Face - Policy
- Kevin Romero
The face is the space within the frame. The face is the area where content is displayed. A single non-digital poster with a single advertiser vinyl contains one face. Similarly, a single digital poster with multiple spots also contains one face. To visualize a face look at the content space within the frame.
All Inventory submitted to Geopath must clearly define the face size, and if the face is digital, then provide the spots in rotations, pixel height, and pixel width. The goal is to understand the total number of unique faces within layouts in the out-of-home world. This will enable us to answer how many faces exist on a single frame within a single layout or multiple layouts.
Use Cases:
A media operator has a face each located on a frame. In this case a Poster. The face measures a height of 10 feet and a width of 22 feet. While the frame measures a height of 12 feet and a width of 24 feet. The space occupied by the content is what we consider the face.
The image below illustrates this use case.
A media operator has five faces located within a frame. In this case a digital bulletin. The face measures a height of 60 feet and a width of 300 feet. While the different faces measure a height of 20 feet and a width of 60 feet, a height of 20 feet and a width of 60 feet, a height of 20 feet and a width of 70 feet, a height of 20 feet and a width of 70 feet, and a height of 40 feet and a width of 300 feet. Each of these faces contains multiple spots in rotation.
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