Agenda
A. Review shared documentation and data
1. Documentation: transit media measurement documentation
Transit Media - Measurement Methodology - Confluence (atlassian.net)
2. Impressions: walk through of example fleet impressions data
3. Methodology update: one-pagers for fleet exterior and station interior (draft)
B. Inventory Auditing Timeline
1. Scheduled Fleet-Exterior
2. Station Interior
3. Rail Interior & Dynamic Fleet-Exterior
Meeting Notes
The reports sent out to operators contain pedestrian and vehicular circulation/impression data. These data are more detailed with foundational data than that available in staging. The staging, however, contains 0+, 5+, 18+, and 21+ demographics.
To create a system-side impressions number, the inventory would need to be weight averaged by construction count by place and impressions. You would be able to add up all of the impressions for a media type within all garages, then divide by the total number of units for that media type.
If approval is not met by March 16th, the next window for approval is two weeks after (March 30th).
Action Items
Edits to one-pagers for fleet exterior and station interior (draft)
Gather any questions about transit methodology, reporting, etc. which have circulated from within respective organizations
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