Geopath 2023 vs 2024 Forecast Place-Based Comparison Dashboard

Spot Id

Geopath Spot ID Geopath Frame ID

Prod Name

Product Name, 2023 forecast and 2024 forecast

Frame Id

Geopath Frame ID

Operator Frame Id

Operator Unit ID for the frame

Frame Status

Current Status of the Frame, see the table named Geopath Status Dictionary for more information

Operator Name

Name of the owner operator

Operator Name Manage

Name of the manager operator

Max Frames

Number of Max Frames

Weekly Impressions 0+

Total weekly impressions 0+

Weekly Impressions 5+

Total weekly impressions 5+

Weekly Impressions 18+

Total weekly impressions 18+

Daily Venue Visits

Number of total daily visits to the venue

Weekly Venue Visits

Number of total weekly visits to the venue

Weekly Visitor Visits

Number of weekly visitor visits to the venue excludes works and residents visits

Weekly Worker Visits

Number of weekly worker visits to the venue

Weekly Resident Visits

Number of weekly resident visits to the venue

Weekly Enplanements

Number of weekly enplanements to an airport venue, to get to enplanement we use this formula: visitor Departures + visitor arrivals + (visitor transfers * 2)

Weekly Visitor Departures

Number of weekly visitor departures to an airport venue

Weekly Visitor Arrivals

Number of weekly visitor arrivals to an airport venue

Weekly Visitor Transfers

Number of weekly visitor transfers to an airport venue

Rating Status

• Draft - These are not yet available in the in production, Insights Suite/API

• Official - These are available in the in production, Insights Suite/API

Place Name

Name of venue, business, transit station, airport, shopping center, etc.

Place Type

Type of Venue, see Supplementary Tables for more information

Placement Type

Type of placement where the frame is located within the venue, see Supplementary Tables for more information

Place Id

Geopath Place ID

Imx Place Id

Motionworks Place ID

Classification Type

Type of media classification, place-based, roadside, fleet, etc.

Construction Type

The type of structure the frame is on, see Supplementary Tables for more information

Media Type

Geopath 's media name, see the Media Type Name tab for more information

Frame Media Name

Operator's media name

Description

description of the frame

Width Inches

Width of the frame

Height Inches

Height of the frame

Layout Shareofvoice

The layout share of voice

Spot Shareofvoice

The spot share of voice

Spot Length

The number of seconds per spot

Rotating

True if the frame is rotating, false if the frame is not rotating

Digital

True if the frame is digital, false if the frame is not digital

Spot Audio

True if the spot has audio, false if the spot does not have audio

Spot Fullmotion

True if the spot is partial motion, false if the spot is not partial motion

Spot Partialmotion

True if the spot is full motion, false if the spot is not full motion

Spot Interactive

True if the spot is interactive, false if the spot is not interactive

Illumination Type Name

The type of illumination, see illumination type name Table for more information

Illumination Start Time

The start time of the illumination

Illumination End Time

The end time of the illumination

Retail Sqft

Retail square footage for retail type places such as lifestyle center, shopping center, shopping mall, and outlet mall. This is provided by our partners at Motionworks and is part of their place audit.

Entrances

Number of entrances at the specific place (venue) if applicable. This provided by our partners at Motionworks and is part of their place audit.

Floors

Number of floors at the specific place (venue). This provided by our partners at Motionworks and is part of their place audit.

Concourses

Number of concourses at the specific place (venue) if applicable. This provided by our partners at Motionworks and is part of their place audit.

Gates

Number of gates at the specific place (venue) if applicable. This provided by our partners at Motionworks and is part of their place audit.

Platforms

Number of platforms at the specific place (venue) if applicable. This provided by our partners at Motionworks and is part of their place audit.

Venue Dwell (Minutes)

The place (venue) dwell time in minutes

Extended Dwell (Seconds)

The extended dwell time in seconds, is only used if the ‘ext dwell pct’ is greater than 0%.

Extended Dwell (Minutes)

The extended dwell time in minutes, is only used if the ‘ext dwell pct’ is greater than 0%.

Dwell Passing (Seconds)

The passing dwell time in seconds

Dwell Override (Minutes)

The dwell time override in minutes used when we have studies to indicate the time spend at placement type such as at checkout line where studies have indicated an extended dwell of 3 minutes.

Ext Dwell Pct

Indicates the percentage of passing verses extended dwell. If listed at 100% then all visitors are considered to be under extended dwell. On the other hand if dwell is listed at 50% then half of the visitors are passing and the other half are in extended dwell. Please note that specific rules are determine by the place type and placement type of where the frame is located.

Zip Code

The Zip Code name where the frame is located

Dma Id

The DMA ID where the frame is located

Dma Name

The DMA name where the frame is located

Cbsa Name

The CBSA name where the frame is located

County Name

The County name where the frame is located

Time Calculated

Date in which measures were last calculated

Place Process

These attributes are coming from motionworks

Only used for the 2023 forecast

• direct - Directly measured

• first_party - used a first party source

• noisy - is a small place where there can be variability in what is being observed

• unfocused - is an unfocused place

Only used for 2024 forecast

• V2.1 Direct - Directly measured

• V2.1 Direct Scaled - Directly measured and then scaled

• V2.1 Unfocused Standalone Scaled - Unfocused places without a parent but with first party data

• V2.1 Unfocused Child - Unfocused places with an audited/focused/Non-outlier parent

• V2.1 Unfocused Child Scaled - Same as above but then scaled to the first party data

• V2.1 Unfocused Standalone - Unfocused place without a parent

Cleared

This attribute is coming from motionworks and was only used for the 2023 forecast. This indicated if a place was cleared by our data providers. This was either listed as ‘True’ good to go or ‘False’ under review by our data provider

Data Source

This attribute is coming from Motionworks and is only used for the 2024 forecast. This indicates the data source if there is an outside source being used such as a first party data source. For example, this will include if Motionworks is using the ridership count from a transit agency or enplanement counts from Bureau of Transportation Statistics (BTS).

Data Source Type

This attribute is coming from Motionworks and is only used for the 2024 forecast. Indicates what type the data source is.

Types currently include:

• Enplanements

• Ridership-based Visiation Estimate

• Transaction-based Visitation Esimate

• Visitation

Street Address

Place (venue) street address

City

Place (venue) city

State

Place (venue) State

Zip Code (PLACE + 1)

Place (venue) zip code

Rating Date

Date of rating

Data Vintage

Internal data vintage helps us track release where the frame went into our production release.

Murals

Very large, non-standard products placed directly on building surfaces or attached to walls

Bulletin

Extra large-sized standard products (approx. 10-20' H x 36-60' W)

Poster

Large-sized products (approx. 10-12' H x 22-25' W)

Junior Poster

Moderate-sized products (approx. 5-6' H x 11-13' W)

Panel

Small-sized products (approx. 35"H x 63" W - 5-6' H x 11-13' W)

Display

Smallest-sized products (approx. less than 35"H x less than 63" W)

Sunlit Ambient

Surface illuminated by ambient natural sunlight

Frontlit

Surface illuminated from the front by non-ambient source

Backlit

Surface illuminated from the back by non-ambient source

Artificial Ambient

Surface illuminated by ambient artificial light source

Freestanding

freestanding structure taller than 10 feet tall

Exterior Wall

the wall of a standing building

Interior Wall

the wall inside of a building

Furniture

freestanding structure less than 10 feet tall

Stairs

a series of steps

Rooftop

the surface atop a building

Ceiling

hangs from or is flush with the area above

Floor

flat surface where people may walk

Tablet

may be held by a single individual

Column

a column inside of a building

Elevator

the interior of an elevator inside a building

Furniture - Top

the top of a freestanding structure within view of someone passing by 

General Aviation Airport

Public-use airports that do not have scheduled service or have less than 2,500 annual passenger boardings.

Medical Office

A facility where healthcare is provided.

Gym

A business that houses specialized equipment for physical fitness.

Theater

Single or multi auditorium venue for watching movies/plays/musicals/etc.

Casino

Gambling facility and associated hotel if one exists

Hotel

An establishment providing accommodations, meals, and other services for travelers and tourists.

Stadium

A sports arena with tiers of seats for spectators.

Indoor Rec

Indoor location where patrons spend leisure time but do not necessarily buy anything.

Outdoor Rec

Outdoor location where patrons spend leisure time but do not necessarily buy anything.

Office Building

A form of commercial building which contains spaces mainly designed to be used for offices with the primary purpose to provide a workplace and working environment primarily for administrative and managerial workers.

Business

Place of business where professional or clerical duties are performed.

Sitdown Restaurant

Dining facility where the majority of patrons sit at a table to order food.

Quick Serve Restaurant

Dining facility where patrons order food from a counter then sit or leave to eat.

Convenience Store

Location that offers a variety of goods for purchase. Usually a quick shopping experience such as a store in a gas station or a bodega.

Retail

Store selling one or few types of products.

Grocery Store

A business mainly specialized in distribution of groceries.

Transit Hub

A multi-modal transportation stop. Usually multi-platform and allows pedestrians to transfer between trains/busses/streetcar/light rail/etc.

Transit Station

A stop along a transit line that is unique to one mode of public transportation.

Commercial Airport

Publicly owned airports that have at least 2,500 passenger boardings each calendar year and receive scheduled passenger service.

Shopping Mall

Indoor or outdoor shopping area traditionally considered a "mall".

Shopping Center

Smaller shopping facility in which a group of stores tend to face the parking lot.

Lifestyle Center

Multi-use shopping facility of retail/offices/housing/etc.

Outlet Mall

Shopping facility with large parking areas and overflow stores, often outdoor without a food court.

Academic Building

University classroom building or library.

Institutional Housing

Housing designed for temporary use.

Student Center

Collegiate building designed for multiple purposes such as dining, studying, and shopping.

Spiritual Center

Place of worship.

Gas Station

An establishment beside a road selling fuel for motor vehicles.

Rest Stop

Facility along roadway for stopping, often with food, gas, and convenience stores.

Food Court

Facility with multiple food vendors and a common seating area.

Bar

Facility where the majority of patrons go for the purpose of drinking.

Ferry

Movable location that holds an audience for a consistent, predetermined length of time

Fleet Vehicle

A moving vehicle that is part of a fleet of vehicles that provide the same service

Residential Facility

Properties or buildings designed for accommodation purposes either by the owner or by tenants at the status of utilities.

Parking Structure

A building designed for car parking and where there are a number of floors or levels on which parking takes place.

Park

A large public green area in a town, used for recreation.

Pedestrian Plaza

An open urban public space where pedestrians can gather. Usually located on a street or between buildings.

Hospital

A facility providing medical and surgical treatment and nursing care for sick or injured people.

Airport Concourse

A building or portion of an airport that allows passengers direct access to boarding gates.

Airport Terminal

A building or portion of an airport where passengers transfer between ground transportation and the facilities that allow them to board and disembark from an aircraft. Within the terminal, passengers purchase tickets, transfer their luggage, and go through security

Fraternal Organization

A facility where a society, club or fraternal order associated together for various religious or secular aims congregate.

Tourist Attraction

A place of interest where tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement.

Event Facility

A public or privately owned structure or area used for the purposes of public performances, sporting events, private receptions or parties, or similar attractions that may generate heavy traffic.

Country Club

A facility that generally offers both a variety of recreational sports and facilities for dining and entertaining. Typical athletic offerings are golf, tennis, and swimming.

Car Wash Facility

A building containing equipment for washing cars or other vehicles by hand or automatically.

Amusement Park

A large outdoor area with fairground rides, shows, refreshments, games of chance or skill, and other entertainments.

Coffee Shop

A small, informal restaurant typically serving coffee or refreshments.

Fire Department

The facility of a local or municipal authority in charge of preventing and fighting fires.

Laundromat

An establishment with pay per use washing machines and dryers for public use.

Convention Center

A large building that is designed to hold a convention, where individuals and groups gather to promote and share common interest.

Warehouse

A large building where raw materials or manufactured goods may be stored before their export or distribution for sale.

Bus Garage

A facility where buses are stored and maintained

Community Center

A public location where members of a community tend to gather for group activities, public information, and other purposes.

Bank

Corporations that provide services as intermediaries of financial markets.

Trail

A path or trail separated from motorized traffic and dedicated to cycling or shared with pedestrians or other non-motorized users

Zip Code

The geographic area identified by a postal delivery area in the U.S.

Scheduled Fleet System

A system of fleet vehicles that operate on publicly defined routes, schedules, and stops

Drugstore

A retail store where medicines and miscellaneous articles are sold

Medical Office - Cardiology

A healthcare facility specializing in Cardiology.

Medical Office - Dermatology

A healthcare facility specializing in Dermatology.

Medical Office - Gastroenterology

A healthcare facility specializing in Gastroenterology.

Medical Office - Women's Health

A healthcare facility specializing in Women's Health.

Medical Office - Neurology

A healthcare facility specializing in Neurology.

Medical Office - Oncology

A healthcare facility specializing in Oncology.

Medical Office - Physical Therapy

A healthcare facility specializing in Physical Therapy.

Medical Office - Primary Care

A healthcare facility specializing in Primary Care.

Medical Office - Rheumatology

A healthcare facility specializing in Rheumatology.

Medical Office - Dentist Office

A healthcare facility specializing in Dentistry.

Liquor Store

A liquor store is a retail shop that predominantly sells prepackaged alcoholic beverages intended to be consumed off premises.

University Health Center

Healthcare facility located within a university campus.

University Recreation Center

Place located within a university campus primarily used for recreational activities.

University Housing

Residential building located within a university campus that primarily serves students.

Auto Dealership

Business that sells new or used automobiles.

Bus Garage Routes

Corridor surrounding bus routes that encompass pedestrians who may be passing through, walking between bus stops or transferring from one bus to another.

University Dining

A dining facility within a university campus.

Above Bar

Frame sitting above or behind the bar at a bar or restaurant

Above Food Sales

Frame sits above the food sales in a venue whose pourpose is not food sales (e.g. mal food court, consessions at a stadium, etc.)

Above Interactive Zone

Placeholder Text for Above interactive Zone placment type description

Above Staircase

Frame located above an escalator or staircase

Airport Gate

Frame within the gate waiting area of an airport

Aisle

A passage between shelves of goods in a supermarket or other retail business, or between rows of seats in a building such as a church or theater, an airplane, or a train

At Pump

Sitting on or in a fuel dispenser, designed to be seen by customers pumping gas

ATM Machine

Frame is positioned within the field of view either at the top or body of the ATM machine within a convenience store

Atrium

Frame located in an open area viewable to multiple structural floors.

Baggage Claim

Frame within the baggage claim area of an airport

Bathroom

Frame within the bathroom of a venue

Bathroom Exterior

Frame outside of the bathroom of a venue

Bathroom Men

Frame within a male dedicated bathroom of a venue

Bathroom Women

Frame within a female dedicated bathroom of a venue

Cart

Frame on a movable cart, can be seen by more than just the operator

Cart Return

Frame on the cart return at a shopping facility

Checkout Area

Frame placed in the area where people are queuing and waiting to checkout such as at a retail or grocery store

Concert Seating Area

Frame located within the seating area of a venue, designed to be seen by the concert audience

Concourse

Frame along a concourse of a transit facility

Curbside

Frame located in a way that it cannot be seen by pedestrians on the same side of the street

Customer Service Area

Frame in the customer service region of a shopping area

Dining Area

Frame located in area of extended dwell, such as an area for eating

Elevator

Frame inside the elevator of a building

Elevator Lobby

Frame in the elevator lobby of a building

Endcap

Area at the end of an aisle

Entrance/Exit

Frame positioned near the entrance or exit of a building

Entrance/Exit Exterior

Frame positioned near the entrance or exit of a building on the outside

EV Charging Parking

Frame at the EV Charging locations within the parking lot of a venue

Fare Gate

Frame at the fare gate of a transit facility

Fare Machines

Frame at the fare machines of a transit facility

Full Venue Audio

Frame within a venue that is audio only, playing in the entire venue, there is no physical structure and there are no dead zones

Grocery Checkout Area

Frame placed in the area where people are queuing and waiting to checkout in a grocery store

Hallway

Frame located within a more less traveled hallway such as to the restroom of a venue

Hospital Dining Area

Hospital Dining Area

In Queue

Frame within a queuing area

In Seating

Frame located within the seating area of a venue, designed only to be seen by the patrons in the vicinity (e.g. along a cupholder in a seat)

Inside Auditorium

Frame within the seating area of a theater, music venue, church, etc. Can be seen by all attending the event

Interior Corridor

Frame along a traveled corridor in a venue (e.g. a retail corridor of a mall)

Jet Bridge

Passageway between an airport gate and airplane

Lobby

place-based type

Lobby Waiting Area

Main space at the entrance of the venue; has significant dwell time

Locker Room Men

Frame within a male dedicated locker room of a venue

Locker Room Women

Frame within a female dedicated locker room of a venue

Merge Point

Within a Place, a location where paths converge and exposure to inventory is maximized

One On One

Any device that is designed to only be seen by people in the immediate vicinity (i.e. customers sitting at a table at a restaurant)

Open Floor

Frame sitting in the center of a venue, unobstructed by a wall or pillar (e.g. kiosk in a food court, bench in the center of a common area, etc.)

Opposite Bar

Frame sits opposite the bar

Parking Lot

Frame within the parking lot of a venue

Partial Venue Audio

Frame within a venue that is audio only, playing in part of the venue, there is no physical structure

Pet Relief Area

Frame within the pet relief area of a vneue

Platform

Frame on the platform of a transit facility

Playground

Frame within an indoor or outdoor area provided for children to play

Recptacle Area

Frame sits where patrons dispose of trash or other objects

Register

Frame placed near a register with a 1-to-1 customer experience such as at a quick-serve restaurant or retail store

Resident Amenity

Frame located at an amenity of a residential center (e.g. clubhouse, lounge, pool). Only available for viewing by residents

Resident Laundry Room

Frame in the laundry room of a residential center. Only available for viewing by residents

Resident Mailroom

Frame in the mailroom of a residential center. Only available for viewing by residents

Scoreboard

Scoreboard in a sports venue

Ticketing/Check-in

Frame within the ticketing/check-in area of an airport

Valet Parking

Frame located in the vehicle pick-up and drop-off area of valet-only parking lots.

Vending Area

Frame located in an area where one or more vending machines are located.

Venue Audio

Frame within a venue that is audio only, playing in the entire venue, there is no physical structure

Waiting Area

Frame within the waiting area of a building (e.g. doctor's office waiting room, seating/gathering area in a hotel lobby, etc.)

Published - Preliminary

Measures created via automated process; inventory and measures available to licensed users; still requires a manual audit

Published - Appealed

Asset attributes audited, given valid assignments, and is awaiting review by Operator

Published - Suppressed

Measures created, but under review; inventory available to licensed users, but measures are suppressed

Published - Under Review

Measures created, but under review; inventory and measures available to licensed users

Published - Measured

Measures created; inventory and measures available to licensed users

Published - Unmeasured

Measures do not exist; inventory available to licensed users

Unpublished - Measured

Measures created; inventory and measures suppressed for licensed users, but available for review by operator

Audited - Level 1

Asset attributes audited, given valid assignments, and can be measured