Geopath Data Processing and Security

Standard Data, now a part of MotionWorks, was formed as a safe haven for high volume, high velocity first and third party data processing.

Its origination was driven out of a need for a computing platform that balances the need for holding sensitive data products in a highly secure environment whilst simultaneously leveraging the latest technologies in compute storage and processing. 

Products created at Standard Data are verified to contain no CPNI or PII prior to exiting the firewall. The products and auditing services Standard Data provides allow Geopath to benefit from the unique insights a variety of source data may contain while not actually receiving data that could be interpreted as proprietary or contain personal identification information. 

Example types of input data that Standard Data consumes:

  • Mobile location data 

  • Credit card transaction data

  • Sensor and beacon data

  • Survey records

  • Consumer profile and audience data

Security Protocols 

Standard Data uses the latest in Security and data breach technology and protocols. Access to input data is limited to no more than five individuals. All activity is dually monitored with direct oversight of all direct reports to their reporting officer in the company. 

 

Risk

No entity is completely absolved from the potential of data breaches. Standard Data customers (and therefore Geopath) are provided a unique opportunity to have flexibility in the custom data processing solutions that are requested while, at the same time, maintaining a dual firewall between any potential risks. 

 

Standard Data’s Logical Diagram for Mobile Device Panel Inputs 

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