type for a Frame that is located in a way that it cannot be seen by pedestrians on the same side of the street. | Placement Type |
Set Back | A Placement Type for a frame that is located in a way that it can be seen by pedestrians on the same side of the street. | Placement Type |
Above Staircase | A Placement Type for a Frame that is located above an escalator or staircase. | Placement Type |
Ticketing/Check-in | A Placement Type for a Frame that is within the ticketing/check-in area of an airport. | Placement Type |
Baggage Claim | A Placement Type for a Frame that is within the baggage claim area of an airport. | Placement Type |
In Queue | A Placement Type for a Frame that is within a queuing area. | Placement Type |
Lobby | A Placement Type for a Frame that is located in a room which provides a space out of which one or more other rooms or corridors lead, typically one near the entrance of a public building. | Placement Type |
Locker Room Women | A Placement Type for a Frame that is located within a female dedicated locker room of a venue. | Placement Type |
Locker Room Men | A Placement Type for a Frame that is located within a male dedicated locker room of a venue. | Placement Type |
Airport Gate | A Placement Type for a Frame that is located within the gate waiting area of an airport. | Placement Type |
Playground | A Placement Type for a Frame that is located within an indoor or outdoor area provided for children to play. | Placement Type |
Aisle | A Placement Type for a Frame that is located in a passage between shelves of goods in a supermarket or other retail business, or between rows of seats in a building such as a church or theater, an airplane, or a train. | Placement Type |
Endcap | A Placement Type for a Frame that is located on the area at the end of an aisle in a retail store. | Placement Type |
EV Charging Parking | A Placement Type for a Frame that is located at an Electric Vehicle Charging location within the parking lot of a venue. | Placement Type |
Checkout Area | A Placement Type for a Frame that is located in the area where people are queuing and waiting to checkout such as at a retail or grocery store. | Placement Type |
Jet Bridge | A Placement Type for a Frame that is located in the Passageway between an airport gate and airplane. | Placement Type |