Geopath 2023 vs 2024 Forecast Roadside Comparison Dashboard
- Kevin Romero
Section 1: Assignment Comparison
This section of the dashboard contains three tables:
Combined Forecast 2024 and 2023 - contains both forecasts with assignment-level information
Forecast 2024 - contains the 2024 forecasts with assignment-level information
Forecast 2023 - contains the 2023 forecasts with assignment-level information
The table below provides definitions for each column header in this section of the dashboard
Column Name | Description/Definition |
|---|---|
PROD_NAME | Forecast Name |
Spot Id | Geopath Spot ID |
Frame Id | Geopath Frame ID |
Plant Spot Id | Operator Unit ID for the spot |
Publisher Unique Id | Operator internal ID |
Operator Name | Name of the media operator |
Operator Division Name | Name of the operator's account |
Operator Code | Operator's Account ID |
Construction Type Name | The type of structure the frame is on, see Construction Type Name Table for more information |
Frame Media Name | Operator's media name |
Media Type Name | Geopath 's media name, see the Media Type Name tab for more information |
Primary Artery | Primary street name provided by operator |
Dma Name | The DMA name for where the frame is located |
Cbsa Name | The CBSA name for where the frame is located |
County Name | The County name for where the frame is located |
Zip Code Name | The Zip Code name for where the frame is located |
Frame Rotating | True if the frame is rotating, false if the frame is not rotating |
Frame Digital | True if the frame is digital, false if the frame is not digital |
Spot Full Motion | True if the spot is partial motion, false if the spot is not partial motion |
Spot Partial Motion | True if the spot is full motion, false if the spot is not full motion |
Spot Interactive | True if the spot is interactive, false if the spot is not interactive |
Spot Audio | True if the spot has audio, false if the spot does not have audio |
Spot Length | The number of seconds per spot |
Average Spot Length | The average number of seconds per spot |
Spots in Rotation | The number of spots within one loop |
Spot Share of Voice | The spot share of voice |
Layout Sov | The layout share of voice |
Illumination Type Name | The type of illumination, see illumination type name Table for more information |
Frame Illumination Start Time | The start time of the illumination |
Frame Illumination End Time | The end time of the illumination |
Frame Max Height | Frame maximum height |
Face Height | Face height which is contained within the frame |
Frame Max Width | Frame maximum width |
Face Width | Face width which is contained within the frame |
Orientation | The facing of the frame in degrees |
Latitude | The latitude (indicates the location of the frame) |
Longitude | The longitude (indicates the location of the frame) |
Status Type Name | Current Status of the Frame, see the table named Geopath Status Dictionary for more information |
Right Hand | True if the assignment is a right hand read, false if the assignment is not a right hand read (by assignment) |
Center | True if the assignment is a center read, false if the assignment is not a center read (by assignment) |
Perpendicular | True if the assignment is a perpendicular, false if the assignment is not perpendicular (by assignment) |
Distance From the Audience | Distance from the audience by assignment |
Assignment Id | The ID given to the assignment made between the frame and the roadway network (by assignment) |
Segment Id | Road network ID by assignment |
Street Name | Street name provided by the road network, if no name is provided then this usually means the road is a ramp (by assignment) |
Mode of Travel | Is the type of assignment and is either B for "both vehicular and pedestrian" or P for "pedestrian only" (by assignment) |
Direction | The cardinal direction the vehicular traffic is traveling by assignment |
Func Class | The roadway classification defined by Teralytics |
Weekly Teralytics Pedestrian Count* | The raw 5+ Teralytics weekly pedestrian count with no factors. |
Daily Teralytics Pedestrian Count* | The raw 5+ Teralytics daily pedestrian count with no factors. |
Weekly Pedestrian Volume | Weekly forecasted pedestrian 5+ count, incorporates the ped factor (forecast factor) by assignment |
Weekly Pedestrian Circulation* | Weekly forecasted pedestrian 5+ count, incorporates the ped factor (forecast factor), percent viewable, and placement adjustment factor by assignment |
Weekly Pedestrian Circulation Adjusted | Weekly forecasted pedestrian 5+ count, incorporates the ped factor (forecast factor), percent viewable, placement adjustment factor, and removes pedestrian traffic from the unilluminated hours which is determined by the hours of illumination by assignment |
Weekly Teralytics Vehicular Count (AAWT)* | The raw 5+ Teralytics weekly vehicular count with no factors. |
Daily Teralytics Vehicular Count (AADT)* | The raw 5+ Teralytics daily vehicular count with no factors. |
Weekly Vehicular Volume | Weekly forecasted vehicular 5+ count, incorporates the veh factor (forecast factor) by assignment |
Weekly Vehicular Circulation* | Weekly forecasted vehicular 5+ count, incorporates the veh factor (forecast factor) and the occupancy by assignment |
Weekly Vehicular Circulation Adjusted | Weekly forecasted vehicular 5+ count, incorporates the veh factor (forecast factor), the occupancy, and removes traffic from the unilluminated hours which is determined by the hours of illumination by assignment |
Occ | Occupancy, number of persons in a car. This is only applied for vehicular traffic (by assignment) |
Ped Factor* | Geopath forecast adjustment factor for pedestrian counts |
Veh Factor* | Geopath forecast adjustment factor for vehicular counts |
Percent Viewable* | Percent that the frame is viewable, currently a default of 1 or 100% |
Placement Adjustment Factor* | The placement factor used for pedestrian counts which can either be: Curbside - Frame located in a way that it cannot be seen by pedestrians on the same side of the street |
Segment Speed | Speed of travel on a vehicular roadway by assignment |
Weekly Pedestrian Dwell Time | Dwell time in seconds for pedestrian traffic by assignment |
Weekly Vehicular Dwell Time | Dwell time in seconds for vehicular traffic by assignment |
Vehicular Spot Base Impressions 5 Plus | Vehicular weekly impressions 5+ by assignment |
Pedestrian Spot Base Impressions 5 Plus | Pedestrian weekly impressions 5+ by assignment |
Area Type Name | Area Type name, for more information go to the area type name table (also known as the Place Type) |
Network Type Name | Roadway Network being used |
Time Calculated | Last date the impressions were recalculated based on any change |
*Available upon request only
Section 2: Spot Level Comparison
This section of the dashboard contains one table:
Weekly SPOT Level Impressions - contains both forecast at the spot level for easier comparison
The table below provides definitions for each column header in this section of the dashboard
Column Name | Description/Definition |
|---|---|
Spot Id | Geopath Spot ID |
Weekly_Impressions_2023 | Total weekly pedestrian and vehicular impressions 5+ for 2023 |
Weekly_Impressions_2024 | Total weekly pedestrian and vehicular impressions 5+ for 2024 |
Percent Change 2023 vs 2024 | Percent change between 2023 forecast and the 2024 forecast |
Prod Name | Forecast Name |
Plant Spot Id | Operator Unit ID for the spot |
Total Impressions | Total weekly pedestrian and vehicular impressions 5+ |
Total Circulations | Total weekly pedestrian and vehicular circulation 5+ |
Speed | Speed of travel on a vehicular roadway |
Occ | Occupancy, number of persons in a car |
Publisher Unique Id | Operator internal ID |
Operator Name | Name of the media operator |
Operator Division Name | Name of the operator's account |
Operator Code | Operator's Account ID |
Construction Type Name | The type of structure the frame is on, see Construction Type Name Table for more information |
Frame Media Name | Operator's media name |
Primary Artery | Primary street name provided by operator |
Dma Name | The DMA name for where the frame is located |
Cbsa Name | The CBSA name for where the frame is located |
County Name | The County name for where the frame is located |
Zip Code Name | The Zip Code name for where the frame is located |
Area Type Name | Area Type name, for more information go to the area type name table (also known as the Place Type) |
Status Type Name | Current Status of the Frame, see the table named Geopath Status Dictionary for more information |
Section 3: Pivot Tables
There are four pivot tables in this section which include the following:
Market Benchmark: Average Speed and Occupancy - contains the weighted average for speed and occupancy for the DMA and Frame Media Name against of the 2023 and 2024 forecasts for all of Geopath’s audited inventory
Market Benchmark: Weekly Impressions and Circulations - contains the average weekly impressions 5+ and circulation 5+ for the DMA and Frame Media Name against of the 2023 and 2024 forecasts for all of Geopath’s audited inventory
Operator Market Average: Speed and Occupancy - contains the average for speed and occupancy for DMA, Operator Division (account), and Frame Media Name against of the 2023 and 2024 forecasts for the media operators own inventory
Operator Market Average: Weekly Impressions and Circulations - contains the average weekly impressions 5+ and circulation 5+ for the DMA, Operator Division (account), and Frame Media Name against of the 2023 and 2024 forecasts for the media operators own inventory
Supplementary Tables
The tables below are meant to provide some helpful definitions for reference as you review the following columns:
Media Type Name
Illumination Type Name
Construction Type Name
Area Type Name
Status Type Name
Media Type Name | Media Type Description |
|---|---|
Murals | Very large, non-standard products placed directly on building surfaces or attached to walls |
Bulletin | Extra large-sized standard products (approx. 10-20' H x 36-60' W) |
Poster | Large-sized products (approx. 10-12' H x 22-25' W) |
Junior Poster | Moderate-sized products (approx. 5-6' H x 11-13' W) |
Panel | Small-sized products (approx. 35"H x 63" W - 5-6' H x 11-13' W) |
Display | Smallest-sized products (approx. less than 35"H x less than 63" W) |
Illumination Type Name | Illumination Type Description |
|---|---|
Sunlit Ambient | Surface illuminated by ambient natural sunlight |
Frontlit | Surface illuminated from the front by non-ambient source |
Backlit | Surface illuminated from the back by non-ambient source |
Artificial Ambient | Surface illuminated by ambient artificial light source |
Construction Type Name | Construction Type Description |
|---|---|
Freestanding | Freestanding structure taller than 10 feet tall |
Exterior Wall | The wall of a standing building |
Furniture | Freestanding structure less than 10 feet tall |
Area Type Name | Area Type Description |
|---|---|
Central Business District | The main business and commercial area of a town or city. |
Urban Business | Roadside environment is an urban business area |
Urban | Roadside environment is an urban area |
Suburban | Roadside environment is a suburban area |
Rural | Roadside environment is a rural area |
Status Type Name | Status Type Description |
|---|---|
Published - Preliminary | Measures created via automated process; inventory and measures available to licensed users; still requires a manual audit |
Published - Appealed | Asset attributes audited, given valid assignments, and is awaiting review by Operator |
Published - Suppressed | Measures created, but under review; inventory available to licensed users, but measures are suppressed |
Published - Under Review | Measures created, but under review; inventory and measures available to licensed users |
Published - Measured | Measures created; inventory and measures available to licensed users |
Published - Unmeasured | Measures do not exist; inventory available to licensed users |
Unpublished - Measured | Measures created; inventory and measures suppressed for licensed users, but available for review by operator |
Audited - Level 1 | Asset attributes audited, given valid assignments, and can be measured |
Methodology Section
In order to calculate from the raw Teralytics counts to the Geopath’s circulation count use the following formulas:
Pedestrian
Daily Teralytics Pedestrian Count * 7 * ped factor = Weekly Pedestrian Volume
Weekly Pedestrian Volume * Percent Viewable * placement adjustment factor = Weekly Pedestrian Circulation
This will give you the full circulation number however we have yet to adjust for illumination. Note that there is no way for you determine the circulation adjusted however we are doing the following:
By removing the unilluminated hours from Weekly Pedestrian Circulation you get the Weekly Pedestrian Circulation Adjusted
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Vehicular
Daily Teralytics Vehicular Count (AADT) * 7 * veh factor = Weekly Vehicular Volume
Weekly Vehicular Volume * occupancy = Weekly Vehicular Circulation
This will give you the full circulation number however we have yet to adjust for illumination. Note that there is no way for you determine the circulation adjusted however we are doing the following:
By removing the unilluminated hours from Weekly Vehicular Circulation you get the Weekly Vehicular Circulation Adjusted
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