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The Market Plan was used to create sample packages. Two allocation methods were used to create packages, equal quantity Equal Quantity and equal Equal TRP. The Equal TRP allocation method applied 50 TRPs across 7 garages for slightly more than 7 TRPs per garage. A resulting Required Spots number generates for each garage. We had previously reviewed a methodology to create sample packages using the Explore data export, though the Market Plan approach looks to handle most of the strain of calculations. Where should the total number of spots be summarized? We will highlight the datapoint in the export output and also review the inclusion into the UI.
The Equal Quantity Allocation sets a certain number of required spots per garage. In this case, 25 kings are designated at each of the 7 garages for a total of 175 kings. In terms of TRPs, the sum of the TRPs adds up to 43. In comparison to the Equal TRP approach, we would be able to create a package of 50 TRPs in these two different ways.
Would we be able to add a way to enter in a quantity as a campaign goal? We generally have delivery goals based on Either the Target In-Market Impressions Plan or the Reach % Plan. It’s then easy to adjust to the required spots per garage as necessary. We will float the idea of being able to apply a quantity to all as an option. The use case would be a large number of stations and being able to apply a set number to each.
Own and Manage Representation Types
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Review transit systems for approval from staging into production. Review the TRPs and impressions for individual transit systems, approve measures (Task Force)
Test Market Plan and post any feedback or useful examples of output
Sample Packages can also be created and shared using Market Plan (Task Force & Geopath)
Find total spots across multiple garages data point Review the inclusion of the total number of spots datapoint for the summary level (Geopath)
Write examples of Own and Manage representation types. Phoenix Valley Metro is a requested example.
Provide feedback on Guidance for Using Preliminary Impressions
Find updates for transit and Market Plan R/F (Task Force & Geopath)
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