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Agenda

Steps for Next Meeting

  • Please put your summary (in your own words) in the comment section at the bottom of the Reach & Frequency One-Pager document or comment in line with the copy that is there. Steven Frey (Unlicensed) Glynnis Reilly Enza Chiodi (Unlicensed)

  • What’s the inevitable next question?

    • Personas

      • sales people

      • agency planners

      • researchers

    • what does that mean for everything I just did?

    • how do I leverage this new precision and accuracy to better plan/buy/sell?

    • how does this help support the value proposition of OOH?

Notes

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