The face is the space within the frame. The face is the area where content is displayed. A single non-digital poster with a single advertiser vinyl contains one face. Similarly, a single digital poster with multiple spots also contains one face. To visualize a face look at the content space.
Use Cases:
A media operator has a face each located on a frame. In this case a Poster. The face measures a height of 10 feet and a width of 22 feet. While the frame measures a height of 12 feet and a width of 24 feet. The space occupied by the content is what we consider the face.
The image below illustrates this use case.
A media operator has five faces located within a frame. In this case a digital bulletin. The face measures a height of 60 feet and a width of 300 feet. While the different faces measure a height of 20 feet and a width of 60 feet, a height of 20 feet and a width of 60 feet, a height of 20 feet and a width of 70 feet, a height of 20 feet and a width of 70 feet, and a height of 40 feet and a width of 300 feet. Each of these faces contains multiple spots and maintains an average spot length and spots in rotation.
Goal:
To understand the total number of unique faces within frames in the out-of-home world. This will enable us to answer how many faces exist on a single frame within a single layout.
Add Comment