Talk about documentation
Discuss one-pager current version/updates
On the buyer side, how do you position Reach & Frequency as a metric to express value?
On the seller side, how do you position Reach & Frequency as a metric to express value?
Janna to walk through Observed and Modeled progress
Approach
Progress so far
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In the current R/F model, the above package’s cumulative reach was being maxed out by a single spot (highlighted).
Below are the results of the latest model for this same package. The 4-week campaign is highlighted for reference.
Inventory Set Id | Spots | Construction Type | Trp | Days | Observed Reach | Modeled Reach |
|---|---|---|---|---|---|---|
BOS_20_DSF | 20 | Furniture | 0.22 | 7 | 7.94 | 5.38 |
BOS_20_DSF | 20 | Furniture | 0.22 | 14 | 12.60 | 8.50 |
BOS_20_DSF | 20 | Furniture | 0.22 | 21 | 16.31 | 11.02 |
BOS_20_DSF | 20 | Furniture | 0.22 | 28 | 18.03 | 13.68 |
For next meeting, please share some feedback on the below question, from your respective point of view in the industry
On the buyer side, how do you position Reach & Frequency as a metric to express value?
On the seller side, how do you position Reach & Frequency as a metric to express value?
Geopath to work with new model and run against test packages.
Geopath will continue working on the one-pager summary, particularly the validation and “key takeaways” section.