Target Audiences Available for 2023 & 2024 Forecasts

A complete list of available audiences are shown, below (and are downloadable as excel files).

 

PLEASE NOTE: Hourly impressions are ONLY available for P0+ (9330), P5+ (2038), P18+ (2035) and P21+ (2036) core audiences that include group quarters populations. Target audiences for P0+/P5+/P18+/P21+ that exclude group quarters are not supported in the 2023/2024 data sets or v2.2 API.

 

Table 1: Demographic Segments & PRIZM Audience Segments for 2023 & 2024 Forecasts

AUDIENCE SEGMENT DESCRIPTION

AUDIENCE SEGMENT TYPE

AUDIENCE SEGMENT ID

DEFAULT BASE SEGMENT

AVAILABLE BASE SEGMENTS

01 Upper Crust

PRIZM PREMIER

1901

9330

9330

02 Networked Neighbors

PRIZM PREMIER

1893

9330

9330

03 Movers & Shakers

PRIZM PREMIER

1902

9330

9330

04 Young Digerati

PRIZM PREMIER

1928

9330

9330

05 Country Squires

PRIZM PREMIER

1894

9330

9330

06 Winner's Circle

PRIZM PREMIER

1895

9330

9330

07 Money & Brains

PRIZM PREMIER

1903

9330

9330

08 Gray Power

PRIZM PREMIER

1904

9330

9330

09 Big Fish, Small Pond

PRIZM PREMIER

1905

9330

9330

10 Executive Suites

PRIZM PREMIER

1896

9330

9330

11 Fast-Track Families

PRIZM PREMIER

1897

9330

9330

12 Cruisin' to Retirement

PRIZM PREMIER

1906

9330

9330

13 Upward Bound

PRIZM PREMIER

1929

9330

9330

14 Kids & Cul-de-Sacs

PRIZM PREMIER

1898

9330

9330

15 New Homesteaders

PRIZM PREMIER

1899

9330

9330

16 Beltway Boomers

PRIZM PREMIER

1900

9330

9330

17 Urban Elders

PRIZM PREMIER

1916

9330

9330

18 Mayberry-ville

PRIZM PREMIER

1917

9330

9330

19 American Dreams

PRIZM PREMIER

1918

9330

9330

20 Empty Nests

PRIZM PREMIER

1919

9330

9330

21 The Cosmopolitans

PRIZM PREMIER

1930

9330

9330

22 Middleburg Managers

PRIZM PREMIER

1920

9330

9330

23 Township Travelers

PRIZM PREMIER

1951

9330

9330

24 Pickup Patriarchs

PRIZM PREMIER

1921

9330

9330

25 Up-and-Comers

PRIZM PREMIER

1931

9330

9330

26 Home Sweet Home

PRIZM PREMIER

1952

9330

9330

27 Big Sky Families

PRIZM PREMIER

1953

9330

9330

28 Country Casuals

PRIZM PREMIER

1922

9330

9330

29 White Picket Fences

PRIZM PREMIER

1954

9330

9330

30 Pools & Patios

PRIZM PREMIER

1955

9330

9330

31 Connected Bohemians

PRIZM PREMIER

1932

9330

9330

32 Traditional Times

PRIZM PREMIER

1907

9330

9330

33 Second City Startups

PRIZM PREMIER

1923

9330

9330

34 Young & Influential

PRIZM PREMIER

1933

9330

9330

35 Urban Achievers

PRIZM PREMIER

1934

9330

9330

36 Toolbelt Traditionalists

PRIZM PREMIER

1908

9330

9330

37 Bright Lights, Li'l City

PRIZM PREMIER

1924

9330

9330

38 Hometown Retired

PRIZM PREMIER

1909

9330

9330

39 Kid Country, USA

PRIZM PREMIER

1925

9330

9330

40 Aspiring A-Listers

PRIZM PREMIER

1956

9330

9330

41 Domestic Duos

PRIZM PREMIER

1910

9330

9330

42 Multi-Culti Mosaic

PRIZM PREMIER

1942

9330

9330

43 City Roots

PRIZM PREMIER

1911

9330

9330

44 Country Strong

PRIZM PREMIER

1926

9330

9330

45 Urban Modern Mix

PRIZM PREMIER

1943

9330

9330

46 Heartlanders

PRIZM PREMIER

1912

9330

9330

47 Striving Selfies

PRIZM PREMIER

1957

9330

9330

48 Generation Web

PRIZM PREMIER

1958

9330

9330

49 American Classics

PRIZM PREMIER

1913

9330

9330

50 Metro Grads

PRIZM PREMIER

1959

9330

9330

51 Campers & Camo

PRIZM PREMIER

1927

9330

9330

52 Simple Pleasures

PRIZM PREMIER

1914

9330

9330

53 Lo-Tech Singles

PRIZM PREMIER

1915

9330

9330

54 Struggling Singles

PRIZM PREMIER

1960

9330

9330

55 Red, White & Blue

PRIZM PREMIER

1935

9330

9330

56 Multi-Culti Families

PRIZM PREMIER

1944

9330

9330

57 Back Country Folks

PRIZM PREMIER

1947

9330

9330

58 Golden Ponds

PRIZM PREMIER

1948

9330

9330

59 New Melting Pot

PRIZM PREMIER

1936

9330

9330

60 Small-Town Collegiates

PRIZM PREMIER

1937

9330

9330

61 Second City Generations

PRIZM PREMIER

1945

9330

9330

62 Crossroad Villagers

PRIZM PREMIER

1949

9330

9330

63 Low-Rise Living

PRIZM PREMIER

1938

9330

9330

64 Family Thrifts

PRIZM PREMIER

1939

9330

9330

65 Young & Rustic

PRIZM PREMIER

1940

9330

9330

66 New Beginnings

PRIZM PREMIER

1941

9330

9330

67 Park Bench Seniors

PRIZM PREMIER

1950

9330

9330

68 Bedrock America

PRIZM PREMIER

1946

9330

9330

Asian Females 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9328

9330

9330

Asian Females 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8288

9330

9330, 2038, 2035

Asian Females 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6703

9330

9330, 2038, 2035

Asian Females 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8915

9330

9330, 2038, 2035

Asian Females 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8533

9330

9330, 2038, 2035, 2036

Asian Females 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7082

9330

9330, 2038, 2035, 2036

Asian Females 5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7696

9330

9330, 2038

Asian Males 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9329

9330

9330

Asian Males 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8289

9330

9330, 2038, 2035

Asian Males 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6704

9330

9330, 2038, 2035

Asian Males 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8916

9330

9330, 2038, 2035

Asian Males 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8534

9330

9330, 2038, 2035, 2036

Asian Males 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7083

9330

9330, 2038, 2035, 2036

Asian Males 5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7697

9330

9330, 2038

Asian Persons 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2042

9330

9330

Asian Persons 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8287

9330

9330, 2038, 2035

Asian Persons 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6702

9330

9330, 2038, 2035

Asian Persons 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8914

9330

9330, 2038, 2035

Asian Persons 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8532

9330

9330, 2038, 2035, 2036

Asian Persons 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7081

9330

9330, 2038, 2035, 2036

Asian Persons 5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7695

9330

9330, 2038

Black Females 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9319

9330

9330

Black Females  5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7749

9330

9330, 2038

Black Females 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8031

9330

9330, 2038, 2035

Black Females 18+ yrs HHI $100k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7106

9330

9330, 2038, 2035

Black Females 18+ yrs HHI $200k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8276

9330

9330, 2038, 2035

Black Females 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8249

9330

9330, 2038, 2035

Black Females 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7839

9330

9330, 2038, 2035

Black Females 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8891

9330

9330, 2038, 2035, 2036

Black Females 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6862

9330

9330, 2038, 2035, 2036

Black Females 55+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7514

9330

9330, 2038, 2035, 2036

Black Males 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9320

9330

9330

Black Males 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8032

9330

9330, 2038, 2035

Black Males 18+ yrs HHI $100k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7107

9330

9330, 2038, 2035

Black Males 18+ yrs HHI $200k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8277

9330

9330, 2038, 2035

Black Males 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8250

9330

9330, 2038, 2035

Black Males 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7840

9330

9330, 2038, 2035

Black Males 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8892

9330

9330, 2038, 2035, 2036

Black Males 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6863

9330

9330, 2038, 2035, 2036

Black Males 5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7750

9330

9330, 2038

Black Males 55+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7515

9330

9330, 2038, 2035, 2036

Black Persons 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2043

9330

9330

Black Persons  5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7748

9330

9330, 2038

Black Persons 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8030

9330

9330, 2038, 2035

Black Persons 18+ yrs HHI $100k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7105

9330

9330, 2038, 2035

Black Persons 18+ yrs HHI $200k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8275

9330

9330, 2038, 2035

Black Persons 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8248

9330

9330, 2038, 2035

Black Persons 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7838

9330

9330, 2038, 2035

Black Persons 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8890

9330

9330, 2038, 2035, 2036

Black Persons 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6861

9330

9330, 2038, 2035, 2036

Black Persons 55+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7513

9330

9330, 2038, 2035, 2036

Females  5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8010

9330

9330, 2038

Females 0+ yrs (Excludes group quarters population)

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9194

9330

9330

Females 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7167

9330

9330, 2038, 2035

Females 18+ yrs HHI $100k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6748

9330

9330, 2038, 2035

Females 18+ yrs HHI $200k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8324

9330

9330, 2038, 2035

Females 18+ yrs HHI $50k-$100k

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9227

9330

9330, 2038, 2035

Females 18+ yrs HHI <$50k

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7212

9330

9330, 2038, 2035

Females 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8469

9330

9330, 2038, 2035

Females 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8405

9330

9330, 2038, 2035

Females 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9241

9330

9330, 2038, 2035, 2036

Females 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8261

9330

9330, 2038, 2035, 2036

Females 55+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7935

9330

9330, 2038, 2035, 2036

Hispanic Females 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9313

9330

9330

Hispanic Females 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8019

9330

9330, 2038, 2035

Hispanic Females 18+ yrs HHI $100k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9277

9330

9330, 2038, 2035

Hispanic Females 18+ yrs HHI $200k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7626

9330

9330, 2038, 2035

Hispanic Females 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8720

9330

9330, 2038, 2035

Hispanic Females 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6706

9330

9330, 2038, 2035

Hispanic Females 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6922

9330

9330, 2038, 2035, 2036

Hispanic Females 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8375

9330

9330, 2038, 2035, 2036

Hispanic Females 5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8169

9330

9330, 2038

Hispanic Females 55+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8117

9330

9330, 2038, 2035, 2036

Hispanic Males 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9314

9330

9330

Hispanic Males 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8020

9330

9330, 2038, 2035

Hispanic Males 18+ yrs HHI $100k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9278

9330

9330, 2038, 2035

Hispanic Males 18+ yrs HHI $200k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9185

9330

9330, 2038, 2035

Hispanic Males 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8721

9330

9330, 2038, 2035

Hispanic Males 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6707

9330

9330, 2038, 2035

Hispanic Males 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6923

9330

9330, 2038, 2035, 2036

Hispanic Males 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8376

9330

9330, 2038, 2035, 2036

Hispanic Males 5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8170

9330

9330, 2038

Hispanic Males 55+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8118

9330

9330, 2038, 2035, 2036

Hispanic Persons

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2020

9330

9330

Hispanic Persons 18+ yrs HHI $100k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9276

9330

9330, 2038, 2035

Hispanic Persons 18+ yrs HHI $200k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7625

9330

9330, 2038, 2035

Males 0+ yrs (Excludes group quarters population)

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9195

9330

9330

Males 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7168

9330

9330, 2038, 2035

Males 18+ yrs HHI $100k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

6749

9330

9330, 2038, 2035

Males 18+ yrs HHI $200k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8325

9330

9330, 2038, 2035

Males 18+ yrs HHI $50k-$100k

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9228

9330

9330, 2038, 2035

Males 18+ yrs HHI <$50k

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7213

9330

9330, 2038, 2035

Males 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8470

9330

9330, 2038, 2035

Males 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8406

9330

9330, 2038, 2035

Males 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8229

9330

9330, 2038, 2035, 2036

Males 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8262

9330

9330, 2038, 2035, 2036

Males 5-17 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8011

9330

9330, 2038

Males 55+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7936

9330

9330, 2038, 2035, 2036

Persons 0+ yrs (INCLUDES group quarters population)

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9330

9330

9330

Persons 18+ yrs (INCLUDES group quarters population)

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2035

9330

9330, 2038, 2035

Persons 18+ yrs HHI $100k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

1964

9330

9330, 2038, 2035

Persons 18+ yrs HHI $200k+

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8323

9330

9330, 2038, 2035

Persons 18+ yrs HHI $50k-$100k

DEMOGRAPHIC (TRANSPORT FOUNDRY)

1967

9330

9330, 2038, 2035

Persons 18+ yrs HHI <$50k

DEMOGRAPHIC (TRANSPORT FOUNDRY)

1963

9330

9330, 2038, 2035

Persons 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2033

9330

9330, 2038, 2035

Persons 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2015

9330

9330, 2038, 2035

Persons 21+ yrs (INCLUDES group quarters population)

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2036

9330

9330, 2038, 2035, 2036

Persons 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2016

9330

9330, 2038, 2035, 2036

Persons 5+ yrs (INCLUDES group quarters population)

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2038

9330

9330, 2038

Persons 5-17  yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8009

9330

9330, 2038

Persons 55+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2017

9330

9330, 2038, 2035, 2036

White Females 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9188

9330

9330

White Females 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7237

9330

9330, 2038, 2035

White Males 

DEMOGRAPHIC (TRANSPORT FOUNDRY)

9189

9330

9330

White Males 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7238

9330

9330, 2038, 2035

White Persons

DEMOGRAPHIC (TRANSPORT FOUNDRY)

2045

9330

9330

White Persons 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7236

9330

9330, 2038, 2035

Workers 18+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8621

9330

9330, 2038, 2035

Workers 18-34 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8195

9330

9330, 2038, 2035

Workers 18-49 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7577

9330

9330, 2038, 2035

Workers 21+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

8453

9330

9330, 2038, 2035, 2036

Workers 25-54 yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7051

9330

9330, 2038, 2035, 2036

Workers 55+ yrs

DEMOGRAPHIC (TRANSPORT FOUNDRY)

7919

9330

9330, 2038, 2035, 2036

 

Table 2: Extended Demographic & Consumer Profile Segments for 2023 & 2024 Forecasts

AUDIENCE SEGMENT DESCRIPTION

AUDIENCE SEGMENT TYPE

AUDIENCE SEGMENT ID

DEFAULT BASE SEGMENT

AVAILABLE BASE SEGMENTS

Lifestyle characteristics Small business owner

Consumer Profiles

4564

9330

9330

Any beer drank past 30 days Any beer (excluding non-alcoholic) past 30 days

Consumer Profiles

2160

9330

9330

Casinos visited past 12 months Yes

Consumer Profiles

4985

9330

9330

Lifestyle characteristics Current or former military service

Consumer Profiles

4556

9330

9330

Registered to vote in district of residence Yes

Consumer Profiles

1892

9330

9330

Type of health insurance Medicaid/public assistance/welfare

Consumer Profiles

2974

9330

9330

Professional services used by household past 12 months Personal inj attorney

Consumer Profiles

10213

9330

9330

Lifestyle characteristics Caregiver of aging parent or relative

Consumer Profiles

4555

9330

9330

Political party affiliation Independent, but feel closer to Republican

Consumer Profiles

1888

9330

9330

Lifestyle changes/events personally plan to do next 12 mths Look for new job

Consumer Profiles

4552

9330

9330

Tobacco/other related products used past 30 days Marijuana/cannabis

Consumer Profiles

10467

9330

9330

Microbrew/craft beer drank past 30 days Any microbrew/craft beer

Consumer Profiles

2221

9330

9330

Political party affiliation Independent, but feel closer to Democrat

Consumer Profiles

1887

9330

9330

Company purchasing decisions participated in past 12 mo Information tech.

Consumer Profiles

10103

9330

9330

How often usually smoke cigarettes Every day

Consumer Profiles

2882

9330

9330

Items/services household plans to buy in next 12 months Mattress

Consumer Profiles

10683

9330

9330

Financial services household has/use Home mortgage

Consumer Profiles

10125

9330

9330

Items/services household plans to buy in next 12 months Furniture

Consumer Profiles

10678

9330

9330

Any restaurant used past 30 days Any quick service restaurant past 30 days

Consumer Profiles

1241

9330

9330

Lifestyle changes/events personally plan to do next 12 mths Buy house, condo

Consumer Profiles

4550

9330

9330

Tobacco/other nicotine products used past 30 days Electronic cigarette

Consumer Profiles

2971

9330

9330

Auto insurance - plan to switch provider next 12 mths Yes

Consumer Profiles

9393

9330

9330

Activities past 12 months Adult continuing education

Consumer Profiles

4325

9330

9330

No. domestic air round trips past 12 mo (primarily personal) Any

Consumer Profiles

12021

9330

9330

No. trips outside cont. U.S. past 12 mo (primarily vacation) 1 trip

Consumer Profiles

12026

9330

9330

No. domestic air round trips past 12 mo (primarily business) Any

Consumer Profiles

5023

9330

9330

Ways used Internet/apps in past 30 days on any device Sports scores/updates

Consumer Profiles

1704

9330

9330

Types of vacations plan to take next 12 months Family vacation

Consumer Profiles

12046

9330

9330

Tobacco/other nicotine products used past 30 days Other tobacco/nicotine pds

Consumer Profiles

10466

9330

9330

No. of times bought lottery tckt past 30 day (Any bought) Any lottery ticket

Consumer Profiles

4646

9330

9330

Lifestyle characteristics Belong to health/fitness club or gym

Consumer Profiles

4554

9330

9330

Medical services household received past 3 years Urgent care facility

Consumer Profiles

10426

9330

9330

Wine (types) drink most often Prosecco

Consumer Profiles

2335

9330

9330

Items bought past 12 months Skin care items

Consumer Profiles

11209

9330

9330

Tobacco/other nicotine products used past 30 days Cigarette

Consumer Profiles

2970

9330

9330

Events attended/places visited past 12 months Country music concert

Consumer Profiles

4527

9330

9330

Pets deserve to be pampered- Agree

Consumer Profiles

996

9330

9330

Currently enrolled/attending classes at a college/university Yes

Consumer Profiles

11344

9330

9330

Types of alcoholic beverages drink Wine

Consumer Profiles

2240

9330

9330

Types of vacations plan to take next 12 months Gambling/casino trip

Consumer Profiles

12047

9330

9330

Lifestyle change/event personally plan to do next 12 mo Move/change address

Consumer Profiles

4544

9330

9330

Types of vacations plan to take next 12 months Mountain vacation

Consumer Profiles

12049

9330

9330

No. of times tried to quit smoking past 12 months 10 or more times

Consumer Profiles

2909

9330

9330

Make Any Home Improvement- 1yr

Consumer Profiles

3780

9330

9330

Events attended past 12 months (net) United Soccer League

Consumer Profiles

11365

9330

9330

Items/services household plans to buy in next 12 months Home security system

Consumer Profiles

10681

9330

9330

Hotel/motels past 12 months Any hotel/motel

Consumer Profiles

4990

9330

9330

Current level of interest in eSports (pro video gaming) Very

Consumer Profiles

11323

9330

9330

Domestic light beer drank past 30 days Bud Light

Consumer Profiles

2162

9330

9330

Types of restaurants used past 30 days Any Italian restaurant

Consumer Profiles

1473

9330

9330

Events attended/places visited past 12 months Live theater

Consumer Profiles

4532

9330

9330

Ways used Internet/apps in past 30 days: Job/employment search

Consumer Profiles

11614

9330

9330

Home Remodeling- Any- 1yr

Consumer Profiles

3764

9330

9330

No. of times attended movie at a theater past 30 days 2 times

Consumer Profiles

4642

9330

9330

Events attended/places visited past 12 months Any professional sports event

Consumer Profiles

4522

9330

9330

I Attend Religious Services Regularly- Agree

Consumer Profiles

738

9330

9330

Non-Hispanic Persons 0+ yrs

Demographic Segments

2030

9330

9330

Non-Hispanic Females 0+ yrs

Demographic Segments

9159

9330

9330

Non-Hispanic Males 0+ yrs

Demographic Segments

9160

9330

9330

Other Race Persons 0+ yrs

Demographic Segments

2040

9330

9330

Other Race Females 0+ yrs

Demographic Segments

9110

9330

9330

Other Race Males 0+ yrs

Demographic Segments

9111

9330

9330

Other and Mixed Race Persons 0+ yrs

Demographic Segments

2041

9330

9330

Other and Mixed Race Females 0+ yrs

Demographic Segments

9169

9330

9330

Other and Mixed Race Males 0+ yrs

Demographic Segments

9170

9330

9330

Hispanic Persons 5-17 yrs

Demographic Segments

8168

9330

2038, 9330

Female Workers 18-34 yrs

Demographic Segments

8196

9330

2035, 2038, 9330

Male Workers 18-34 yrs

Demographic Segments

8197

9330

2035, 2038, 9330

Hispanic Persons 18-34 yrs

Demographic Segments

2021

9330

2035, 2038, 9330

Female Workers 18-49 yrs

Demographic Segments

7578

9330

2035, 2038, 9330

Male Workers 18-49 yrs

Demographic Segments

7579

9330

2035, 2038, 9330

Hispanic Persons 18-49 yrs

Demographic Segments

2022

9330

2035, 2038, 9330

Persons 18-49 yrs HHI $25k+

Demographic Segments

8663

9330

2035, 2038, 9330

Females 18-49 yrs HHI $25k+

Demographic Segments

8664

9330

2035, 2038, 9330

Males 18-49 yrs HHI $25k+

Demographic Segments

8665

9330

2035, 2038, 9330

Persons 18-49 yrs HHI $50k+

Demographic Segments

8163

9330

2035, 2038, 9330

Females 18-49 yrs HHI $50k+

Demographic Segments

9237

9330

2035, 2038, 9330

Males 18-49 yrs HHI $50k+

Demographic Segments

8164

9330

2035, 2038, 9330

Persons 18-49 yrs HHI $100k+

Demographic Segments

9005

9330

2035, 2038, 9330

Females 18-49 yrs HHI $100k+

Demographic Segments

9006

9330

2035, 2038, 9330

Males 18-49 yrs HHI $100k+

Demographic Segments

9007

9330

2035, 2038, 9330

Persons 18-49 yrs HHI $150k+

Demographic Segments

6823

9330

2035, 2038, 9330

Females 18-49 yrs HHI $150k+

Demographic Segments

6824

9330

2035, 2038, 9330

Males 18-49 yrs HHI $150k+

Demographic Segments

6825

9330

2035, 2038, 9330

Persons 18+ yrs

Demographic Segments

2035

9330

2035, 2038, 9330

Female Workers 18+ yrs

Demographic Segments

8622

9330

2035, 2038, 9330

Male Workers 18+ yrs

Demographic Segments

8623

9330

2035, 2038, 9330

Non-Hispanic Persons 18+ yrs

Demographic Segments

7090

9330

2035, 2038, 9330

Non-Hispanic Females 18+ yrs

Demographic Segments

7091

9330

2035, 2038, 9330

Non-Hispanic Males 18+ yrs

Demographic Segments

7092

9330

2035, 2038, 9330

Hispanic Persons 18+ yrs

Demographic Segments

8018

9330

2035, 2038, 9330

Other and Mixed Race Persons 18+ yrs

Demographic Segments

8911

9330

2035, 2038, 9330

Other and Mixed Race Females 18+ yrs

Demographic Segments

8912

9330

2035, 2038, 9330

Other and Mixed Race Males 18+ yrs

Demographic Segments

8913

9330

2035, 2038, 9330

Persons 18+ yrs HHI <$25k

Demographic Segments

1962

9330

2035, 2038, 9330

Females 18+ yrs HHI <$25k

Demographic Segments

7287

9330

2035, 2038, 9330

Males 18+ yrs HHI <$25k

Demographic Segments

7288

9330

2035, 2038, 9330

Hispanic Persons 18+ yrs HHI <$25k

Demographic Segments

6969

9330

2035, 2038, 9330

Hispanic Females 18+ yrs HHI <$25k

Demographic Segments

6970

9330

2035, 2038, 9330

Hispanic Males 18+ yrs HHI <$25k

Demographic Segments

6971

9330

2035, 2038, 9330

Black Persons 18+ yrs HHI <$25k

Demographic Segments

8978

9330

2035, 2038, 9330

Black Females 18+ yrs HHI <$25k

Demographic Segments

8979

9330

2035, 2038, 9330

Black Males 18+ yrs HHI <$25k

Demographic Segments

8980

9330

2035, 2038, 9330

Persons 18+ yrs HHI $25k+

Demographic Segments

7228

9330

2035, 2038, 9330

Females 18+ yrs HHI $25k+

Demographic Segments

9123

9330

2035, 2038, 9330

Males 18+ yrs HHI $25k+

Demographic Segments

7229

9330

2035, 2038, 9330

Hispanic Persons 18+ yrs HHI $25k+

Demographic Segments

9260

9330

2035, 2038, 9330

Hispanic Females 18+ yrs HHI $25k+

Demographic Segments

9261

9330

2035, 2038, 9330

Hispanic Males 18+ yrs HHI $25k+

Demographic Segments

8425

9330

2035, 2038, 9330

Black Persons 18+ yrs HHI $25k+

Demographic Segments

6771

9330

2035, 2038, 9330

Black Females 18+ yrs HHI $25k+

Demographic Segments

6772

9330

2035, 2038, 9330

Black Males 18+ yrs HHI $25k+

Demographic Segments

6773

9330

2035, 2038, 9330

Persons 18+ yrs HHI $50k+

Demographic Segments

7223

9330

2035, 2038, 9330

Females 18+ yrs HHI $50k+

Demographic Segments

9122

9330

2035, 2038, 9330

Males 18+ yrs HHI $50k+

Demographic Segments

7224

9330

2035, 2038, 9330

Hispanic Persons 18+ yrs HHI $50k+

Demographic Segments

8216

9330

2035, 2038, 9330

Hispanic Females 18+ yrs HHI $50k+

Demographic Segments

8217

9330

2035, 2038, 9330

Hispanic Males 18+ yrs HHI $50k+

Demographic Segments

8218

9330

2035, 2038, 9330

Black Persons 18+ yrs HHI $50k+

Demographic Segments

6819

9330

2035, 2038, 9330

Black Females 18+ yrs HHI $50k+

Demographic Segments

9070

9330

2035, 2038, 9330

Black Males 18+ yrs HHI $50k+

Demographic Segments

9071

9330

2035, 2038, 9330

Hispanic Persons 18+ yrs HHI $150k+

Demographic Segments

9108

9330

2035, 2038, 9330

Hispanic Females 18+ yrs HHI $150k+

Demographic Segments

7114

9330

2035, 2038, 9330

Hispanic Males 18+ yrs HHI $150k+

Demographic Segments

7115

9330

2035, 2038, 9330

Black Persons 18+ yrs HHI $150k+

Demographic Segments

8416

9330

2035, 2038, 9330

Black Females 18+ yrs HHI $150k+

Demographic Segments

8417

9330

2035, 2038, 9330

Black Males 18+ yrs HHI $150k+

Demographic Segments

8418

9330

2035, 2038, 9330

Persons 21+ yrs

Demographic Segments

2036

9330

2035, 2038, 9330

Female Workers 21+ yrs

Demographic Segments

8454

9330

2035, 2036, 2038, 9330

Male Workers 21+ yrs

Demographic Segments

8455

9330

2035, 2036, 2038, 9330

Hispanic Persons 21+ yrs

Demographic Segments

6921

9330

2035, 2036, 2038, 9330

Female Workers 25-54 yrs

Demographic Segments

7052

9330

2035, 2036, 2038, 9330

Male Workers 25-54 yrs

Demographic Segments

7053

9330

2035, 2036, 2038, 9330

Hispanic Persons 25-54 yrs

Demographic Segments

2023

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $25k+

Demographic Segments

6679

9330

2035, 2036, 2038, 9330

Females 25-54 yrs HHI $25k+

Demographic Segments

9042

9330

2035, 2036, 2038, 9330

Males 25-54 yrs HHI $25k+

Demographic Segments

6680

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $50k+

Demographic Segments

7521

9330

2035, 2036, 2038, 9330

Females 25-54 yrs HHI $50k+

Demographic Segments

9172

9330

2035, 2036, 2038, 9330

Males 25-54 yrs HHI $50k+

Demographic Segments

7522

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $100k+

Demographic Segments

9282

9330

2035, 2036, 2038, 9330

Females 25-54 yrs HHI $100k+

Demographic Segments

8574

9330

2035, 2036, 2038, 9330

Males 25-54 yrs HHI $100k+

Demographic Segments

8575

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $150k+

Demographic Segments

7526

9330

2035, 2036, 2038, 9330

Females 25-54 yrs HHI $150k+

Demographic Segments

7527

9330

2035, 2036, 2038, 9330

Males 25-54 yrs HHI $150k+

Demographic Segments

7528

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $200k+

Demographic Segments

7650

9330

2035, 2036, 2038, 9330

Females 25-54 yrs HHI $200k+

Demographic Segments

7651

9330

2035, 2036, 2038, 9330

Males 25-54 yrs HHI $200k+

Demographic Segments

7652

9330

2035, 2036, 2038, 9330

Female Workers 55+ yrs

Demographic Segments

7920

9330

2035, 2036, 2038, 9330

Male Workers 55+ yrs

Demographic Segments

7921

9330

2035, 2036, 2038, 9330

Hispanic Persons 55+ yrs

Demographic Segments

2024

9330

2035, 2036, 2038, 9330

Persons 5-9 yrs

Demographic Segments

7412

9330

2038, 9330

Persons 5-14 yrs

Demographic Segments

8731

9330

2038, 9330

Persons 10-14 yrs

Demographic Segments

6915

9330

2038, 9330

Persons 10-17 yrs

Demographic Segments

7199

9330

2038, 9330

Persons 15-17 yrs

Demographic Segments

6696

9330

2038, 9330

Persons 18-20 yrs

Demographic Segments

6873

9330

2035, 2038, 9330

Persons 18-24 yrs

Demographic Segments

8160

9330

2035, 2038, 9330

Persons 18-29 yrs

Demographic Segments

8335

9330

2035, 2038, 9330

Persons 18-39 yrs

Demographic Segments

2014

9330

2035, 2038, 9330

Persons 18-44 yrs

Demographic Segments

8359

9330

2035, 2038, 9330

Persons 18-54 yrs

Demographic Segments

7583

9330

2035, 2038, 9330

Persons 18-64 yrs

Demographic Segments

8183

9330

2035, 2038, 9330

Persons 21-24 yrs

Demographic Segments

6918

9330

2035, 2036, 2038, 9330

Persons 21-29 yrs

Demographic Segments

7078

9330

2035, 2036, 2038, 9330

Persons 21-34 yrs

Demographic Segments

7501

9330

2035, 2036, 2038, 9330

Persons 21-39 yrs

Demographic Segments

8377

9330

2035, 2036, 2038, 9330

Persons 21-44 yrs

Demographic Segments

8684

9330

2035, 2036, 2038, 9330

Persons 21-49 yrs

Demographic Segments

6687

9330

2035, 2036, 2038, 9330

Persons 21-54 yrs

Demographic Segments

7647

9330

2035, 2036, 2038, 9330

Persons 21-64 yrs

Demographic Segments

6981

9330

2035, 2036, 2038, 9330

Persons 25-29 yrs

Demographic Segments

8122

9330

2035, 2036, 2038, 9330

Persons 25-34 yrs

Demographic Segments

7457

9330

2035, 2036, 2038, 9330

Persons 25-39 yrs

Demographic Segments

7382

9330

2035, 2036, 2038, 9330

Persons 25-44 yrs

Demographic Segments

7799

9330

2035, 2036, 2038, 9330

Persons 25-49 yrs

Demographic Segments

7871

9330

2035, 2036, 2038, 9330

Persons 25-64 yrs

Demographic Segments

7892

9330

2035, 2036, 2038, 9330

Persons 25+ yrs

Demographic Segments

8797

9330

2035, 2036, 2038, 9330

Persons 30-34 yrs

Demographic Segments

8836

9330

2035, 2036, 2038, 9330

Persons 30-39 yrs

Demographic Segments

8990

9330

2035, 2036, 2038, 9330

Persons 30-44 yrs

Demographic Segments

6951

9330

2035, 2036, 2038, 9330

Persons 30-49 yrs

Demographic Segments

8642

9330

2035, 2036, 2038, 9330

Persons 30-54 yrs

Demographic Segments

7808

9330

2035, 2036, 2038, 9330

Persons 30-64 yrs

Demographic Segments

7793

9330

2035, 2036, 2038, 9330

Persons 30+ yrs

Demographic Segments

8068

9330

2035, 2036, 2038, 9330

Persons 35-39 yrs

Demographic Segments

8553

9330

2035, 2036, 2038, 9330

Persons 35-44 yrs

Demographic Segments

8657

9330

2035, 2036, 2038, 9330

Persons 35-49 yrs

Demographic Segments

7033

9330

2035, 2036, 2038, 9330

Persons 35-54 yrs

Demographic Segments

7394

9330

2035, 2036, 2038, 9330

Persons 35-64 yrs

Demographic Segments

6948

9330

2035, 2036, 2038, 9330

Persons 35+ yrs

Demographic Segments

9011

9330

2035, 2036, 2038, 9330

Persons 40-44 yrs

Demographic Segments

8776

9330

2035, 2036, 2038, 9330

Persons 40-49 yrs

Demographic Segments

7653

9330

2035, 2036, 2038, 9330

Persons 40-54 yrs

Demographic Segments

8869

9330

2035, 2036, 2038, 9330

Persons 40-64 yrs

Demographic Segments

8675

9330

2035, 2036, 2038, 9330

Persons 40+ yrs

Demographic Segments

7253

9330

2035, 2036, 2038, 9330

Persons 45-49 yrs

Demographic Segments

6846

9330

2035, 2036, 2038, 9330

Persons 45-54 yrs

Demographic Segments

8902

9330

2035, 2036, 2038, 9330

Persons 45-64 yrs

Demographic Segments

7403

9330

2035, 2036, 2038, 9330

Persons 45+ yrs

Demographic Segments

6780

9330

2035, 2036, 2038, 9330

Persons 50-54 yrs

Demographic Segments

7973

9330

2035, 2036, 2038, 9330

Persons 50-64 yrs

Demographic Segments

8098

9330

2035, 2036, 2038, 9330

Persons 50+ yrs

Demographic Segments

7856

9330

2035, 2036, 2038, 9330

Persons 55-59 yrs

Demographic Segments

7982

9330

2035, 2036, 2038, 9330

Persons 55-64 yrs

Demographic Segments

8857

9330

2035, 2036, 2038, 9330

Persons 60-64 yrs

Demographic Segments

7772

9330

2035, 2036, 2038, 9330

Persons 65-69 yrs

Demographic Segments

8884

9330

2035, 2036, 2038, 9330

Persons 65+ yrs

Demographic Segments

7644

9330

2035, 2036, 2038, 9330

Persons 70-74 yrs

Demographic Segments

8905

9330

2035, 2036, 2038, 9330

Persons 75-79 yrs

Demographic Segments

6604

9330

2035, 2036, 2038, 9330

Persons 80-84 yrs

Demographic Segments

8006

9330

2035, 2036, 2038, 9330

Persons 85+ yrs

Demographic Segments

6756

9330

2035, 2036, 2038, 9330

 

Table 3: Extended Demographic & Consumer Profile Segments for 2023 & 2024 Forecasts

AUDIENCE SEGMENT DESCRIPTION

AUDIENCE SEGMENT TYPE

AUDIENCE SEGMENT ID

DEFAULT BASE SEGMENT

AVAILABLE BASE SEGMENTS

Asian Persons 18-20 yrs

Demographic Segment

8338

9330

2035, 2038, 9330

Asian Persons 18-64 yrs

Demographic Segment

8471

9330

2035, 2038, 9330

Asian Persons 21-34 yrs

Demographic Segment

7632

9330

2035, 2036, 2038, 9330

Asian Persons 25-29 yrs

Demographic Segment

8317

9330

2035, 2036, 2038, 9330

Asian Persons 25-49 yrs

Demographic Segment

8845

9330

2035, 2036, 2038, 9330

Asian Persons 55-59 yrs

Demographic Segment

6566

9330

2035, 2036, 2038, 9330

Asian Persons 65+ yrs

Demographic Segment

8380

9330

2035, 2036, 2038, 9330

Black Females 18+ yrs HHI $75k+

Demographic Segment

6594

9330

2035, 2038, 9330

Black Females 18-29 yrs

Demographic Segment

8345

9330

2035, 2038, 9330

Black Females 18-44 yrs

Demographic Segment

8942

9330

2035, 2038, 9330

Black Females 21-39 yrs

Demographic Segment

6934

9330

2035, 2036, 2038, 9330

Black Females 25-44 yrs

Demographic Segment

7728

9330

2035, 2036, 2038, 9330

Black Females 25-49 yrs

Demographic Segment

7914

9330

2035, 2036, 2038, 9330

Black Females 50-64 yrs

Demographic Segment

8291

9330

2035, 2036, 2038, 9330

Black Males 18+ yrs HHI $75k+

Demographic Segment

9041

9330

2035, 2038, 9330

Black Males 40+ yrs

Demographic Segment

7387

9330

2035, 2036, 2038, 9330

Black Persons 10-17 yrs

Demographic Segment

8842

9330

2038, 9330

Black Persons 18+ yrs HHI $25k-$50K

Demographic Segment

6879

9330

2035, 2038, 9330

Black Persons 18+ yrs HHI $50k-$75K

Demographic Segment

7769

9330

2035, 2038, 9330

Black Persons 18+ yrs HHI $75k+

Demographic Segment

6593

9330

2035, 2038, 9330

Black Persons 18-24 yrs

Demographic Segment

7707

9330

2035, 2038, 9330

Black Persons 18-39 yrs

Demographic Segment

6637

9330

2035, 2038, 9330

Black Persons 18-44 yrs

Demographic Segment

8941

9330

2035, 2038, 9330

Black Persons 18-54 yrs

Demographic Segment

7340

9330

2035, 2038, 9330

Black Persons 18-64 yrs

Demographic Segment

8213

9330

2035, 2038, 9330

Black Persons 21-49 yrs

Demographic Segment

8435

9330

2035, 2036, 2038, 9330

Black Persons 25+ yrs

Demographic Segment

8651

9330

2035, 2036, 2038, 9330

Black Persons 25-49 yrs

Demographic Segment

7913

9330

2035, 2036, 2038, 9330

Black Persons 30+ yrs

Demographic Segment

7946

9330

2035, 2036, 2038, 9330

Black Persons 35+ yrs

Demographic Segment

9186

9330

2035, 2036, 2038, 9330

Black Persons 35-54 yrs

Demographic Segment

7763

9330

2035, 2036, 2038, 9330

Black Persons 45+ yrs

Demographic Segment

7301

9330

2035, 2036, 2038, 9330

Female Workers 21-54 yrs

Demographic Segment

8930

9330

2035, 2036, 2038, 9330

Females 18+ yrs HHI $75k+

Demographic Segment

8223

9330

2035, 2038, 9330

Females 18-24 yrs

Demographic Segment

8161

9330

2035, 2038, 9330

Females 18-29 yrs

Demographic Segment

8336

9330

2035, 2038, 9330

Females 18-34 yrs HHI <$50k

Demographic Segment

7055

9330

2035, 2038, 9330

Females 18-39 yrs

Demographic Segment

8703

9330

2035, 2038, 9330

Females 18-44 yrs

Demographic Segment

8360

9330

2035, 2038, 9330

Females 18-49 yrs HHI $75k+

Demographic Segment

8399

9330

2035, 2038, 9330

Females 18-49 yrs HHI <$25k

Demographic Segment

7308

9330

2035, 2038, 9330

Females 18-49 yrs HHI <$50k

Demographic Segment

7693

9330

2035, 2038, 9330

Females 18-49 yrs HHI <$75k

Demographic Segment

7959

9330

2035, 2038, 9330

Females 18-54 yrs

Demographic Segment

7584

9330

2035, 2038, 9330

Females 18-64 yrs

Demographic Segment

8184

9330

2035, 2038, 9330

Females 21-34 yrs

Demographic Segment

7502

9330

2035, 2036, 2038, 9330

Females 21-39 yrs

Demographic Segment

8378

9330

2035, 2036, 2038, 9330

Females 21-44 yrs

Demographic Segment

8685

9330

9330

Females 21-44 yrs HHI $100k-$150k

Demographic Segment

8945

9330

2035, 2036, 2038, 9330

Females 21-49 yrs

Demographic Segment

6688

9330

2035, 2036, 2038, 9330

Females 21-54 yrs

Demographic Segment

7648

9330

2035, 2036, 2038, 9330

Females 25+ yrs

Demographic Segment

8798

9330

2035, 2036, 2038, 9330

Females 25-29 yrs HHI $150k+

Demographic Segment

6984

9330

2035, 2036, 2038, 9330

Females 25-34 yrs

Demographic Segment

7458

9330

2035, 2036, 2038, 9330

Females 25-39 yrs

Demographic Segment

7383

9330

2035, 2036, 2038, 9330

Females 25-44 yrs

Demographic Segment

7800

9330

2035, 2036, 2038, 9330

Females 25-49 yrs

Demographic Segment

7872

9330

2035, 2036, 2038, 9330

Females 25-49 yrs HHI $100k+

Demographic Segment

8234

9330

2035, 2036, 2038, 9330

Females 25-49 yrs HHI $75k+

Demographic Segment

7878

9330

2035, 2036, 2038, 9330

Females 25-54 yrs HHI $75k+

Demographic Segment

8852

9330

2035, 2036, 2038, 9330

Females 25-64 yrs

Demographic Segment

7893

9330

2035, 2036, 2038, 9330

Females 30+ yrs

Demographic Segment

8069

9330

2035, 2036, 2038, 9330

Females 30-54 yrs

Demographic Segment

7809

9330

2035, 2036, 2038, 9330

Females 30-64 yrs

Demographic Segment

7794

9330

2035, 2036, 2038, 9330

Females 35+ yrs

Demographic Segment

9012

9330

2035, 2036, 2038, 9330

Females 35+ yrs HHI $100k+

Demographic Segment

7851

9330

2035, 2036, 2038, 9330

Females 35+ yrs HHI $150k+

Demographic Segment

7046

9330

2035, 2036, 2038, 9330

Females 35+ yrs HHI $75k+

Demographic Segment

7144

9330

2035, 2036, 2038, 9330

Females 35-44 yrs

Demographic Segment

8658

9330

2035, 2036, 2038, 9330

Females 35-49 yrs HHI $75-200k

Demographic Segment

8270

9330

2035, 2036, 2038, 9330

Females 35-54 yrs

Demographic Segment

7395

9330

2035, 2036, 2038, 9330

Females 35-64 yrs

Demographic Segment

6949

9330

2035, 2036, 2038, 9330

Females 35-64 yrs HHI $75k+

Demographic Segment

8951

9330

2035, 2036, 2038, 9330

Females 40-44 yrs

Demographic Segment

8777

9330

2035, 2036, 2038, 9330

Females 40-64 yrs

Demographic Segment

8676

9330

2035, 2036, 2038, 9330

Females 45+ yrs

Demographic Segment

6781

9330

2035, 2036, 2038, 9330

Females 50-64 yrs HHI $100k-$150k

Demographic Segment

9302

9330

2035, 2036, 2038, 9330

Females 50-64 yrs HHI $50k-$100k

Demographic Segment

9125

9330

2035, 2036, 2038, 9330

Hispanic Females 18+ yrs HHI $75k+

Demographic Segment

7239

9330

2035, 2038, 9330

Hispanic Females 18-24 yrs

Demographic Segment

8342

9330

2035, 2038, 9330

Hispanic Females 18-29 yrs

Demographic Segment

8004

9330

2035, 2038, 9330

Hispanic Females 18-44 yrs

Demographic Segment

6821

9330

2035, 2038, 9330

Hispanic Females 18-54 yrs

Demographic Segment

8577

9330

2035, 2038, 9330

Hispanic Females 25-44 yrs

Demographic Segment

7620

9330

2035, 2036, 2038, 9330

Hispanic Females 25-49 yrs

Demographic Segment

7290

9330

2035, 2036, 2038, 9330

Hispanic Females 35+ yrs

Demographic Segment

6805

9330

2035, 2036, 2038, 9330

Hispanic Females 40-64 yrs

Demographic Segment

8457

9330

2035, 2036, 2038, 9330

Hispanic Males 18+ yrs HHI $75k+

Demographic Segment

7240

9330

2035, 2038, 9330

Hispanic Males 18-54 yrs

Demographic Segment

8578

9330

2035, 2038, 9330

Hispanic Males 21-34 yrs

Demographic Segment

8808

9330

2035, 2036, 2038, 9330

Hispanic Males 25-44 yrs

Demographic Segment

7621

9330

2035, 2036, 2038, 9330

Hispanic Persons 10-17 yrs

Demographic Segment

8491

9330

2038, 9330

Hispanic Persons 18+ yrs HHI $25k-$50k

Demographic Segment

8755

9330

2035, 2038, 9330

Hispanic Persons 18+ yrs HHI $50k-$75k

Demographic Segment

6927

9330

2035, 2038, 9330

Hispanic Persons 18+ yrs HHI $75k+

Demographic Segment

9127

9330

2035, 2038, 9330

Hispanic Persons 18-39 yrs

Demographic Segment

8794

9330

2035, 2038, 9330

Hispanic Persons 18-44 yrs

Demographic Segment

6820

9330

2035, 2038, 9330

Hispanic Persons 18-54 yrs

Demographic Segment

8576

9330

2035, 2038, 9330

Hispanic Persons 18-64 yrs

Demographic Segment

8347

9330

2035, 2038, 9330

Hispanic Persons 21-34 yrs

Demographic Segment

8806

9330

2035, 2036, 2038, 9330

Hispanic Persons 21-44 yrs

Demographic Segment

6978

9330

2035, 2036, 2038, 9330

Hispanic Persons 21-49 yrs

Demographic Segment

8494

9330

2035, 2036, 2038, 9330

Hispanic Persons 21-64 yrs

Demographic Segment

7274

9330

2035, 2036, 2038, 9330

Hispanic Persons 25+ yrs

Demographic Segment

7093

9330

2035, 2036, 2038, 9330

Hispanic Persons 25-34 yrs

Demographic Segment

7817

9330

2035, 2036, 2038, 9330

Hispanic Persons 25-39 yrs

Demographic Segment

6876

9330

2035, 2036, 2038, 9330

Hispanic Persons 25-44 yrs

Demographic Segment

7619

9330

2035, 2036, 2038, 9330

Hispanic Persons 25-49 yrs

Demographic Segment

7289

9330

2035, 2036, 2038, 9330

Hispanic Persons 25-64 yrs

Demographic Segment

8938

9330

2035, 2036, 2038, 9330

Hispanic Persons 35+ yrs

Demographic Segment

6804

9330

2035, 2036, 2038, 9330

Hispanic Persons 55-64 yrs

Demographic Segment

7108

9330

2035, 2036, 2038, 9330

Hispanic Persons 65+ yrs

Demographic Segment

6972

9330

2035, 2036, 2038, 9330

Male Workers 55-64 yrs

Demographic Segment

8394

9330

2035, 2036, 2038, 9330

Males 18+ yrs HHI $75k+

Demographic Segment

8224

9330

2035, 2038, 9330

Males 18-24 yrs

Demographic Segment

8162

9330

2035, 2038, 9330

Males 18-34 yrs HHI $25k-$50k

Demographic Segment

9101

9330

2035, 2038, 9330

Males 18-44 yrs

Demographic Segment

8361

9330

2035, 2038, 9330

Males 18-49 yrs HHI $75k+

Demographic Segment

8400

9330

2035, 2038, 9330

Males 18-54 yrs

Demographic Segment

7585

9330

2035, 2038, 9330

Males 21-24 yrs

Demographic Segment

6920

9330

2035, 2036, 2038, 9330

Males 21-34 yrs

Demographic Segment

7503

9330

2035, 2036, 2038, 9330

Males 21-39 yrs

Demographic Segment

8379

9330

2035, 2036, 2038, 9330

Males 21-44 yrs

Demographic Segment

8686

9330

2035, 2036, 2038, 9330

Males 21-49 yrs HHI $25k-$50k

Demographic Segment

6675

9330

2035, 2036, 2038, 9330

Males 21-54 yrs

Demographic Segment

7649

9330

2035, 2036, 2038, 9330

Males 25+ yrs

Demographic Segment

8799

9330

2035, 2036, 2038, 9330

Males 25-34 yrs

Demographic Segment

7459

9330

2035, 2036, 2038, 9330

Males 25-44 yrs

Demographic Segment

7801

9330

2035, 2036, 2038, 9330

Males 25-49 yrs

Demographic Segment

7873

9330

2035, 2036, 2038, 9330

Males 25-49 yrs HHI $100k+

Demographic Segment

8235

9330

2035, 2036, 2038, 9330

Males 25-54 yrs HHI $75k+

Demographic Segment

8853

9330

2035, 2036, 2038, 9330

Males 25-64 yrs

Demographic Segment

7894

9330

2035, 2036, 2038, 9330

Males 30-64 yrs

Demographic Segment

7795

9330

2035, 2036, 2038, 9330

Males 35+ yrs

Demographic Segment

9013

9330

2035, 2036, 2038, 9330

Males 35+ yrs HHI $150k+

Demographic Segment

7047

9330

2035, 2036, 2038, 9330

Males 35-44 yrs

Demographic Segment

8659

9330

2035, 2036, 2038, 9330

Males 35-49 yrs

Demographic Segment

7035

9330

2035, 2036, 2038, 9330

Males 35-54 yrs

Demographic Segment

7396

9330

2035, 2036, 2038, 9330

Males 35-64 yrs

Demographic Segment

6950

9330

2035, 2036, 2038, 9330

Males 35-64 yrs HHI <$75k

Demographic Segment

6926

9330

2035, 2036, 2038, 9330

Males 45+ yrs

Demographic Segment

6782

9330

2035, 2036, 2038, 9330

Males 45-54 yrs

Demographic Segment

8904

9330

2035, 2036, 2038, 9330

Males 45-64 yrs

Demographic Segment

7405

9330

2035, 2036, 2038, 9330

Males 50+ yrs

Demographic Segment

7858

9330

2035, 2036, 2038, 9330

Persons 10-17 yrs HHI $25k-$50k

Demographic Segment

6855

9330

2038, 9330

Persons 10-17 yrs HHI <$25k

Demographic Segment

8296

9330

2038, 9330

Persons 18+ yrs HHI $100k-$150k

Demographic Segment

9049

9330

2035, 2038, 9330

Persons 18+ yrs HHI $150K-$200K

Demographic Segment

8812

9330

2035, 2038, 9330

Persons 18+ yrs HHI $150k+

Demographic Segment

1965

9330

2035, 2038, 9330

Persons 18+ yrs HHI $25k-$100k

Demographic Segment

9162

9330

2035, 2038, 9330

Persons 18+ yrs HHI $25k-$150k

Demographic Segment

9257

9330

2035, 2038, 9330

Persons 18+ yrs HHI $25k-$50k

Demographic Segment

7698

9330

2035, 2038, 9330

Persons 18+ yrs HHI $25k-$75k

Demographic Segment

9082

9330

2035, 2038, 9330

Persons 18+ yrs HHI $50k-$75k

Demographic Segment

9134

9330

2035, 2038, 9330

Persons 18+ yrs HHI $75k-$100k

Demographic Segment

9112

9330

2035, 2038, 9330

Persons 18+ yrs HHI $75k-$150k

Demographic Segment

9165

9330

2035, 2038, 9330

Persons 18+ yrs HHI $75k+

Demographic Segment

1969

9330

2035, 2038, 9330

Persons 18+ yrs HHI <$75k

Demographic Segment

7736

9330

2035, 2038, 9330

Persons 18-34 yrs HHI $150k+

Demographic Segment

7430

9330

2035, 2038, 9330

Persons 18-34 yrs HHI $75k+

Demographic Segment

7116

9330

2035, 2038, 9330

Persons 18-34 yrs HHI <$50k

Demographic Segment

7054

9330

2035, 2038, 9330

Persons 18-49 yrs HHI $50k-$100k

Demographic Segment

9137

9330

2035, 2038, 9330

Persons 18-49 yrs HHI $75k+

Demographic Segment

8398

9330

2035, 2038, 9330

Persons 18-49 yrs HHI <$50k

Demographic Segment

7692

9330

2035, 2038, 9330

Persons 18-49 yrs HHI <$75k

Demographic Segment

7958

9330

2035, 2038, 9330

Persons 18-64 yrs HHI $100k+

Demographic Segment

8356

9330

2035, 2038, 9330

Persons 18-64 yrs HHI $25k-$50k

Demographic Segment

9038

9330

2035, 2038, 9330

Persons 18-64 yrs HHI $75k+

Demographic Segment

6888

9330

2035, 2038, 9330

Persons 18-64 yrs HHI <$50k

Demographic Segment

7268

9330

2035, 2038, 9330

Persons 18-64 yrs HHI <$75k

Demographic Segment

7295

9330

2035, 2038, 9330

Persons 21-44 yrs HHI $100k-$150k

Demographic Segment

8944

9330

2035, 2036, 2038, 9330

Persons 21-44 yrs HHI $75k-$100k

Demographic Segment

7292

9330

2035, 2036, 2038, 9330

Persons 21-49 yrs HHI $50k-$75k

Demographic Segment

8987

9330

2035, 2036, 2038, 9330

Persons 21-64 yrs HHI $100k-$150k

Demographic Segment

8963

9330

2035, 2036, 2038, 9330

Persons 21-64 yrs HHI $150k+

Demographic Segment

9032

9330

2035, 2036, 2038, 9330

Persons 25-49 yrs HHI $100k-$150k

Demographic Segment

7241

9330

2035, 2036, 2038, 9330

Persons 25-49 yrs HHI $100k+

Demographic Segment

8233

9330

2035, 2036, 2038, 9330

Persons 25-49 yrs HHI $150k+

Demographic Segment

8024

9330

2035, 2036, 2038, 9330

Persons 25-49 yrs HHI $75k-$100k

Demographic Segment

8947

9330

2035, 2036, 2038, 9330

Persons 25-49 yrs HHI $75k+

Demographic Segment

7877

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $100-200k

Demographic Segment

6750

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $25k-$150k

Demographic Segment

8815

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $50k-$150k

Demographic Segment

6816

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $75-200k

Demographic Segment

8710

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $75k-$150k

Demographic Segment

9248

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI $75k+

Demographic Segment

8851

9330

2035, 2036, 2038, 9330

Persons 25-54 yrs HHI <$75k

Demographic Segment

6867

9330

2035, 2036, 2038, 9330

Persons 30-34 yrs HHI $100k+

Demographic Segment

8839

9330

2035, 2036, 2038, 9330

Persons 35+ yrs HHI $100k+

Demographic Segment

7850

9330

2035, 2036, 2038, 9330

Persons 35+ yrs HHI $150k+

Demographic Segment

7045

9330

2035, 2036, 2038, 9330

Persons 35+ yrs HHI $75k+

Demographic Segment

7143

9330

2035, 2036, 2038, 9330

Persons 35-49 yrs HHI $100k+

Demographic Segment

6768

9330

2035, 2036, 2038, 9330

Persons 35-49 yrs HHI $150k+

Demographic Segment

6945

9330

2035, 2036, 2038, 9330

Persons 35-49 yrs HHI $75k-$100k

Demographic Segment

9268

9330

2035, 2036, 2038, 9330

Persons 35-64 yrs HHI $100k+

Demographic Segment

8107

9330

2035, 2036, 2038, 9330

Persons 35-64 yrs HHI $150k+

Demographic Segment

8254

9330

2035, 2036, 2038, 9330

Persons 35-64 yrs HHI $75k+

Demographic Segment

8950

9330

2035, 2036, 2038, 9330

Persons 35-64 yrs HHI <$25k

Demographic Segment

7964

9330

2035, 2036, 2038, 9330

Persons 35-64 yrs HHI <$75k

Demographic Segment

6924

9330

2035, 2036, 2038, 9330

Persons 50+ yrs HHI $100k+

Demographic Segment

6717

9330

2035, 2036, 2038, 9330

Persons 50+ yrs HHI $150k+

Demographic Segment

7802

9330

2035, 2036, 2038, 9330

Persons 50+ yrs HHI $75k+

Demographic Segment

7190

9330

2035, 2036, 2038, 9330

Persons 65+ yrs HHI $100k+

Demographic Segment

7006

9330

2035, 2036, 2038, 9330

Persons 65+ yrs HHI $25k-$50k

Demographic Segment

9298

9330

2035, 2036, 2038, 9330

Persons 65+ yrs HHI $50k+

Demographic Segment

7805

9330

2035, 2036, 2038, 9330

Persons 65+ yrs HHI $75k+

Demographic Segment

7847

9330

2035, 2036, 2038, 9330

Persons 65+ yrs HHI <$25k

Demographic Segment

7622

9330

2035, 2036, 2038, 9330

Persons 65+ yrs HHI <$50k

Demographic Segment

7580

9330

2035, 2036, 2038, 9330

Access Internet No

Consumer Profile

1480

9330

9330

Access Internet Yes

Consumer Profile

1481

9330

9330

Activities past 12 months Basketball

Consumer Profile

4326

9330

9330

Activities past 12 months Bicycling

Consumer Profile

4327

9330

9330

Activities past 12 months Boating

Consumer Profile

4328

9330

9330

Activities past 12 months Bowling

Consumer Profile

4329

9330

9330

Activities past 12 months Camping

Consumer Profile

4330

9330

9330

Activities past 12 months Fishing

Consumer Profile

4331

9330

9330

Activities past 12 months Football

Consumer Profile

4332

9330

9330

Activities past 12 months Gardening (flowers or vegetables)

Consumer Profile

4333

9330

9330

Activities past 12 months Golf

Consumer Profile

4334

9330

9330

Activities past 12 months Grilling - outdoor cooking

Consumer Profile

4335

9330

9330

Activities past 12 months Group fitness class

Consumer Profile

11310

9330

9330

Activities past 12 months Hiking - backpacking

Consumer Profile

4336

9330

9330

Activities past 12 months Hunting

Consumer Profile

4337

9330

9330

Activities past 12 months Jogging - running

Consumer Profile

4338

9330

9330

Activities past 12 months Lawn care

Consumer Profile

4339

9330

9330

Activities past 12 months Photography

Consumer Profile

4340

9330

9330

Activities past 12 months Sewing - crafts

Consumer Profile

4341

9330

9330

Activities past 12 months Snow skiing - snowboarding

Consumer Profile

4342

9330

9330

Activities past 12 months Soccer

Consumer Profile

4343

9330

9330

Activities past 12 months Softball - baseball

Consumer Profile

4344

9330

9330

Activities past 12 months Swimming

Consumer Profile

4345

9330

9330

Activities past 12 months Tennis

Consumer Profile

4346

9330

9330

Activities past 12 months Volunteer work

Consumer Profile

4347

9330

9330

Activities past 12 months Yoga - pilates

Consumer Profile

4348

9330

9330

Any restaurant used past 30 days Any restaurant used past 30 days

Consumer Profile

1242

9330

9330

Any restaurant used past 30 days Any sit-down restaurant past 30 days

Consumer Profile

1243

9330

9330

Day spas:Stores shopped/used services past 12 months Any day spa

Consumer Profile

4029

9330

9330

Dry cleaners:Stores shopped/used services past 12 months Any dry cleaner

Consumer Profile

4031

9330

9330

Events attended past 12 months (net) Any auto racing track event

Consumer Profile

4490

9330

9330

Events attended past 12 months (net) Any horse racing

Consumer Profile

4492

9330

9330

Events attended past 12 months (net) Any minor league baseball

Consumer Profile

4493

9330

9330

Events attended past 12 months (net) Any minor league hockey

Consumer Profile

4494

9330

9330

Events attended past 12 months (net) Any NASCAR

Consumer Profile

4495

9330

9330

Events attended past 12 months (net) College basketball

Consumer Profile

4498

9330

9330

Events attended past 12 months (net) College football

Consumer Profile

4500

9330

9330

Events attended past 12 months (net) Major League Baseball (MLB)

Consumer Profile

4511

9330

9330

Events attended past 12 months (net) Major League Soccer (MLS)

Consumer Profile

4512

9330

9330

Events attended past 12 months (net) National Basketball Association (NBA)

Consumer Profile

4513

9330

9330

Events attended past 12 months (net) National Football League (NFL)

Consumer Profile

4514

9330

9330

Events attended past 12 months (net) National Hockey League (NHL)

Consumer Profile

4515

9330

9330

Events attended/places visited past 12 months Any paid ticket music concert

Consumer Profile

4521

9330

9330

Events attended/places visited past 12 months Any theme park

Consumer Profile

4523

9330

9330

Events attended/places visited past 12 months Dance or ballet performance

Consumer Profile

4528

9330

9330

Events attended/places visited past 12 months Job fair/recruitment fair

Consumer Profile

4531

9330

9330

Events attended/places visited past 12 months Rock concert

Consumer Profile

4536

9330

9330

Events attended/places visited past 12 months Symphony concert, opera, etc.

Consumer Profile

4537

9330

9330

Events attended/places visited past 12 months Zoo

Consumer Profile

4539

9330

9330

Hotel/motels past 12 months Any bed & breakfast

Consumer Profile

4989

9330

9330

Hotel/motels past 12 months Any short-term rental (Airbnb, HomeAway, etc.)

Consumer Profile

12015

9330

9330

Hotel/motels past 12 months Any upscale hotel

Consumer Profile

4991

9330

9330

Items bought past 12 months Athletic clothing

Consumer Profile

4110

9330

9330

Items bought past 12 months Athletic shoes

Consumer Profile

4111

9330

9330

Items bought past 12 months Childrens clothing

Consumer Profile

4112

9330

9330

Items bought past 12 months Cosmetics/perfumes

Consumer Profile

4113

9330

9330

Items bought past 12 months Fine jewelry

Consumer Profile

4115

9330

9330

Items bought past 12 months Infants clothing

Consumer Profile

4116

9330

9330

Items bought past 12 months Mens business clothing

Consumer Profile

4117

9330

9330

Items bought past 12 months Mens casual clothing

Consumer Profile

4118

9330

9330

Items bought past 12 months Mens shoes

Consumer Profile

4119

9330

9330

Items bought past 12 months Sports equipment

Consumer Profile

4120

9330

9330

Items bought past 12 months Womens business clothing

Consumer Profile

4121

9330

9330

Items bought past 12 months Womens casual clothing

Consumer Profile

4122

9330

9330

Items bought past 12 months Womens shoes

Consumer Profile

4123

9330

9330

Items/services household plans to buy in next 12 months ATV

Consumer Profile

10672

9330

9330

Items/services household plans to buy in next 12 months Boat

Consumer Profile

10673

9330

9330

Items/services household plans to buy in next 12 months Computer

Consumer Profile

10674

9330

9330

Items/services household plans to buy in next 12 months Day care service

Consumer Profile

10675

9330

9330

Items/services household plans to buy in next 12 months Energy saving applianc

Consumer Profile

10677

9330

9330

Items/services household plans to buy in next 12 months Game console

Consumer Profile

10679

9330

9330

Items/services household plans to buy in next 12 months High-definition TV

Consumer Profile

10680

9330

9330

Items/services household plans to buy in next 12 months Major appliance

Consumer Profile

10682

9330

9330

Items/services household plans to buy in next 12 months Motorcycle

Consumer Profile

10685

9330

9330

Items/services household plans to buy in next 12 months Office in the home

Consumer Profile

10686

9330

9330

Items/services household plans to buy in next 12 months Pest control service

Consumer Profile

10687

9330

9330

Items/services household plans to buy in next 12 months Pool, hot tub, or spa

Consumer Profile

10688

9330

9330

Items/services household plans to buy in next 12 months Primary house or condo

Consumer Profile

10689

9330

9330

Items/services household plans to buy in next 12 months RV (motor home)

Consumer Profile

10691

9330

9330

Items/services household plans to buy in next 12 months Satellite TV subscr.

Consumer Profile