Representation - Policy
- Kevin Romero
Representation defines the role of the account in managing and maintaining out-of-home locations.
The member company should always indicate who the owner is before submitting new inventory. When determining who the owner is for roadside inventory we care about who the leaseholder is in many cases. Many out-of-home frames are not owned. For example, a frame might be owned by the building or landowner where the frame resides. Depending on the part of the country a transit shelter for example can be owned by the transit authority. Making the out-of-home company the manager.
Definitions:
There are four types of representations.
The owner is going to be an out-of-home company that is either the leaseholder or the outright owner of an out-of-home frame. As the owner, they are responsible for managing the frame. As the manager, they are responsible for maintaining and operating the frame. This includes and is not limited to selling, updating the physical ad space with a new creative, etc. If they are not responsible for managing the frame then another out-of-home company is.
The manager is going to be an out-of-home company that has a contract or is subleasing a frame from the owner. As the manager, they are responsible for maintaining and operating the frame. This includes and is not limited to selling, updating the physical ad space with a new creative, etc.
The transactor is going to be an out-of-home company that has a contract or another type of agreement with the owner or manager of the frame that enables them to sell the frame. A transactor can only sell on the frame and is not responsible for maintaining or operating the frame.
The scheduler is going to be an out-of-home company that can know the availability of a frame for advertising. This privilege can be provided by the transactor, manager, or owner.
Representation Type Name | Representation Type Description |
Own | the owner or leaseholder of an asset who may also manage that asset |
Manage | an entity that manages the operation of an asset |
Transact | an entity with privilege's to represent or transact business upon the asset schedule |
Schedule an | an entity with privilege's to see the availability of the asset |
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Use Case:
The owner (leaseholder) submits inventory they must disclose any subleases or contracts associated with the location. If the submitter is subleasing the inventory they must disclose who the owner (leaseholder) is. Geopath is not interested in knowing who the property owner is unless the property owner is also the media operator.
For example, member A provides a new location and indicates that they manage the location. Member A will then need to disclose who the owner/leaseholder is. In this case, they have noted that the owner/leaseholder is also a member. Let’s call this member, member B. Member B is a member and therefore the new location needs to be added under member B even though the original request came from member A.