...
Media Operators - The media operator is the media owner or leaseholder who operators an out of home location or locations who is responsible for managing the location. As the manager they are responsible for maintaining and operating the location. This includes and is not limited to selling, updating the physical ad space with a new creative, etc. An example of this type of company would be Adams.
Media operators will have full access to all permission levels
Third Party Processors - The third party processor is a platform that services the media operator in maintaining their inventory (sometimes) as well as leveraging our API to incorporate metrics into a user interface. Third party processors have both types of permissions. The permissions will be dependent on whether a media operator has given permission for the third party processor to submit inventory on their behalf. An example of this type of company would be Apparatix.
Inventory Data Platforms - The inventory data platform is a platform that services the media operator in maintaining their inventory as well as leveraging our API to incorporate metrics into a user interface that is used by this platform to transact on the media operators inventory without the involvement of the media operator. There are two types of permissions that Inventory data platforms users have the ability to use. Type 1 will be for those media operators who are not Geopath members and allow this inventory data platform to transact on their behalf. While type 2 will be for those that are Geopath members unless specified by the Geopath member that they would like the inventory data platform to also manage their inventory. An example of this type of company would be Adkom.
Type 1
Administrator
Creator
Editor
Explorer
Viewer
Type 2
Explorer
Viewer
Applications - A platform that enables media operators to view and plan with Geopath’s metrics. An example of this type of company would be Telmar.
Applications only have the ability to to explore and view.
Type 2
Explorer
Viewer
Goal:
Define the role and responsibilities of each organization so that we are able to manage who creates, reads, updates, and deletes.