Geopath will host a continuing series of roundtable discussions will solicit place-based media owners and determine the business requirements necessary to develop a next-generation place-based measurement solution that best meets the needs of these media owners/operators.
Within this area, there are two documents for discussion:
Place-Based Product Overview (answers ‘what does Geopath need to build, or enhance in its existing platform, to meet the needs of place-based media owners who are not yet Geopath members?’)
Place-Based Product Charter (answers ‘what business challenges are place-based owners facing and why ought Geopath build/enhance its current place-based measurement capabilities?’)
Once the completeness of the documentation is agreed-upon by roundtable members, Geopath will proceed to directionally estimate the labor costs, input data costs, and dependencies to implement the agreed-upon solution and deliver a proposal for development to the roundtable group with a request to fund the effort.
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