Geopath Standardized Audited Media

Owned by Kevin Narine
May 31, 2023
1 min read

The OOH Media channel is ever expanding and Geopath has been expanding its capabilities as well. Geopath organizes the many different media types in the out-of-home space in to three core classifications.

Roadside Media - Stationary media positioned to be seen by roadways or pedestrian walkways. Roadside audiences are persons on roadways within moving vehicles or persons traveling on pedestrian walkways en route to a destination.

Fleet / Mobility Media - Media affixed to the exterior of moving fleet vehicles servicing dynamic routes, whose intended audiences are persons within moving vehicles on roadways or persons traveling on pedestrian walkways.

Place-based Media - Media located at or within a destination venue (indoor or outdoor) with some audiences having extended dwell time. Place-based media audiences are typically pedestrians. Additionally, place-based media includes inventory affixed to the interior of moving fleet vehicles servicing scheduled and on-demand routes. Intended audiences are persons using the fleet service