Geopath Single Media Unit Metrics

Geopath, a measurement bureau for the Out of Home Advertising Industry, provides opportunity & likelihood to see metrics for advertising media units in the form of Impressions data. Impressions are a gross count of advertising exposures. This means each time an ad is viewed, it generates an impression. Impressions provide the basic measurement of advertising exposures. Impressions include duplicated views and are a common metric used across all media types.