Target Audiences Available for 2023 & 2024 Forecasts
- Chris Luken
- Tim Garton
- Jay Stillman
A complete list of available audiences are shown, below (and are downloadable as excel files).
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PLEASE NOTE: Hourly impressions are ONLY available for P0+ (9330), P5+ (2038), P18+ (2035) and P21+ (2036) core audiences that include group quarters populations. Target audiences for P0+/P5+/P18+/P21+ that exclude group quarters are not supported in the 2023/2024 data sets or v2.2 API.
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Table 1: Demographic Segments & PRIZM Audience Segments for 2023 & 2024 Forecasts
AUDIENCE SEGMENT DESCRIPTION | AUDIENCE SEGMENT TYPE | AUDIENCE SEGMENT ID | DEFAULT BASE SEGMENT | AVAILABLE BASE SEGMENTS |
01 Upper Crust | PRIZM PREMIER | 1901 | 9330 | 9330 |
02 Networked Neighbors | PRIZM PREMIER | 1893 | 9330 | 9330 |
03 Movers & Shakers | PRIZM PREMIER | 1902 | 9330 | 9330 |
04 Young Digerati | PRIZM PREMIER | 1928 | 9330 | 9330 |
05 Country Squires | PRIZM PREMIER | 1894 | 9330 | 9330 |
06 Winner's Circle | PRIZM PREMIER | 1895 | 9330 | 9330 |
07 Money & Brains | PRIZM PREMIER | 1903 | 9330 | 9330 |
08 Gray Power | PRIZM PREMIER | 1904 | 9330 | 9330 |
09 Big Fish, Small Pond | PRIZM PREMIER | 1905 | 9330 | 9330 |
10 Executive Suites | PRIZM PREMIER | 1896 | 9330 | 9330 |
11 Fast-Track Families | PRIZM PREMIER | 1897 | 9330 | 9330 |
12 Cruisin' to Retirement | PRIZM PREMIER | 1906 | 9330 | 9330 |
13 Upward Bound | PRIZM PREMIER | 1929 | 9330 | 9330 |
14 Kids & Cul-de-Sacs | PRIZM PREMIER | 1898 | 9330 | 9330 |
15 New Homesteaders | PRIZM PREMIER | 1899 | 9330 | 9330 |
16 Beltway Boomers | PRIZM PREMIER | 1900 | 9330 | 9330 |
17 Urban Elders | PRIZM PREMIER | 1916 | 9330 | 9330 |
18 Mayberry-ville | PRIZM PREMIER | 1917 | 9330 | 9330 |
19 American Dreams | PRIZM PREMIER | 1918 | 9330 | 9330 |
20 Empty Nests | PRIZM PREMIER | 1919 | 9330 | 9330 |
21 The Cosmopolitans | PRIZM PREMIER | 1930 | 9330 | 9330 |
22 Middleburg Managers | PRIZM PREMIER | 1920 | 9330 | 9330 |
23 Township Travelers | PRIZM PREMIER | 1951 | 9330 | 9330 |
24 Pickup Patriarchs | PRIZM PREMIER | 1921 | 9330 | 9330 |
25 Up-and-Comers | PRIZM PREMIER | 1931 | 9330 | 9330 |
26 Home Sweet Home | PRIZM PREMIER | 1952 | 9330 | 9330 |
27 Big Sky Families | PRIZM PREMIER | 1953 | 9330 | 9330 |
28 Country Casuals | PRIZM PREMIER | 1922 | 9330 | 9330 |
29 White Picket Fences | PRIZM PREMIER | 1954 | 9330 | 9330 |
30 Pools & Patios | PRIZM PREMIER | 1955 | 9330 | 9330 |
31 Connected Bohemians | PRIZM PREMIER | 1932 | 9330 | 9330 |
32 Traditional Times | PRIZM PREMIER | 1907 | 9330 | 9330 |
33 Second City Startups | PRIZM PREMIER | 1923 | 9330 | 9330 |
34 Young & Influential | PRIZM PREMIER | 1933 | 9330 | 9330 |
35 Urban Achievers | PRIZM PREMIER | 1934 | 9330 | 9330 |
36 Toolbelt Traditionalists | PRIZM PREMIER | 1908 | 9330 | 9330 |
37 Bright Lights, Li'l City | PRIZM PREMIER | 1924 | 9330 | 9330 |
38 Hometown Retired | PRIZM PREMIER | 1909 | 9330 | 9330 |
39 Kid Country, USA | PRIZM PREMIER | 1925 | 9330 | 9330 |
40 Aspiring A-Listers | PRIZM PREMIER | 1956 | 9330 | 9330 |
41 Domestic Duos | PRIZM PREMIER | 1910 | 9330 | 9330 |
42 Multi-Culti Mosaic | PRIZM PREMIER | 1942 | 9330 | 9330 |
43 City Roots | PRIZM PREMIER | 1911 | 9330 | 9330 |
44 Country Strong | PRIZM PREMIER | 1926 | 9330 | 9330 |
45 Urban Modern Mix | PRIZM PREMIER | 1943 | 9330 | 9330 |
46 Heartlanders | PRIZM PREMIER | 1912 | 9330 | 9330 |
47 Striving Selfies | PRIZM PREMIER | 1957 | 9330 | 9330 |
48 Generation Web | PRIZM PREMIER | 1958 | 9330 | 9330 |
49 American Classics | PRIZM PREMIER | 1913 | 9330 | 9330 |
50 Metro Grads | PRIZM PREMIER | 1959 | 9330 | 9330 |
51 Campers & Camo | PRIZM PREMIER | 1927 | 9330 | 9330 |
52 Simple Pleasures | PRIZM PREMIER | 1914 | 9330 | 9330 |
53 Lo-Tech Singles | PRIZM PREMIER | 1915 | 9330 | 9330 |
54 Struggling Singles | PRIZM PREMIER | 1960 | 9330 | 9330 |
55 Red, White & Blue | PRIZM PREMIER | 1935 | 9330 | 9330 |
56 Multi-Culti Families | PRIZM PREMIER | 1944 | 9330 | 9330 |
57 Back Country Folks | PRIZM PREMIER | 1947 | 9330 | 9330 |
58 Golden Ponds | PRIZM PREMIER | 1948 | 9330 | 9330 |
59 New Melting Pot | PRIZM PREMIER | 1936 | 9330 | 9330 |
60 Small-Town Collegiates | PRIZM PREMIER | 1937 | 9330 | 9330 |
61 Second City Generations | PRIZM PREMIER | 1945 | 9330 | 9330 |
62 Crossroad Villagers | PRIZM PREMIER | 1949 | 9330 | 9330 |
63 Low-Rise Living | PRIZM PREMIER | 1938 | 9330 | 9330 |
64 Family Thrifts | PRIZM PREMIER | 1939 | 9330 | 9330 |
65 Young & Rustic | PRIZM PREMIER | 1940 | 9330 | 9330 |
66 New Beginnings | PRIZM PREMIER | 1941 | 9330 | 9330 |
67 Park Bench Seniors | PRIZM PREMIER | 1950 | 9330 | 9330 |
68 Bedrock America | PRIZM PREMIER | 1946 | 9330 | 9330 |
Asian Females | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9328 | 9330 | 9330 |
Asian Females 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8288 | 9330 | 9330, 2038, 2035 |
Asian Females 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6703 | 9330 | 9330, 2038, 2035 |
Asian Females 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8915 | 9330 | 9330, 2038, 2035 |
Asian Females 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8533 | 9330 | 9330, 2038, 2035, 2036 |
Asian Females 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7082 | 9330 | 9330, 2038, 2035, 2036 |
Asian Females 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7696 | 9330 | 9330, 2038 |
Asian Males | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9329 | 9330 | 9330 |
Asian Males 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8289 | 9330 | 9330, 2038, 2035 |
Asian Males 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6704 | 9330 | 9330, 2038, 2035 |
Asian Males 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8916 | 9330 | 9330, 2038, 2035 |
Asian Males 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8534 | 9330 | 9330, 2038, 2035, 2036 |
Asian Males 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7083 | 9330 | 9330, 2038, 2035, 2036 |
Asian Males 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7697 | 9330 | 9330, 2038 |
Asian Persons | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2042 | 9330 | 9330 |
Asian Persons 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8287 | 9330 | 9330, 2038, 2035 |
Asian Persons 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6702 | 9330 | 9330, 2038, 2035 |
Asian Persons 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8914 | 9330 | 9330, 2038, 2035 |
Asian Persons 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8532 | 9330 | 9330, 2038, 2035, 2036 |
Asian Persons 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7081 | 9330 | 9330, 2038, 2035, 2036 |
Asian Persons 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7695 | 9330 | 9330, 2038 |
Black Females | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9319 | 9330 | 9330 |
Black Females 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7749 | 9330 | 9330, 2038 |
Black Females 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8031 | 9330 | 9330, 2038, 2035 |
Black Females 18+ yrs HHI $100k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7106 | 9330 | 9330, 2038, 2035 |
Black Females 18+ yrs HHI $200k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8276 | 9330 | 9330, 2038, 2035 |
Black Females 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8249 | 9330 | 9330, 2038, 2035 |
Black Females 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7839 | 9330 | 9330, 2038, 2035 |
Black Females 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8891 | 9330 | 9330, 2038, 2035, 2036 |
Black Females 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6862 | 9330 | 9330, 2038, 2035, 2036 |
Black Females 55+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7514 | 9330 | 9330, 2038, 2035, 2036 |
Black Males | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9320 | 9330 | 9330 |
Black Males 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8032 | 9330 | 9330, 2038, 2035 |
Black Males 18+ yrs HHI $100k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7107 | 9330 | 9330, 2038, 2035 |
Black Males 18+ yrs HHI $200k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8277 | 9330 | 9330, 2038, 2035 |
Black Males 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8250 | 9330 | 9330, 2038, 2035 |
Black Males 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7840 | 9330 | 9330, 2038, 2035 |
Black Males 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8892 | 9330 | 9330, 2038, 2035, 2036 |
Black Males 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6863 | 9330 | 9330, 2038, 2035, 2036 |
Black Males 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7750 | 9330 | 9330, 2038 |
Black Males 55+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7515 | 9330 | 9330, 2038, 2035, 2036 |
Black Persons | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2043 | 9330 | 9330 |
Black Persons 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7748 | 9330 | 9330, 2038 |
Black Persons 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8030 | 9330 | 9330, 2038, 2035 |
Black Persons 18+ yrs HHI $100k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7105 | 9330 | 9330, 2038, 2035 |
Black Persons 18+ yrs HHI $200k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8275 | 9330 | 9330, 2038, 2035 |
Black Persons 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8248 | 9330 | 9330, 2038, 2035 |
Black Persons 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7838 | 9330 | 9330, 2038, 2035 |
Black Persons 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8890 | 9330 | 9330, 2038, 2035, 2036 |
Black Persons 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6861 | 9330 | 9330, 2038, 2035, 2036 |
Black Persons 55+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7513 | 9330 | 9330, 2038, 2035, 2036 |
Females 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8010 | 9330 | 9330, 2038 |
Females 0+ yrs (Excludes group quarters population) | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9194 | 9330 | 9330 |
Females 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7167 | 9330 | 9330, 2038, 2035 |
Females 18+ yrs HHI $150k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7542 | 9330 | 9330, 2038, 2035 |
Females 18+ yrs HHI $100k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6748 | 9330 | 9330, 2038, 2035 |
Females 18+ yrs HHI $200k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8324 | 9330 | 9330, 2038, 2035 |
Females 18+ yrs HHI $50k-$100k | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9227 | 9330 | 9330, 2038, 2035 |
Females 18+ yrs HHI <$50k | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7212 | 9330 | 9330, 2038, 2035 |
Females 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8469 | 9330 | 9330, 2038, 2035 |
Females 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8405 | 9330 | 9330, 2038, 2035 |
Females 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9241 | 9330 | 9330, 2038, 2035, 2036 |
Females 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8261 | 9330 | 9330, 2038, 2035, 2036 |
Females 55+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7935 | 9330 | 9330, 2038, 2035, 2036 |
Hispanic Females | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9313 | 9330 | 9330 |
Hispanic Females 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8019 | 9330 | 9330, 2038, 2035 |
Hispanic Females 18+ yrs HHI $100k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9277 | 9330 | 9330, 2038, 2035 |
Hispanic Females 18+ yrs HHI $200k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7626 | 9330 | 9330, 2038, 2035 |
Hispanic Females 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8720 | 9330 | 9330, 2038, 2035 |
Hispanic Females 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6706 | 9330 | 9330, 2038, 2035 |
Hispanic Females 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6922 | 9330 | 9330, 2038, 2035, 2036 |
Hispanic Females 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8375 | 9330 | 9330, 2038, 2035, 2036 |
Hispanic Females 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8169 | 9330 | 9330, 2038 |
Hispanic Females 55+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8117 | 9330 | 9330, 2038, 2035, 2036 |
Hispanic Males | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9314 | 9330 | 9330 |
Hispanic Males 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8020 | 9330 | 9330, 2038, 2035 |
Hispanic Males 18+ yrs HHI $100k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9278 | 9330 | 9330, 2038, 2035 |
Hispanic Males 18+ yrs HHI $200k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9185 | 9330 | 9330, 2038, 2035 |
Hispanic Males 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8721 | 9330 | 9330, 2038, 2035 |
Hispanic Males 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6707 | 9330 | 9330, 2038, 2035 |
Hispanic Males 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6923 | 9330 | 9330, 2038, 2035, 2036 |
Hispanic Males 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8376 | 9330 | 9330, 2038, 2035, 2036 |
Hispanic Males 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8170 | 9330 | 9330, 2038 |
Hispanic Males 55+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8118 | 9330 | 9330, 2038, 2035, 2036 |
Hispanic Persons | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2020 | 9330 | 9330 |
Hispanic Persons 18+ yrs HHI $100k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9276 | 9330 | 9330, 2038, 2035 |
Hispanic Persons 18+ yrs HHI $200k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7625 | 9330 | 9330, 2038, 2035 |
Males 0+ yrs (Excludes group quarters population) | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9195 | 9330 | 9330 |
Males 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7168 | 9330 | 9330, 2038, 2035 |
Males 18+ yrs HHI $100k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 6749 | 9330 | 9330, 2038, 2035 |
Males 18+ yrs HHI $150k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7543 | 9330 | 9330, 2038, 2035 |
Males 18+ yrs HHI $200k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8325 | 9330 | 9330, 2038, 2035 |
Males 18+ yrs HHI $50k-$100k | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9228 | 9330 | 9330, 2038, 2035 |
Males 18+ yrs HHI <$50k | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7213 | 9330 | 9330, 2038, 2035 |
Males 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8470 | 9330 | 9330, 2038, 2035 |
Males 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8406 | 9330 | 9330, 2038, 2035 |
Males 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8229 | 9330 | 9330, 2038, 2035, 2036 |
Males 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8262 | 9330 | 9330, 2038, 2035, 2036 |
Males 5-17 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8011 | 9330 | 9330, 2038 |
Males 55+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7936 | 9330 | 9330, 2038, 2035, 2036 |
Persons 0+ yrs (INCLUDES group quarters population) | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9330 | 9330 | 9330 |
Persons 18+ yrs (INCLUDES group quarters population) | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2035 | 9330 | 9330, 2038, 2035 |
Persons 18+ yrs HHI $100k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 1964 | 9330 | 9330, 2038, 2035 |
Persons 18+ yrs HHI $200k+ | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8323 | 9330 | 9330, 2038, 2035 |
Persons 18+ yrs HHI $50k-$100k | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 1967 | 9330 | 9330, 2038, 2035 |
Persons 18+ yrs HHI <$50k | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 1963 | 9330 | 9330, 2038, 2035 |
Persons 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2033 | 9330 | 9330, 2038, 2035 |
Persons 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2015 | 9330 | 9330, 2038, 2035 |
Persons 21+ yrs (INCLUDES group quarters population) | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2036 | 9330 | 9330, 2038, 2035, 2036 |
Persons 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2016 | 9330 | 9330, 2038, 2035, 2036 |
Persons 5+ yrs (INCLUDES group quarters population) | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2038 | 9330 | 9330, 2038 |
Persons 5-17Â yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8009 | 9330 | 9330, 2038 |
Persons 55+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2017 | 9330 | 9330, 2038, 2035, 2036 |
White Females | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9188 | 9330 | 9330 |
White Females 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7237 | 9330 | 9330, 2038, 2035 |
White Males | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 9189 | 9330 | 9330 |
White Males 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7238 | 9330 | 9330, 2038, 2035 |
White Persons | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 2045 | 9330 | 9330 |
White Persons 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7236 | 9330 | 9330, 2038, 2035 |
Workers 18+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8621 | 9330 | 9330, 2038, 2035 |
Workers 18-34 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8195 | 9330 | 9330, 2038, 2035 |
Workers 18-49 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7577 | 9330 | 9330, 2038, 2035 |
Workers 21+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 8453 | 9330 | 9330, 2038, 2035, 2036 |
Workers 25-54 yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7051 | 9330 | 9330, 2038, 2035, 2036 |
Workers 55+ yrs | DEMOGRAPHIC (TRANSPORT FOUNDRY) | 7919 | 9330 | 9330, 2038, 2035, 2036 |
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Table 2: Extended Demographic & Consumer Profile Segments for 2023 & 2024 Forecasts
AUDIENCE SEGMENT DESCRIPTION | AUDIENCE SEGMENT TYPE | AUDIENCE SEGMENT ID | DEFAULT BASE SEGMENT | AVAILABLE BASE SEGMENTS |
Lifestyle characteristics Small business owner | Consumer Profiles | 4564 | 9330 | 9330 |
Any beer drank past 30 days Any beer (excluding non-alcoholic) past 30 days | Consumer Profiles | 2160 | 9330 | 9330 |
Casinos visited past 12 months Yes | Consumer Profiles | 4985 | 9330 | 9330 |
Lifestyle characteristics Current or former military service | Consumer Profiles | 4556 | 9330 | 9330 |
Registered to vote in district of residence Yes | Consumer Profiles | 1892 | 9330 | 9330 |
Type of health insurance Medicaid/public assistance/welfare | Consumer Profiles | 2974 | 9330 | 9330 |
Professional services used by household past 12 months Personal inj attorney | Consumer Profiles | 10213 | 9330 | 9330 |
Lifestyle characteristics Caregiver of aging parent or relative | Consumer Profiles | 4555 | 9330 | 9330 |
Political party affiliation Independent, but feel closer to Republican | Consumer Profiles | 1888 | 9330 | 9330 |
Lifestyle changes/events personally plan to do next 12 mths Look for new job | Consumer Profiles | 4552 | 9330 | 9330 |
Tobacco/other related products used past 30 days Marijuana/cannabis | Consumer Profiles | 10467 | 9330 | 9330 |
Microbrew/craft beer drank past 30 days Any microbrew/craft beer | Consumer Profiles | 2221 | 9330 | 9330 |
Political party affiliation Independent, but feel closer to Democrat | Consumer Profiles | 1887 | 9330 | 9330 |
Company purchasing decisions participated in past 12 mo Information tech. | Consumer Profiles | 10103 | 9330 | 9330 |
How often usually smoke cigarettes Every day | Consumer Profiles | 2882 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Mattress | Consumer Profiles | 10683 | 9330 | 9330 |
Financial services household has/use Home mortgage | Consumer Profiles | 10125 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Furniture | Consumer Profiles | 10678 | 9330 | 9330 |
Any restaurant used past 30 days Any quick service restaurant past 30 days | Consumer Profiles | 1241 | 9330 | 9330 |
Lifestyle changes/events personally plan to do next 12 mths Buy house, condo | Consumer Profiles | 4550 | 9330 | 9330 |
Tobacco/other nicotine products used past 30 days Electronic cigarette | Consumer Profiles | 2971 | 9330 | 9330 |
Auto insurance - plan to switch provider next 12 mths Yes | Consumer Profiles | 9393 | 9330 | 9330 |
Activities past 12 months Adult continuing education | Consumer Profiles | 4325 | 9330 | 9330 |
No. domestic air round trips past 12 mo (primarily personal) Any | Consumer Profiles | 12021 | 9330 | 9330 |
No. trips outside cont. U.S. past 12 mo (primarily vacation) 1 trip | Consumer Profiles | 12026 | 9330 | 9330 |
No. domestic air round trips past 12 mo (primarily business) Any | Consumer Profiles | 5023 | 9330 | 9330 |
Ways used Internet/apps in past 30 days on any device Sports scores/updates | Consumer Profiles | 1704 | 9330 | 9330 |
Types of vacations plan to take next 12 months Family vacation | Consumer Profiles | 12046 | 9330 | 9330 |
Tobacco/other nicotine products used past 30 days Other tobacco/nicotine pds | Consumer Profiles | 10466 | 9330 | 9330 |
No. of times bought lottery tckt past 30 day (Any bought) Any lottery ticket | Consumer Profiles | 4646 | 9330 | 9330 |
Lifestyle characteristics Belong to health/fitness club or gym | Consumer Profiles | 4554 | 9330 | 9330 |
Medical services household received past 3 years Urgent care facility | Consumer Profiles | 10426 | 9330 | 9330 |
Wine (types) drink most often Prosecco | Consumer Profiles | 2335 | 9330 | 9330 |
Items bought past 12 months Skin care items | Consumer Profiles | 11209 | 9330 | 9330 |
Tobacco/other nicotine products used past 30 days Cigarette | Consumer Profiles | 2970 | 9330 | 9330 |
Events attended/places visited past 12 months Country music concert | Consumer Profiles | 4527 | 9330 | 9330 |
Pets deserve to be pampered- Agree | Consumer Profiles | 996 | 9330 | 9330 |
Currently enrolled/attending classes at a college/university Yes | Consumer Profiles | 11344 | 9330 | 9330 |
Types of alcoholic beverages drink Wine | Consumer Profiles | 2240 | 9330 | 9330 |
Types of vacations plan to take next 12 months Gambling/casino trip | Consumer Profiles | 12047 | 9330 | 9330 |
Lifestyle change/event personally plan to do next 12 mo Move/change address | Consumer Profiles | 4544 | 9330 | 9330 |
Types of vacations plan to take next 12 months Mountain vacation | Consumer Profiles | 12049 | 9330 | 9330 |
No. of times tried to quit smoking past 12 months 10 or more times | Consumer Profiles | 2909 | 9330 | 9330 |
Make Any Home Improvement- 1yr | Consumer Profiles | 3780 | 9330 | 9330 |
Events attended past 12 months (net) United Soccer League | Consumer Profiles | 11365 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Home security system | Consumer Profiles | 10681 | 9330 | 9330 |
Hotel/motels past 12 months Any hotel/motel | Consumer Profiles | 4990 | 9330 | 9330 |
Current level of interest in eSports (pro video gaming) Very | Consumer Profiles | 11323 | 9330 | 9330 |
Domestic light beer drank past 30 days Bud Light | Consumer Profiles | 2162 | 9330 | 9330 |
Types of restaurants used past 30 days Any Italian restaurant | Consumer Profiles | 1473 | 9330 | 9330 |
Events attended/places visited past 12 months Live theater | Consumer Profiles | 4532 | 9330 | 9330 |
Ways used Internet/apps in past 30 days: Job/employment search | Consumer Profiles | 11614 | 9330 | 9330 |
Home Remodeling- Any- 1yr | Consumer Profiles | 3764 | 9330 | 9330 |
No. of times attended movie at a theater past 30 days 2 times | Consumer Profiles | 4642 | 9330 | 9330 |
Events attended/places visited past 12 months Any professional sports event | Consumer Profiles | 4522 | 9330 | 9330 |
I Attend Religious Services Regularly- Agree | Consumer Profiles | 738 | 9330 | 9330 |
Non-Hispanic Persons 0+ yrs | Demographic Segments | 2030 | 9330 | 9330 |
Non-Hispanic Females 0+ yrs | Demographic Segments | 9159 | 9330 | 9330 |
Non-Hispanic Males 0+ yrs | Demographic Segments | 9160 | 9330 | 9330 |
Other Race Persons 0+ yrs | Demographic Segments | 2040 | 9330 | 9330 |
Other Race Females 0+ yrs | Demographic Segments | 9110 | 9330 | 9330 |
Other Race Males 0+ yrs | Demographic Segments | 9111 | 9330 | 9330 |
Other and Mixed Race Persons 0+ yrs | Demographic Segments | 2041 | 9330 | 9330 |
Other and Mixed Race Females 0+ yrs | Demographic Segments | 9169 | 9330 | 9330 |
Other and Mixed Race Males 0+ yrs | Demographic Segments | 9170 | 9330 | 9330 |
Hispanic Persons 5-17 yrs | Demographic Segments | 8168 | 9330 | 2038, 9330 |
Female Workers 18-34 yrs | Demographic Segments | 8196 | 9330 | 2035, 2038, 9330 |
Male Workers 18-34 yrs | Demographic Segments | 8197 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18-34 yrs | Demographic Segments | 2021 | 9330 | 2035, 2038, 9330 |
Female Workers 18-49 yrs | Demographic Segments | 7578 | 9330 | 2035, 2038, 9330 |
Male Workers 18-49 yrs | Demographic Segments | 7579 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18-49 yrs | Demographic Segments | 2022 | 9330 | 2035, 2038, 9330 |
Persons 18-49 yrs HHI $25k+ | Demographic Segments | 8663 | 9330 | 2035, 2038, 9330 |
Females 18-49 yrs HHI $25k+ | Demographic Segments | 8664 | 9330 | 2035, 2038, 9330 |
Males 18-49 yrs HHI $25k+ | Demographic Segments | 8665 | 9330 | 2035, 2038, 9330 |
Persons 18-49 yrs HHI $50k+ | Demographic Segments | 8163 | 9330 | 2035, 2038, 9330 |
Females 18-49 yrs HHI $50k+ | Demographic Segments | 9237 | 9330 | 2035, 2038, 9330 |
Males 18-49 yrs HHI $50k+ | Demographic Segments | 8164 | 9330 | 2035, 2038, 9330 |
Persons 18-49 yrs HHI $100k+ | Demographic Segments | 9005 | 9330 | 2035, 2038, 9330 |
Females 18-49 yrs HHI $100k+ | Demographic Segments | 9006 | 9330 | 2035, 2038, 9330 |
Males 18-49 yrs HHI $100k+ | Demographic Segments | 9007 | 9330 | 2035, 2038, 9330 |
Persons 18-49 yrs HHI $150k+ | Demographic Segments | 6823 | 9330 | 2035, 2038, 9330 |
Females 18-49 yrs HHI $150k+ | Demographic Segments | 6824 | 9330 | 2035, 2038, 9330 |
Males 18-49 yrs HHI $150k+ | Demographic Segments | 6825 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs | Demographic Segments | 2035 | 9330 | 2035, 2038, 9330 |
Female Workers 18+ yrs | Demographic Segments | 8622 | 9330 | 2035, 2038, 9330 |
Male Workers 18+ yrs | Demographic Segments | 8623 | 9330 | 2035, 2038, 9330 |
Non-Hispanic Persons 18+ yrs | Demographic Segments | 7090 | 9330 | 2035, 2038, 9330 |
Non-Hispanic Females 18+ yrs | Demographic Segments | 7091 | 9330 | 2035, 2038, 9330 |
Non-Hispanic Males 18+ yrs | Demographic Segments | 7092 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18+ yrs | Demographic Segments | 8018 | 9330 | 2035, 2038, 9330 |
Other and Mixed Race Persons 18+ yrs | Demographic Segments | 8911 | 9330 | 2035, 2038, 9330 |
Other and Mixed Race Females 18+ yrs | Demographic Segments | 8912 | 9330 | 2035, 2038, 9330 |
Other and Mixed Race Males 18+ yrs | Demographic Segments | 8913 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI <$25k | Demographic Segments | 1962 | 9330 | 2035, 2038, 9330 |
Females 18+ yrs HHI <$25k | Demographic Segments | 7287 | 9330 | 2035, 2038, 9330 |
Males 18+ yrs HHI <$25k | Demographic Segments | 7288 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18+ yrs HHI <$25k | Demographic Segments | 6969 | 9330 | 2035, 2038, 9330 |
Hispanic Females 18+ yrs HHI <$25k | Demographic Segments | 6970 | 9330 | 2035, 2038, 9330 |
Hispanic Males 18+ yrs HHI <$25k | Demographic Segments | 6971 | 9330 | 2035, 2038, 9330 |
Black Persons 18+ yrs HHI <$25k | Demographic Segments | 8978 | 9330 | 2035, 2038, 9330 |
Black Females 18+ yrs HHI <$25k | Demographic Segments | 8979 | 9330 | 2035, 2038, 9330 |
Black Males 18+ yrs HHI <$25k | Demographic Segments | 8980 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $25k+ | Demographic Segments | 7228 | 9330 | 2035, 2038, 9330 |
Females 18+ yrs HHI $25k+ | Demographic Segments | 9123 | 9330 | 2035, 2038, 9330 |
Males 18+ yrs HHI $25k+ | Demographic Segments | 7229 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18+ yrs HHI $25k+ | Demographic Segments | 9260 | 9330 | 2035, 2038, 9330 |
Hispanic Females 18+ yrs HHI $25k+ | Demographic Segments | 9261 | 9330 | 2035, 2038, 9330 |
Hispanic Males 18+ yrs HHI $25k+ | Demographic Segments | 8425 | 9330 | 2035, 2038, 9330 |
Black Persons 18+ yrs HHI $25k+ | Demographic Segments | 6771 | 9330 | 2035, 2038, 9330 |
Black Females 18+ yrs HHI $25k+ | Demographic Segments | 6772 | 9330 | 2035, 2038, 9330 |
Black Males 18+ yrs HHI $25k+ | Demographic Segments | 6773 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $50k+ | Demographic Segments | 7223 | 9330 | 2035, 2038, 9330 |
Females 18+ yrs HHI $50k+ | Demographic Segments | 9122 | 9330 | 2035, 2038, 9330 |
Males 18+ yrs HHI $50k+ | Demographic Segments | 7224 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18+ yrs HHI $50k+ | Demographic Segments | 8216 | 9330 | 2035, 2038, 9330 |
Hispanic Females 18+ yrs HHI $50k+ | Demographic Segments | 8217 | 9330 | 2035, 2038, 9330 |
Hispanic Males 18+ yrs HHI $50k+ | Demographic Segments | 8218 | 9330 | 2035, 2038, 9330 |
Black Persons 18+ yrs HHI $50k+ | Demographic Segments | 6819 | 9330 | 2035, 2038, 9330 |
Black Females 18+ yrs HHI $50k+ | Demographic Segments | 9070 | 9330 | 2035, 2038, 9330 |
Black Males 18+ yrs HHI $50k+ | Demographic Segments | 9071 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18+ yrs HHI $150k+ | Demographic Segments | 9108 | 9330 | 2035, 2038, 9330 |
Hispanic Females 18+ yrs HHI $150k+ | Demographic Segments | 7114 | 9330 | 2035, 2038, 9330 |
Hispanic Males 18+ yrs HHI $150k+ | Demographic Segments | 7115 | 9330 | 2035, 2038, 9330 |
Black Persons 18+ yrs HHI $150k+ | Demographic Segments | 8416 | 9330 | 2035, 2038, 9330 |
Black Females 18+ yrs HHI $150k+ | Demographic Segments | 8417 | 9330 | 2035, 2038, 9330 |
Black Males 18+ yrs HHI $150k+ | Demographic Segments | 8418 | 9330 | 2035, 2038, 9330 |
Persons 21+ yrs | Demographic Segments | 2036 | 9330 | 2035, 2038, 9330 |
Female Workers 21+ yrs | Demographic Segments | 8454 | 9330 | 2035, 2036, 2038, 9330 |
Male Workers 21+ yrs | Demographic Segments | 8455 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 21+ yrs | Demographic Segments | 6921 | 9330 | 2035, 2036, 2038, 9330 |
Female Workers 25-54 yrs | Demographic Segments | 7052 | 9330 | 2035, 2036, 2038, 9330 |
Male Workers 25-54 yrs | Demographic Segments | 7053 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 25-54 yrs | Demographic Segments | 2023 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $25k+ | Demographic Segments | 6679 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-54 yrs HHI $25k+ | Demographic Segments | 9042 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-54 yrs HHI $25k+ | Demographic Segments | 6680 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $50k+ | Demographic Segments | 7521 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-54 yrs HHI $50k+ | Demographic Segments | 9172 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-54 yrs HHI $50k+ | Demographic Segments | 7522 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $100k+ | Demographic Segments | 9282 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-54 yrs HHI $100k+ | Demographic Segments | 8574 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-54 yrs HHI $100k+ | Demographic Segments | 8575 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $150k+ | Demographic Segments | 7526 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-54 yrs HHI $150k+ | Demographic Segments | 7527 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-54 yrs HHI $150k+ | Demographic Segments | 7528 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $200k+ | Demographic Segments | 7650 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-54 yrs HHI $200k+ | Demographic Segments | 7651 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-54 yrs HHI $200k+ | Demographic Segments | 7652 | 9330 | 2035, 2036, 2038, 9330 |
Female Workers 55+ yrs | Demographic Segments | 7920 | 9330 | 2035, 2036, 2038, 9330 |
Male Workers 55+ yrs | Demographic Segments | 7921 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 55+ yrs | Demographic Segments | 2024 | 9330 | 2035, 2036, 2038, 9330 |
Persons 5-9 yrs | Demographic Segments | 7412 | 9330 | 2038, 9330 |
Persons 5-14 yrs | Demographic Segments | 8731 | 9330 | 2038, 9330 |
Persons 10-14 yrs | Demographic Segments | 6915 | 9330 | 2038, 9330 |
Persons 10-17 yrs | Demographic Segments | 7199 | 9330 | 2038, 9330 |
Persons 15-17 yrs | Demographic Segments | 6696 | 9330 | 2038, 9330 |
Persons 18-20 yrs | Demographic Segments | 6873 | 9330 | 2035, 2038, 9330 |
Persons 18-24 yrs | Demographic Segments | 8160 | 9330 | 2035, 2038, 9330 |
Persons 18-29 yrs | Demographic Segments | 8335 | 9330 | 2035, 2038, 9330 |
Persons 18-39 yrs | Demographic Segments | 2014 | 9330 | 2035, 2038, 9330 |
Persons 18-44 yrs | Demographic Segments | 8359 | 9330 | 2035, 2038, 9330 |
Persons 18-54 yrs | Demographic Segments | 7583 | 9330 | 2035, 2038, 9330 |
Persons 18-64 yrs | Demographic Segments | 8183 | 9330 | 2035, 2038, 9330 |
Persons 21-24 yrs | Demographic Segments | 6918 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-29 yrs | Demographic Segments | 7078 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-34 yrs | Demographic Segments | 7501 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-39 yrs | Demographic Segments | 8377 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-44 yrs | Demographic Segments | 8684 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-49 yrs | Demographic Segments | 6687 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-54 yrs | Demographic Segments | 7647 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-64 yrs | Demographic Segments | 6981 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-29 yrs | Demographic Segments | 8122 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-34 yrs | Demographic Segments | 7457 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-39 yrs | Demographic Segments | 7382 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-44 yrs | Demographic Segments | 7799 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-49 yrs | Demographic Segments | 7871 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-64 yrs | Demographic Segments | 7892 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25+ yrs | Demographic Segments | 8797 | 9330 | 2035, 2036, 2038, 9330 |
Persons 30-34 yrs | Demographic Segments | 8836 | 9330 | 2035, 2036, 2038, 9330 |
Persons 30-39 yrs | Demographic Segments | 8990 | 9330 | 2035, 2036, 2038, 9330 |
Persons 30-44 yrs | Demographic Segments | 6951 | 9330 | 2035, 2036, 2038, 9330 |
Persons 30-49 yrs | Demographic Segments | 8642 | 9330 | 2035, 2036, 2038, 9330 |
Persons 30-54 yrs | Demographic Segments | 7808 | 9330 | 2035, 2036, 2038, 9330 |
Persons 30-64 yrs | Demographic Segments | 7793 | 9330 | 2035, 2036, 2038, 9330 |
Persons 30+ yrs | Demographic Segments | 8068 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-39 yrs | Demographic Segments | 8553 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-44 yrs | Demographic Segments | 8657 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-49 yrs | Demographic Segments | 7033 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-54 yrs | Demographic Segments | 7394 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-64 yrs | Demographic Segments | 6948 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35+ yrs | Demographic Segments | 9011 | 9330 | 2035, 2036, 2038, 9330 |
Persons 40-44 yrs | Demographic Segments | 8776 | 9330 | 2035, 2036, 2038, 9330 |
Persons 40-49 yrs | Demographic Segments | 7653 | 9330 | 2035, 2036, 2038, 9330 |
Persons 40-54 yrs | Demographic Segments | 8869 | 9330 | 2035, 2036, 2038, 9330 |
Persons 40-64 yrs | Demographic Segments | 8675 | 9330 | 2035, 2036, 2038, 9330 |
Persons 40+ yrs | Demographic Segments | 7253 | 9330 | 2035, 2036, 2038, 9330 |
Persons 45-49 yrs | Demographic Segments | 6846 | 9330 | 2035, 2036, 2038, 9330 |
Persons 45-54 yrs | Demographic Segments | 8902 | 9330 | 2035, 2036, 2038, 9330 |
Persons 45-64 yrs | Demographic Segments | 7403 | 9330 | 2035, 2036, 2038, 9330 |
Persons 45+ yrs | Demographic Segments | 6780 | 9330 | 2035, 2036, 2038, 9330 |
Persons 50-54 yrs | Demographic Segments | 7973 | 9330 | 2035, 2036, 2038, 9330 |
Persons 50-64 yrs | Demographic Segments | 8098 | 9330 | 2035, 2036, 2038, 9330 |
Persons 50+ yrs | Demographic Segments | 7856 | 9330 | 2035, 2036, 2038, 9330 |
Persons 55-59 yrs | Demographic Segments | 7982 | 9330 | 2035, 2036, 2038, 9330 |
Persons 55-64 yrs | Demographic Segments | 8857 | 9330 | 2035, 2036, 2038, 9330 |
Persons 60-64 yrs | Demographic Segments | 7772 | 9330 | 2035, 2036, 2038, 9330 |
Persons 65-69 yrs | Demographic Segments | 8884 | 9330 | 2035, 2036, 2038, 9330 |
Persons 65+ yrs | Demographic Segments | 7644 | 9330 | 2035, 2036, 2038, 9330 |
Persons 70-74 yrs | Demographic Segments | 8905 | 9330 | 2035, 2036, 2038, 9330 |
Persons 75-79 yrs | Demographic Segments | 6604 | 9330 | 2035, 2036, 2038, 9330 |
Persons 80-84 yrs | Demographic Segments | 8006 | 9330 | 2035, 2036, 2038, 9330 |
Persons 85+ yrs | Demographic Segments | 6756 | 9330 | 2035, 2036, 2038, 9330 |
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Table 3: Extended Demographic & Consumer Profile Segments for 2023 & 2024 Forecasts
AUDIENCE SEGMENT DESCRIPTION | AUDIENCE SEGMENT TYPE | AUDIENCE SEGMENT ID | DEFAULT BASE SEGMENT | AVAILABLE BASE SEGMENTS |
Asian Persons 18-20 yrs | Demographic Segment | 8338 | 9330 | 2035, 2038, 9330 |
Asian Persons 18-64 yrs | Demographic Segment | 8471 | 9330 | 2035, 2038, 9330 |
Asian Persons 21-34 yrs | Demographic Segment | 7632 | 9330 | 2035, 2036, 2038, 9330 |
Asian Persons 25-29 yrs | Demographic Segment | 8317 | 9330 | 2035, 2036, 2038, 9330 |
Asian Persons 25-49 yrs | Demographic Segment | 8845 | 9330 | 2035, 2036, 2038, 9330 |
Asian Persons 55-59 yrs | Demographic Segment | 6566 | 9330 | 2035, 2036, 2038, 9330 |
Asian Persons 65+ yrs | Demographic Segment | 8380 | 9330 | 2035, 2036, 2038, 9330 |
Black Females 18+ yrs HHI $75k+ | Demographic Segment | 6594 | 9330 | 2035, 2038, 9330 |
Black Females 18-29 yrs | Demographic Segment | 8345 | 9330 | 2035, 2038, 9330 |
Black Females 18-44 yrs | Demographic Segment | 8942 | 9330 | 2035, 2038, 9330 |
Black Females 21-39 yrs | Demographic Segment | 6934 | 9330 | 2035, 2036, 2038, 9330 |
Black Females 25-44 yrs | Demographic Segment | 7728 | 9330 | 2035, 2036, 2038, 9330 |
Black Females 25-49 yrs | Demographic Segment | 7914 | 9330 | 2035, 2036, 2038, 9330 |
Black Females 50-64 yrs | Demographic Segment | 8291 | 9330 | 2035, 2036, 2038, 9330 |
Black Males 18+ yrs HHI $75k+ | Demographic Segment | 9041 | 9330 | 2035, 2038, 9330 |
Black Males 40+ yrs | Demographic Segment | 7387 | 9330 | 2035, 2036, 2038, 9330 |
Black Persons 10-17 yrs | Demographic Segment | 8842 | 9330 | 2038, 9330 |
Black Persons 18+ yrs HHI $25k-$50K | Demographic Segment | 6879 | 9330 | 2035, 2038, 9330 |
Black Persons 18+ yrs HHI $50k-$75K | Demographic Segment | 7769 | 9330 | 2035, 2038, 9330 |
Black Persons 18+ yrs HHI $75k+ | Demographic Segment | 6593 | 9330 | 2035, 2038, 9330 |
Black Persons 18-24 yrs | Demographic Segment | 7707 | 9330 | 2035, 2038, 9330 |
Black Persons 18-39 yrs | Demographic Segment | 6637 | 9330 | 2035, 2038, 9330 |
Black Persons 18-44 yrs | Demographic Segment | 8941 | 9330 | 2035, 2038, 9330 |
Black Persons 18-54 yrs | Demographic Segment | 7340 | 9330 | 2035, 2038, 9330 |
Black Persons 18-64 yrs | Demographic Segment | 8213 | 9330 | 2035, 2038, 9330 |
Black Persons 21-49 yrs | Demographic Segment | 8435 | 9330 | 2035, 2036, 2038, 9330 |
Black Persons 25+ yrs | Demographic Segment | 8651 | 9330 | 2035, 2036, 2038, 9330 |
Black Persons 25-49 yrs | Demographic Segment | 7913 | 9330 | 2035, 2036, 2038, 9330 |
Black Persons 30+ yrs | Demographic Segment | 7946 | 9330 | 2035, 2036, 2038, 9330 |
Black Persons 35+ yrs | Demographic Segment | 9186 | 9330 | 2035, 2036, 2038, 9330 |
Black Persons 35-54 yrs | Demographic Segment | 7763 | 9330 | 2035, 2036, 2038, 9330 |
Black Persons 45+ yrs | Demographic Segment | 7301 | 9330 | 2035, 2036, 2038, 9330 |
Female Workers 21-54 yrs | Demographic Segment | 8930 | 9330 | 2035, 2036, 2038, 9330 |
Females 18+ yrs HHI $75k+ | Demographic Segment | 8223 | 9330 | 2035, 2038, 9330 |
Females 18-24 yrs | Demographic Segment | 8161 | 9330 | 2035, 2038, 9330 |
Females 18-29 yrs | Demographic Segment | 8336 | 9330 | 2035, 2038, 9330 |
Females 18-34 yrs HHI <$50k | Demographic Segment | 7055 | 9330 | 2035, 2038, 9330 |
Females 18-39 yrs | Demographic Segment | 8703 | 9330 | 2035, 2038, 9330 |
Females 18-44 yrs | Demographic Segment | 8360 | 9330 | 2035, 2038, 9330 |
Females 18-49 yrs HHI $75k+ | Demographic Segment | 8399 | 9330 | 2035, 2038, 9330 |
Females 18-49 yrs HHI <$25k | Demographic Segment | 7308 | 9330 | 2035, 2038, 9330 |
Females 18-49 yrs HHI <$50k | Demographic Segment | 7693 | 9330 | 2035, 2038, 9330 |
Females 18-49 yrs HHI <$75k | Demographic Segment | 7959 | 9330 | 2035, 2038, 9330 |
Females 18-54 yrs | Demographic Segment | 7584 | 9330 | 2035, 2038, 9330 |
Females 18-64 yrs | Demographic Segment | 8184 | 9330 | 2035, 2038, 9330 |
Females 21-34 yrs | Demographic Segment | 7502 | 9330 | 2035, 2036, 2038, 9330 |
Females 21-39 yrs | Demographic Segment | 8378 | 9330 | 2035, 2036, 2038, 9330 |
Females 21-44 yrs | Demographic Segment | 8685 | 9330 | 9330 |
Females 21-44 yrs HHI $100k-$150k | Demographic Segment | 8945 | 9330 | 2035, 2036, 2038, 9330 |
Females 21-49 yrs | Demographic Segment | 6688 | 9330 | 2035, 2036, 2038, 9330 |
Females 21-54 yrs | Demographic Segment | 7648 | 9330 | 2035, 2036, 2038, 9330 |
Females 25+ yrs | Demographic Segment | 8798 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-29 yrs HHI $150k+ | Demographic Segment | 6984 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-34 yrs | Demographic Segment | 7458 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-39 yrs | Demographic Segment | 7383 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-44 yrs | Demographic Segment | 7800 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-49 yrs | Demographic Segment | 7872 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-49 yrs HHI $100k+ | Demographic Segment | 8234 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-49 yrs HHI $75k+ | Demographic Segment | 7878 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-54 yrs HHI $75k+ | Demographic Segment | 8852 | 9330 | 2035, 2036, 2038, 9330 |
Females 25-64 yrs | Demographic Segment | 7893 | 9330 | 2035, 2036, 2038, 9330 |
Females 30+ yrs | Demographic Segment | 8069 | 9330 | 2035, 2036, 2038, 9330 |
Females 30-54 yrs | Demographic Segment | 7809 | 9330 | 2035, 2036, 2038, 9330 |
Females 30-64 yrs | Demographic Segment | 7794 | 9330 | 2035, 2036, 2038, 9330 |
Females 35+ yrs | Demographic Segment | 9012 | 9330 | 2035, 2036, 2038, 9330 |
Females 35+ yrs HHI $100k+ | Demographic Segment | 7851 | 9330 | 2035, 2036, 2038, 9330 |
Females 35+ yrs HHI $150k+ | Demographic Segment | 7046 | 9330 | 2035, 2036, 2038, 9330 |
Females 35+ yrs HHI $75k+ | Demographic Segment | 7144 | 9330 | 2035, 2036, 2038, 9330 |
Females 35-44 yrs | Demographic Segment | 8658 | 9330 | 2035, 2036, 2038, 9330 |
Females 35-49 yrs HHI $75-200k | Demographic Segment | 8270 | 9330 | 2035, 2036, 2038, 9330 |
Females 35-54 yrs | Demographic Segment | 7395 | 9330 | 2035, 2036, 2038, 9330 |
Females 35-64 yrs | Demographic Segment | 6949 | 9330 | 2035, 2036, 2038, 9330 |
Females 35-64 yrs HHI $75k+ | Demographic Segment | 8951 | 9330 | 2035, 2036, 2038, 9330 |
Females 40-44 yrs | Demographic Segment | 8777 | 9330 | 2035, 2036, 2038, 9330 |
Females 40-64 yrs | Demographic Segment | 8676 | 9330 | 2035, 2036, 2038, 9330 |
Females 45+ yrs | Demographic Segment | 6781 | 9330 | 2035, 2036, 2038, 9330 |
Females 50-64 yrs HHI $100k-$150k | Demographic Segment | 9302 | 9330 | 2035, 2036, 2038, 9330 |
Females 50-64 yrs HHI $50k-$100k | Demographic Segment | 9125 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Females 18+ yrs HHI $75k+ | Demographic Segment | 7239 | 9330 | 2035, 2038, 9330 |
Hispanic Females 18-24 yrs | Demographic Segment | 8342 | 9330 | 2035, 2038, 9330 |
Hispanic Females 18-29 yrs | Demographic Segment | 8004 | 9330 | 2035, 2038, 9330 |
Hispanic Females 18-44 yrs | Demographic Segment | 6821 | 9330 | 2035, 2038, 9330 |
Hispanic Females 18-54 yrs | Demographic Segment | 8577 | 9330 | 2035, 2038, 9330 |
Hispanic Females 25-44 yrs | Demographic Segment | 7620 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Females 25-49 yrs | Demographic Segment | 7290 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Females 35+ yrs | Demographic Segment | 6805 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Females 40-64 yrs | Demographic Segment | 8457 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Males 18+ yrs HHI $75k+ | Demographic Segment | 7240 | 9330 | 2035, 2038, 9330 |
Hispanic Males 18-54 yrs | Demographic Segment | 8578 | 9330 | 2035, 2038, 9330 |
Hispanic Males 21-34 yrs | Demographic Segment | 8808 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Males 25-44 yrs | Demographic Segment | 7621 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 10-17 yrs | Demographic Segment | 8491 | 9330 | 2038, 9330 |
Hispanic Persons 18+ yrs HHI $25k-$50k | Demographic Segment | 8755 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18+ yrs HHI $50k-$75k | Demographic Segment | 6927 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18+ yrs HHI $75k+ | Demographic Segment | 9127 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18-39 yrs | Demographic Segment | 8794 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18-44 yrs | Demographic Segment | 6820 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18-54 yrs | Demographic Segment | 8576 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 18-64 yrs | Demographic Segment | 8347 | 9330 | 2035, 2038, 9330 |
Hispanic Persons 21-34 yrs | Demographic Segment | 8806 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 21-44 yrs | Demographic Segment | 6978 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 21-49 yrs | Demographic Segment | 8494 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 21-64 yrs | Demographic Segment | 7274 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 25+ yrs | Demographic Segment | 7093 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 25-34 yrs | Demographic Segment | 7817 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 25-39 yrs | Demographic Segment | 6876 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 25-44 yrs | Demographic Segment | 7619 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 25-49 yrs | Demographic Segment | 7289 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 25-64 yrs | Demographic Segment | 8938 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 35+ yrs | Demographic Segment | 6804 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 55-64 yrs | Demographic Segment | 7108 | 9330 | 2035, 2036, 2038, 9330 |
Hispanic Persons 65+ yrs | Demographic Segment | 6972 | 9330 | 2035, 2036, 2038, 9330 |
Male Workers 55-64 yrs | Demographic Segment | 8394 | 9330 | 2035, 2036, 2038, 9330 |
Males 18+ yrs HHI $75k+ | Demographic Segment | 8224 | 9330 | 2035, 2038, 9330 |
Males 18-24 yrs | Demographic Segment | 8162 | 9330 | 2035, 2038, 9330 |
Males 18-34 yrs HHI $25k-$50k | Demographic Segment | 9101 | 9330 | 2035, 2038, 9330 |
Males 18-44 yrs | Demographic Segment | 8361 | 9330 | 2035, 2038, 9330 |
Males 18-49 yrs HHI $75k+ | Demographic Segment | 8400 | 9330 | 2035, 2038, 9330 |
Males 18-54 yrs | Demographic Segment | 7585 | 9330 | 2035, 2038, 9330 |
Males 21-24 yrs | Demographic Segment | 6920 | 9330 | 2035, 2036, 2038, 9330 |
Males 21-34 yrs | Demographic Segment | 7503 | 9330 | 2035, 2036, 2038, 9330 |
Males 21-39 yrs | Demographic Segment | 8379 | 9330 | 2035, 2036, 2038, 9330 |
Males 21-44 yrs | Demographic Segment | 8686 | 9330 | 2035, 2036, 2038, 9330 |
Males 21-49 yrs HHI $25k-$50k | Demographic Segment | 6675 | 9330 | 2035, 2036, 2038, 9330 |
Males 21-54 yrs | Demographic Segment | 7649 | 9330 | 2035, 2036, 2038, 9330 |
Males 25+ yrs | Demographic Segment | 8799 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-34 yrs | Demographic Segment | 7459 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-44 yrs | Demographic Segment | 7801 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-49 yrs | Demographic Segment | 7873 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-49 yrs HHI $100k+ | Demographic Segment | 8235 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-54 yrs HHI $75k+ | Demographic Segment | 8853 | 9330 | 2035, 2036, 2038, 9330 |
Males 25-64 yrs | Demographic Segment | 7894 | 9330 | 2035, 2036, 2038, 9330 |
Males 30-64 yrs | Demographic Segment | 7795 | 9330 | 2035, 2036, 2038, 9330 |
Males 35+ yrs | Demographic Segment | 9013 | 9330 | 2035, 2036, 2038, 9330 |
Males 35+ yrs HHI $150k+ | Demographic Segment | 7047 | 9330 | 2035, 2036, 2038, 9330 |
Males 35-44 yrs | Demographic Segment | 8659 | 9330 | 2035, 2036, 2038, 9330 |
Males 35-49 yrs | Demographic Segment | 7035 | 9330 | 2035, 2036, 2038, 9330 |
Males 35-54 yrs | Demographic Segment | 7396 | 9330 | 2035, 2036, 2038, 9330 |
Males 35-64 yrs | Demographic Segment | 6950 | 9330 | 2035, 2036, 2038, 9330 |
Males 35-64 yrs HHI <$75k | Demographic Segment | 6926 | 9330 | 2035, 2036, 2038, 9330 |
Males 45+ yrs | Demographic Segment | 6782 | 9330 | 2035, 2036, 2038, 9330 |
Males 45-54 yrs | Demographic Segment | 8904 | 9330 | 2035, 2036, 2038, 9330 |
Males 45-64 yrs | Demographic Segment | 7405 | 9330 | 2035, 2036, 2038, 9330 |
Males 50+ yrs | Demographic Segment | 7858 | 9330 | 2035, 2036, 2038, 9330 |
Persons 10-17 yrs HHI $25k-$50k | Demographic Segment | 6855 | 9330 | 2038, 9330 |
Persons 10-17 yrs HHI <$25k | Demographic Segment | 8296 | 9330 | 2038, 9330 |
Persons 18+ yrs HHI $100k-$150k | Demographic Segment | 9049 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $150K-$200K | Demographic Segment | 8812 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $150k+ | Demographic Segment | 1965 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $25k-$100k | Demographic Segment | 9162 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $25k-$150k | Demographic Segment | 9257 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $25k-$50k | Demographic Segment | 7698 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $25k-$75k | Demographic Segment | 9082 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $50k-$75k | Demographic Segment | 9134 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $75k-$100k | Demographic Segment | 9112 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $75k-$150k | Demographic Segment | 9165 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI $75k+ | Demographic Segment | 1969 | 9330 | 2035, 2038, 9330 |
Persons 18+ yrs HHI <$75k | Demographic Segment | 7736 | 9330 | 2035, 2038, 9330 |
Persons 18-34 yrs HHI $150k+ | Demographic Segment | 7430 | 9330 | 2035, 2038, 9330 |
Persons 18-34 yrs HHI $75k+ | Demographic Segment | 7116 | 9330 | 2035, 2038, 9330 |
Persons 18-34 yrs HHI <$50k | Demographic Segment | 7054 | 9330 | 2035, 2038, 9330 |
Persons 18-49 yrs HHI $50k-$100k | Demographic Segment | 9137 | 9330 | 2035, 2038, 9330 |
Persons 18-49 yrs HHI $75k+ | Demographic Segment | 8398 | 9330 | 2035, 2038, 9330 |
Persons 18-49 yrs HHI <$50k | Demographic Segment | 7692 | 9330 | 2035, 2038, 9330 |
Persons 18-49 yrs HHI <$75k | Demographic Segment | 7958 | 9330 | 2035, 2038, 9330 |
Persons 18-64 yrs HHI $100k+ | Demographic Segment | 8356 | 9330 | 2035, 2038, 9330 |
Persons 18-64 yrs HHI $25k-$50k | Demographic Segment | 9038 | 9330 | 2035, 2038, 9330 |
Persons 18-64 yrs HHI $75k+ | Demographic Segment | 6888 | 9330 | 2035, 2038, 9330 |
Persons 18-64 yrs HHI <$50k | Demographic Segment | 7268 | 9330 | 2035, 2038, 9330 |
Persons 18-64 yrs HHI <$75k | Demographic Segment | 7295 | 9330 | 2035, 2038, 9330 |
Persons 21-44 yrs HHI $100k-$150k | Demographic Segment | 8944 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-44 yrs HHI $75k-$100k | Demographic Segment | 7292 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-49 yrs HHI $50k-$75k | Demographic Segment | 8987 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-64 yrs HHI $100k-$150k | Demographic Segment | 8963 | 9330 | 2035, 2036, 2038, 9330 |
Persons 21-64 yrs HHI $150k+ | Demographic Segment | 9032 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-49 yrs HHI $100k-$150k | Demographic Segment | 7241 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-49 yrs HHI $100k+ | Demographic Segment | 8233 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-49 yrs HHI $150k+ | Demographic Segment | 8024 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-49 yrs HHI $75k-$100k | Demographic Segment | 8947 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-49 yrs HHI $75k+ | Demographic Segment | 7877 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $100-200k | Demographic Segment | 6750 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $25k-$150k | Demographic Segment | 8815 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $50k-$150k | Demographic Segment | 6816 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $75-200k | Demographic Segment | 8710 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $75k-$150k | Demographic Segment | 9248 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI $75k+ | Demographic Segment | 8851 | 9330 | 2035, 2036, 2038, 9330 |
Persons 25-54 yrs HHI <$75k | Demographic Segment | 6867 | 9330 | 2035, 2036, 2038, 9330 |
Persons 30-34 yrs HHI $100k+ | Demographic Segment | 8839 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35+ yrs HHI $100k+ | Demographic Segment | 7850 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35+ yrs HHI $150k+ | Demographic Segment | 7045 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35+ yrs HHI $75k+ | Demographic Segment | 7143 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-49 yrs HHI $100k+ | Demographic Segment | 6768 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-49 yrs HHI $150k+ | Demographic Segment | 6945 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-49 yrs HHI $75k-$100k | Demographic Segment | 9268 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-64 yrs HHI $100k+ | Demographic Segment | 8107 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-64 yrs HHI $150k+ | Demographic Segment | 8254 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-64 yrs HHI $75k+ | Demographic Segment | 8950 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-64 yrs HHI <$25k | Demographic Segment | 7964 | 9330 | 2035, 2036, 2038, 9330 |
Persons 35-64 yrs HHI <$75k | Demographic Segment | 6924 | 9330 | 2035, 2036, 2038, 9330 |
Persons 50+ yrs HHI $100k+ | Demographic Segment | 6717 | 9330 | 2035, 2036, 2038, 9330 |
Persons 50+ yrs HHI $150k+ | Demographic Segment | 7802 | 9330 | 2035, 2036, 2038, 9330 |
Persons 50+ yrs HHI $75k+ | Demographic Segment | 7190 | 9330 | 2035, 2036, 2038, 9330 |
Persons 65+ yrs HHI $100k+ | Demographic Segment | 7006 | 9330 | 2035, 2036, 2038, 9330 |
Persons 65+ yrs HHI $25k-$50k | Demographic Segment | 9298 | 9330 | 2035, 2036, 2038, 9330 |
Persons 65+ yrs HHI $50k+ | Demographic Segment | 7805 | 9330 | 2035, 2036, 2038, 9330 |
Persons 65+ yrs HHI $75k+ | Demographic Segment | 7847 | 9330 | 2035, 2036, 2038, 9330 |
Persons 65+ yrs HHI <$25k | Demographic Segment | 7622 | 9330 | 2035, 2036, 2038, 9330 |
Persons 65+ yrs HHI <$50k | Demographic Segment | 7580 | 9330 | 2035, 2036, 2038, 9330 |
Access Internet No | Consumer Profile | 1480 | 9330 | 9330 |
Access Internet Yes | Consumer Profile | 1481 | 9330 | 9330 |
Activities past 12 months Basketball | Consumer Profile | 4326 | 9330 | 9330 |
Activities past 12 months Bicycling | Consumer Profile | 4327 | 9330 | 9330 |
Activities past 12 months Boating | Consumer Profile | 4328 | 9330 | 9330 |
Activities past 12 months Bowling | Consumer Profile | 4329 | 9330 | 9330 |
Activities past 12 months Camping | Consumer Profile | 4330 | 9330 | 9330 |
Activities past 12 months Fishing | Consumer Profile | 4331 | 9330 | 9330 |
Activities past 12 months Football | Consumer Profile | 4332 | 9330 | 9330 |
Activities past 12 months Gardening (flowers or vegetables) | Consumer Profile | 4333 | 9330 | 9330 |
Activities past 12 months Golf | Consumer Profile | 4334 | 9330 | 9330 |
Activities past 12 months Grilling - outdoor cooking | Consumer Profile | 4335 | 9330 | 9330 |
Activities past 12 months Group fitness class | Consumer Profile | 11310 | 9330 | 9330 |
Activities past 12 months Hiking - backpacking | Consumer Profile | 4336 | 9330 | 9330 |
Activities past 12 months Hunting | Consumer Profile | 4337 | 9330 | 9330 |
Activities past 12 months Jogging - running | Consumer Profile | 4338 | 9330 | 9330 |
Activities past 12 months Lawn care | Consumer Profile | 4339 | 9330 | 9330 |
Activities past 12 months Photography | Consumer Profile | 4340 | 9330 | 9330 |
Activities past 12 months Sewing - crafts | Consumer Profile | 4341 | 9330 | 9330 |
Activities past 12 months Snow skiing - snowboarding | Consumer Profile | 4342 | 9330 | 9330 |
Activities past 12 months Soccer | Consumer Profile | 4343 | 9330 | 9330 |
Activities past 12 months Softball - baseball | Consumer Profile | 4344 | 9330 | 9330 |
Activities past 12 months Swimming | Consumer Profile | 4345 | 9330 | 9330 |
Activities past 12 months Tennis | Consumer Profile | 4346 | 9330 | 9330 |
Activities past 12 months Volunteer work | Consumer Profile | 4347 | 9330 | 9330 |
Activities past 12 months Yoga - pilates | Consumer Profile | 4348 | 9330 | 9330 |
Any restaurant used past 30 days Any restaurant used past 30 days | Consumer Profile | 1242 | 9330 | 9330 |
Any restaurant used past 30 days Any sit-down restaurant past 30 days | Consumer Profile | 1243 | 9330 | 9330 |
Day spas:Stores shopped/used services past 12 months Any day spa | Consumer Profile | 4029 | 9330 | 9330 |
Dry cleaners:Stores shopped/used services past 12 months Any dry cleaner | Consumer Profile | 4031 | 9330 | 9330 |
Events attended past 12 months (net) Any auto racing track event | Consumer Profile | 4490 | 9330 | 9330 |
Events attended past 12 months (net) Any horse racing | Consumer Profile | 4492 | 9330 | 9330 |
Events attended past 12 months (net) Any minor league baseball | Consumer Profile | 4493 | 9330 | 9330 |
Events attended past 12 months (net) Any minor league hockey | Consumer Profile | 4494 | 9330 | 9330 |
Events attended past 12 months (net) Any NASCAR | Consumer Profile | 4495 | 9330 | 9330 |
Events attended past 12 months (net) College basketball | Consumer Profile | 4498 | 9330 | 9330 |
Events attended past 12 months (net) College football | Consumer Profile | 4500 | 9330 | 9330 |
Events attended past 12 months (net) Major League Baseball (MLB) | Consumer Profile | 4511 | 9330 | 9330 |
Events attended past 12 months (net) Major League Soccer (MLS) | Consumer Profile | 4512 | 9330 | 9330 |
Events attended past 12 months (net) National Basketball Association (NBA) | Consumer Profile | 4513 | 9330 | 9330 |
Events attended past 12 months (net) National Football League (NFL) | Consumer Profile | 4514 | 9330 | 9330 |
Events attended past 12 months (net) National Hockey League (NHL) | Consumer Profile | 4515 | 9330 | 9330 |
Events attended/places visited past 12 months Any paid ticket music concert | Consumer Profile | 4521 | 9330 | 9330 |
Events attended/places visited past 12 months Any theme park | Consumer Profile | 4523 | 9330 | 9330 |
Events attended/places visited past 12 months Dance or ballet performance | Consumer Profile | 4528 | 9330 | 9330 |
Events attended/places visited past 12 months Job fair/recruitment fair | Consumer Profile | 4531 | 9330 | 9330 |
Events attended/places visited past 12 months Rock concert | Consumer Profile | 4536 | 9330 | 9330 |
Events attended/places visited past 12 months Symphony concert, opera, etc. | Consumer Profile | 4537 | 9330 | 9330 |
Events attended/places visited past 12 months Zoo | Consumer Profile | 4539 | 9330 | 9330 |
Hotel/motels past 12 months Any bed & breakfast | Consumer Profile | 4989 | 9330 | 9330 |
Hotel/motels past 12 months Any short-term rental (Airbnb, HomeAway, etc.) | Consumer Profile | 12015 | 9330 | 9330 |
Hotel/motels past 12 months Any upscale hotel | Consumer Profile | 4991 | 9330 | 9330 |
Items bought past 12 months Athletic clothing | Consumer Profile | 4110 | 9330 | 9330 |
Items bought past 12 months Athletic shoes | Consumer Profile | 4111 | 9330 | 9330 |
Items bought past 12 months Childrens clothing | Consumer Profile | 4112 | 9330 | 9330 |
Items bought past 12 months Cosmetics/perfumes | Consumer Profile | 4113 | 9330 | 9330 |
Items bought past 12 months Fine jewelry | Consumer Profile | 4115 | 9330 | 9330 |
Items bought past 12 months Infants clothing | Consumer Profile | 4116 | 9330 | 9330 |
Items bought past 12 months Mens business clothing | Consumer Profile | 4117 | 9330 | 9330 |
Items bought past 12 months Mens casual clothing | Consumer Profile | 4118 | 9330 | 9330 |
Items bought past 12 months Mens shoes | Consumer Profile | 4119 | 9330 | 9330 |
Items bought past 12 months Sports equipment | Consumer Profile | 4120 | 9330 | 9330 |
Items bought past 12 months Womens business clothing | Consumer Profile | 4121 | 9330 | 9330 |
Items bought past 12 months Womens casual clothing | Consumer Profile | 4122 | 9330 | 9330 |
Items bought past 12 months Womens shoes | Consumer Profile | 4123 | 9330 | 9330 |
Items/services household plans to buy in next 12 months ATV | Consumer Profile | 10672 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Boat | Consumer Profile | 10673 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Computer | Consumer Profile | 10674 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Day care service | Consumer Profile | 10675 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Energy saving applianc | Consumer Profile | 10677 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Game console | Consumer Profile | 10679 | 9330 | 9330 |
Items/services household plans to buy in next 12 months High-definition TV | Consumer Profile | 10680 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Major appliance | Consumer Profile | 10682 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Motorcycle | Consumer Profile | 10685 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Office in the home | Consumer Profile | 10686 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Pest control service | Consumer Profile | 10687 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Pool, hot tub, or spa | Consumer Profile | 10688 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Primary house or condo | Consumer Profile | 10689 | 9330 | 9330 |
Items/services household plans to buy in next 12 months RV (motor home) | Consumer Profile | 10691 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Satellite TV subscr. | Consumer Profile | 10692 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Second home | Consumer Profile | 10693 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Smart TV | Consumer Profile | 10696 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Smartphone | Consumer Profile | 10697 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Solar panels | Consumer Profile | 10699 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Streaming media player | Consumer Profile | 10700 | 9330 | 9330 |
Items/services household plans to buy in next 12 months Wireless phone service | Consumer Profile | 10703 | 9330 | 9330 |
Lifestyle change/event personally plan to do next 12 mo Attnd adult ed class | Consumer Profile | 4541 | 9330 | 9330 |
Lifestyle change/event personally plan to do next 12 mo Child finish college | Consumer Profile | 4543 | 9330 | 9330 |
Lifestyle changes/events personally plan to do next 12 mo Go back to school | Consumer Profile | 4545 | 9330 | 9330 |
Lifestyle changes/events personally plan to do next 12 mo Refinance mortgage | Consumer Profile | 4547 | 9330 | 9330 |
Lifestyle changes/events personally plan to do next 12 mo Sell house, condo | Consumer Profile | 4548 | 9330 | 9330 |
Lifestyle changes/events personally plan to do next 12 mths Birth of a child | Consumer Profile | 4549 | 9330 | 9330 |
Lifestyle characteristics Follow a weight loss program | Consumer Profile | 4557 | 9330 | 9330 |
Lifestyle characteristics Have child in college | Consumer Profile | 4558 | 9330 | 9330 |
Lifestyle characteristics Own a cat | Consumer Profile | 4560 | 9330 | 9330 |
Lifestyle characteristics Own a dog | Consumer Profile | 4561 | 9330 | 9330 |
Lifestyle characteristics Own other pet | Consumer Profile | 4562 | 9330 | 9330 |
Lifestyle characteristics Self-employed | Consumer Profile | 4563 | 9330 | 9330 |
Medical services household received past 3 years Any overnight stay procedure | Consumer Profile | 10413 | 9330 | 9330 |
Medical services household received past 3 years Cancer/oncology | Consumer Profile | 10414 | 9330 | 9330 |
Medical services household received past 3 years Cardiac care | Consumer Profile | 10415 | 9330 | 9330 |
Medical services household received past 3 years Corrective eye surgery | Consumer Profile | 10416 | 9330 | 9330 |
Medical services household received past 3 years Cosmetic surgery | Consumer Profile | 10417 | 9330 | 9330 |
Medical services household received past 3 years Hospital emergency room | Consumer Profile | 10418 | 9330 | 9330 |
Medical services household received past 3 years Maternity care | Consumer Profile | 10419 | 9330 | 9330 |
Medical services household received past 3 years Mental healthcare | Consumer Profile | 10420 | 9330 | 9330 |
Medical services household received past 3 years Neurology | Consumer Profile | 10421 | 9330 | 9330 |
Medical services household received past 3 years Orthopedics | Consumer Profile | 10422 | 9330 | 9330 |
Medical services household received past 3 years Pediatrics | Consumer Profile | 10423 | 9330 | 9330 |
Medical services household received past 3 years Teeth whitening, veneers | Consumer Profile | 10424 | 9330 | 9330 |
Medical services household received past 3 years Treatment for substance abuse | Consumer Profile | 10425 | 9330 | 9330 |
Political party affiliation Democrat | Consumer Profile | 1885 | 9330 | 9330 |
Political party affiliation Independent | Consumer Profile | 1886 | 9330 | 9330 |
Political party affiliation None of these | Consumer Profile | 1889 | 9330 | 9330 |
Political party affiliation Republican | Consumer Profile | 1890 | 9330 | 9330 |
Quick service restaurants used past 30 days Any quick service restaurant | Consumer Profile | 11158 | 9330 | 9330 |
Sitdown restaurants used past 30 days Any sit-down restaurant | Consumer Profile | 1426 | 9330 | 9330 |
Type of health insurance HMO (Health Maintenance Organization) | Consumer Profile | 2973 | 9330 | 9330 |
Type of health insurance Medicare (Social Security health insurance program) | Consumer Profile | 2975 | 9330 | 9330 |
Type of health insurance Military health insurance (CHAMPUS/TRICARE) | Consumer Profile | 2976 | 9330 | 9330 |
Types of rest used for breakfast past 30 days Any coffee house/coffee bar | Consumer Profile | 1452 | 9330 | 9330 |
Types of restaurants used past 30 days Any bakery | Consumer Profile | 11188 | 9330 | 9330 |
Types of restaurants used past 30 days Any Chinese restaurant | Consumer Profile | 1471 | 9330 | 9330 |
Types of restaurants used past 30 days Any coffee house/coffee bar | Consumer Profile | 1472 | 9330 | 9330 |
Types of restaurants used past 30 days Any Mexican restaurant | Consumer Profile | 1474 | 9330 | 9330 |
Types of restaurants used past 30 days Any organic/health food restaurant | Consumer Profile | 11189 | 9330 | 9330 |
Types of restaurants used past 30 days Any pizza restaurant | Consumer Profile | 1475 | 9330 | 9330 |
Types of restaurants used past 30 days Any seafood restaurant | Consumer Profile | 1476 | 9330 | 9330 |
Types of restaurants used past 30 days Any sports bar | Consumer Profile | 1477 | 9330 | 9330 |
Types of restaurants used past 30 days Any steakhouse | Consumer Profile | 1478 | 9330 | 9330 |