Geopath MotionWorks

Multiple MotionWorks data sets are used to create Geopath audience measures. Specifically:

1. Observed Reach/Frequency data (which provides the percentage of the population reached by a specific advertisement and a frequency of ad exposure over a specific period of time). More details on this data set can be found at: https://marketing.mworks.com/observed_rf.pdf

2. Placecast data (which provides information on place-based visits at the person-level, including visitation to specific places that can only be traversed by pedestrians over specific periods of time). More information can be found at: https://www.mworks.com/placecast/

3. Population Intelligence (which provides information about the travels of specific mobile devices along roadways as well as the inferred origins, or ‘homes’, of each device’s owner). More information can be found at: https://www.mworks.com/population-intelligence/