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Inventory Set Id

Spots

Construction Type

Trp

Days

Observed Reach

Modeled Reach

BOS_20_DSF

20

Furniture

0.22

7

7.94

                   5.38

BOS_20_DSF

20

Furniture

0.22

14

12.60

                   8.50

BOS_20_DSF

20

Furniture

0.22

21

16.31

                11.02

BOS_20_DSF

20

Furniture

0.22

28

18.03

                13.68

Steps for Next Meeting

  • For next meeting, please share some feedback on the below question, from your respective point of view in the industry

    • On the buyer side, how do you position Reach & Frequency as a metric to express value?

    • On the seller side, how do you position Reach & Frequency as a metric to express value?

  • Geopath to work with new model and run against test packages.

  • Geopath will continue working on the one-pager summary, particularly the validation and “key takeaways” section.

Notes