Goal:

There are two types of audits

Audit – Occurs when a location is submitted for the first time or has not been previous audited because of inaccurate information and therefore has not previously been audited. When going through this first audit, it is important that the auditor have a photo or photo sheet. If there is partial or inaccurate information this will delay the auditing process for the location.

Re-audit – Occurs by request where the location had previously been audited with a status of Published – Measured. The analyst will look at the locations' orientation (facing), latitude, longitude, construction type, illumination type, frame media name, media type name, size, and segment ID (assignment(s)) for accuracy and precision and make any changes where necessary. This update will be followed by a report indicating the changes and updated preview impressions.

The Atlas tool:

Geopath’s Atlas tool was developed in house by Michael Riccio and is used by the analyst team to audit, re-audit, update, and create inventory. It is currently primarily used to update roadside inventory with some updates for Place-Based inventory. The Atlas tool is not currently used for fleet inventory.

The Atlas tool allows the analyst to view certain attributes, the photo of the location (if it has been provided by the media operator), see the current assignments.

The analyst is also able to edit the frame, face, spot, and layout of the location.

The analyst is also able to submit a new location by filling out the submission forum.

Life Cycle of a Frame