Target Audiences Available for 2023 & 2024 Forecasts
A complete list of available audiences are shown, below (and are downloadable as excel files).
PLEASE NOTE: Hourly impressions are ONLY available for P0+ (9330), P5+ (2038), P18+ (2035) and P21+ (2036) core audiences that include group quarters populations. Target audiences for P0+/P5+/P18+/P21+ that exclude group quarters are not supported in the 2023/2024 data sets or v2.2 API.
Table 1: Demographic Segments & PRIZM Audience Segments for 2023 & 2024 Forecasts
AUDIENCE SEGMENT DESCRIPTION | AUDIENCE SEGMENT TYPE | AUDIENCE SEGMENT ID | DEFAULT BASE SEGMENT | AVAILABLE BASE SEGMENTS |
01 Upper Crust | PRIZM PREMIER | 1901 | 9330 | 9330 |
02 Networked Neighbors | PRIZM PREMIER | 1893 | 9330 | 9330 |
03 Movers & Shakers | PRIZM PREMIER | 1902 | 9330 | 9330 |
04 Young Digerati | PRIZM PREMIER | 1928 | 9330 | 9330 |
05 Country Squires | PRIZM PREMIER | 1894 | 9330 | 9330 |
06 Winner's Circle | PRIZM PREMIER | 1895 | 9330 | 9330 |
07 Money & Brains | PRIZM PREMIER | 1903 | 9330 | 9330 |
08 Gray Power | PRIZM PREMIER | 1904 | 9330 | 9330 |
09 Big Fish, Small Pond | PRIZM PREMIER | 1905 | 9330 | 9330 |
10 Executive Suites | PRIZM PREMIER | 1896 | 9330 | 9330 |
11 Fast-Track Families | PRIZM PREMIER | 1897 | 9330 | 9330 |
12 Cruisin' to Retirement | PRIZM PREMIER | 1906 | 9330 | 9330 |
13 Upward Bound | PRIZM PREMIER | 1929 | 9330 | 9330 |
14 Kids & Cul-de-Sacs | PRIZM PREMIER | 1898 | 9330 | 9330 |
15 New Homesteaders | PRIZM PREMIER | 1899 | 9330 | 9330 |
16 Beltway Boomers | PRIZM PREMIER | 1900 | 9330 | 9330 |
17 Urban Elders | PRIZM PREMIER | 1916 | 9330 | 9330 |
18 Mayberry-ville | PRIZM PREMIER | 1917 | 9330 | 9330 |
19 American Dreams | PRIZM PREMIER | 1918 | 9330 | 9330 |
20 Empty Nests | PRIZM PREMIER | 1919 | 9330 | 9330 |
21 The Cosmopolitans | PRIZM PREMIER | 1930 | 9330 | 9330 |
22 Middleburg Managers | PRIZM PREMIER | 1920 | 9330 | 9330 |
23 Township Travelers | PRIZM PREMIER | 1951 | 9330 | 9330 |
24 Pickup Patriarchs | PRIZM PREMIER | 1921 | 9330 | 9330 |
25 Up-and-Comers | PRIZM PREMIER | 1931 | 9330 | 9330 |
26 Home Sweet Home | PRIZM PREMIER | 1952 | 9330 | 9330 |
27 Big Sky Families | PRIZM PREMIER | 1953 | 9330 | 9330 |
28 Country Casuals | PRIZM PREMIER | 1922 | 9330 | 9330 |
29 White Picket Fences | PRIZM PREMIER | 1954 | 9330 | 9330 |
30 Pools & Patios | PRIZM PREMIER | 1955 | 9330 | 9330 |
31 Connected Bohemians | PRIZM PREMIER | 1932 | 9330 | 9330 |
32 Traditional Times | PRIZM PREMIER | 1907 | 9330 | 9330 |
33 Second City Startups | PRIZM PREMIER | 1923 | 9330 | 9330 |
34 Young & Influential | PRIZM PREMIER | 1933 | 9330 | 9330 |
35 Urban Achievers | PRIZM PREMIER | 1934 | 9330 | 9330 |
36 Toolbelt Traditionalists | PRIZM PREMIER | 1908 | 9330 | 9330 |
37 Bright Lights, Li'l City | PRIZM PREMIER | 1924 | 9330 | 9330 |
38 Hometown Retired | PRIZM PREMIER | 1909 | 9330 | 9330 |
39 Kid Country, USA | PRIZM PREMIER | 1925 | 9330 | 9330 |
40 Aspiring A-Listers | PRIZM PREMIER | 1956 | 9330 | 9330 |
41 Domestic Duos | PRIZM PREMIER | 1910 | 9330 | 9330 |
42 Multi-Culti Mosaic | PRIZM PREMIER | 1942 | 9330 | 9330 |
43 City Roots | PRIZM PREMIER | 1911 | 9330 | 9330 |
44 Country Strong | PRIZM PREMIER | 1926 | 9330 | 9330 |
45 Urban Modern Mix | PRIZM PREMIER | 1943 | 9330 | 9330 |
46 Heartlanders | PRIZM PREMIER | 1912 | 9330 | 9330 |
47 Striving Selfies | PRIZM PREMIER | 1957 | 9330 | 9330 |
48 Generation Web | PRIZM PREMIER | 1958 | 9330 | 9330 |
49 American Classics | PRIZM PREMIER | 1913 | 9330 | 9330 |
50 Metro Grads | PRIZM PREMIER | 1959 | 9330 | 9330 |
51 Campers & Camo | PRIZM PREMIER | 1927 | 9330 | 9330 |
52 Simple Pleasures | PRIZM PREMIER | 1914 | 9330 | 9330 |
53 Lo-Tech Singles | PRIZM PREMIER | 1915 | 9330 | 9330 |
54 Struggling Singles | PRIZM PREMIER | 1960 | 9330 | 9330 |
55 Red, White & Blue | PRIZM PREMIER | 1935 | 9330 | 9330 |
56 Multi-Culti Families | PRIZM PREMIER | 1944 | 9330 | 9330 |
57 Back Country Folks | PRIZM PREMIER | 1947 | 9330 | 9330 |
58 Golden Ponds | PRIZM PREMIER | 1948 | 9330 | 9330 |
59 New Melting Pot | PRIZM PREMIER | 1936 | 9330 | 9330 |
60 Small-Town Collegiates | PRIZM PREMIER | 1937 | 9330 | 9330 |
61 Second City Generations | PRIZM PREMIER | 1945 | 9330 | 9330 |
62 Crossroad Villagers | PRIZM PREMIER | 1949 | 9330 | 9330 |
63 Low-Rise Living | PRIZM PREMIER | 1938 | 9330 | 9330 |
64 Family Thrifts | PRIZM PREMIER | 1939 | 9330 | 9330 |
65 Young & Rustic | PRIZM PREMIER | 1940 | 9330 | 9330 |
66 New Beginnings | PRIZM PREMIER | 1941 | 9330 | 9330 |
67 Park Bench Seniors | PRIZM PREMIER | 1950 | 9330 | 9330 |
68 Bedrock America | PRIZM PREMIER | 1946 | 9330 | 9330 |
Asian Females | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9328 | 9330 | 9330 |
Asian Females 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8288 | 9330 | 9330, 2038, 2035 |
Asian Females 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6703 | 9330 | 9330, 2038, 2035 |
Asian Females 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8915 | 9330 | 9330, 2038, 2035 |
Asian Females 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8533 | 9330 | 9330, 2038, 2035, 2036 |
Asian Females 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7082 | 9330 | 9330, 2038, 2035, 2036 |
Asian Females 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7696 | 9330 | 9330, 2038 |
Asian Males | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9329 | 9330 | 9330 |
Asian Males 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8289 | 9330 | 9330, 2038, 2035 |
Asian Males 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6704 | 9330 | 9330, 2038, 2035 |
Asian Males 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8916 | 9330 | 9330, 2038, 2035 |
Asian Males 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8534 | 9330 | 9330, 2038, 2035, 2036 |
Asian Males 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7083 | 9330 | 9330, 2038, 2035, 2036 |
Asian Males 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7697 | 9330 | 9330, 2038 |
Asian Persons | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2042 | 9330 | 9330 |
Asian Persons 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8287 | 9330 | 9330, 2038, 2035 |
Asian Persons 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6702 | 9330 | 9330, 2038, 2035 |
Asian Persons 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8914 | 9330 | 9330, 2038, 2035 |
Asian Persons 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8532 | 9330 | 9330, 2038, 2035, 2036 |
Asian Persons 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7081 | 9330 | 9330, 2038, 2035, 2036 |
Asian Persons 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7695 | 9330 |