Transfer - Policy

All Geopath members must disclose the Geopath IDs (spot ID) when inventory is sold or acquired.

What is a transfer?

A transfer is when Geopath gets notified that an existing Geopath ID now belongs to another company (member).

For any transfer, all parties that are involved which can include and are not limited to the owner and managers of the out-of-home asset need to agree on the effective date of the transfer. This effective date would represent the date that the asset can be sold by a new owner or manager. If an agreement is not met then it is the responsibility of the media owner or the site owner to speak with the current party or parties who are claiming to still own or manage the asset. In other words, at this point, there is disagreement on the effective date of the transfer. To move forward Geopath simply requires an agreement from all parties to make any transfer.

Types of Transfer:

Asset moving from owner company A to owner company B.

Asset moving from manager company A to manager company B where the owner remains the same. These can also have a situation where the owner is also changing.

Asset moving from transactor company A to manager company B where the owner remains the same. These can also have a situation where the owner is also changing.

Asset moving from transactor company A to transactor Company B where the owner remains the same. These can also have a situation where the owner is also changing.

Rules:

Geopath should not at any point without the permission of Company A who is acquiring the asset mention the name of company A to company B. This is because sometimes a contract has yet to be finalized or the acquisition has not yet been made public.

Geopath will reach out to company B and confirm if the asset is still part of their inventory. If company B confirms that the asset is no longer part of their inventory then the transfer can begin. If company B does not confirm then company A will be notified and they will need to get in touch with the site owner or media owner to get company B to confirm that the asset is no longer part of their inventory. Once all parties have agreed Geopath can move forward with the transfer.

Geopath’s responsibility is to get consensus from all parties. Geopath is not responsible for getting all parties to agree or come together in agreement. This burden falls on the parties involved to get Geopath this consensus to move forward with a transfer.

Request time frame:

To speed up the process the best thing the media operator who is acquiring the asset can do is to already have a written agreement on the effective date in which the asset can be sold to them or communicate with the current owner of the asset where Geopath can simply reach out and have a quick confirmation that the asset is now under the control of this new media operator. The turnaround for transfer in this scenario can be as quick as a day with the asset going live in the next available release.