Geopath Claritas POPFACTS Demographics and PRIZM Premier Segments

Two Claritas data products provide the foundation for Geopath’s audience segments: POPFACTS^(R) demographics and PRIZM^(R) Premier segments. These products provide the key current-year demographics as well as projected one- and five-year estimates for every neighborhood in the country. Furthermore, the behavioral PRIZM^(R) household segments help to explain and classify the activity observed in https://geopath.atlassian.net/wiki/spaces/GEOP/pages/2323449493 and https://geopath.atlassian.net/wiki/spaces/GEOP/pages/2323449833 data. Definitions of PRIZM segments and what they represent may be found on Claritas' website ( https://claritas360.claritas.com/mybestsegments#segDetails ).

How Does Claritas Compile and Leverage Its Data?

Claritas builds a Master Address File (MAF) that is an unduplicated source of all of the residential addresses in the US. Their solution profiles each of the households in the MAF utilizing a variety of data sources (including data from other data aggregators), their own proprietary studies, and proprietary algorithms.