Geopath Transit Station Inventory - Auditing Process

Owned by Kevin Narine
May 31, 2023
1 min read

Inventory

  • Inventory sent in by Operators

  • Review and load new inventory into our system (Geopath Operations) 

  • Update attributes as needed (Geopath Operations) 

  • Send new venues to Intermx to audit (Intermx) 

 

Place Level Data: Ridership and Visitation by Station 

  • Ridership from turnstile counts (Intermx) 

  • Standardize ridership data to use toward venue level visitation (Intermx) 

  • Mobile device data used as well toward venue level visitation for unfocused stations (Intermx) 

  • QA venue level visitation trends with turnstile count trends (Geopath Operations)

  • Factoring visitation for current impressions release timeline (Geopath Data Team) 

 

Placements

  • Ensure have a Place Assignment for all inventory (Geopath Operations) 

 

Impressions 

  • Use visitation data from each Place toward calculating impressions per  (Geopath Data Team) 

  • QA base impressions and core measures (Geopath Operations)Â