The frame is the area where the content is displayed. A single non-digital poster with a single advertiser vinyl contains one frame. Similarly a single digital poster with multiple spots also contains one frame. To visualize a frame see the full extent of the content space including the border. If there is no border than the content space occupies the frame.
Use Cases:
A media operator has two frames on a steel pole. In this case two posters. Both of these frames measure a height of 12 feet and a width of 24 feet. While the content space measures a height of 10 feet and a width of 22 feet. The 12 feet by 24 feet is what is considered the frame. In case the space occupied by the content is smaller than the size of the frame. For any frame the media operator will provide the plant frame ID usually known as the unit ID. Each frame will have it own unique plant frame ID.
The image below illustrates this use case.
A media operator has one frame on multiple steel supports. In this case this is one poster. This frame and the content space both measure a height of 12 feet and a width of 24 feet. The 12 feet by 24 feet is what is considered the frame. In this case the space occupied by the content is the same size of the frame. For any frame the media operator will provide the plant frame ID usually known as the unit ID. Each frame will have it own unique plant frame ID.
The image below illustrates this use case.
A media operator has one frame on multiple steel supports. In this case this is one poster. This frame and the content space both measure a height of 12 feet and a width of 24 feet. The 12 feet by 24 feet is what is considered the frame. In this case the space occupied by the content is the same size of the frame. For any frame the media operator will provide the plant frame ID usually known as the unit ID. Each frame will have it own unique plant frame ID.
A media operator has two frames on a construction. In this case two kiosks. Both of these frames measure a height of 7 feet and a width of 5 feet. While the content space measures a height of 6 feet and a width of 4 feet. The 7 feet by 5 feet is what is considered the frame. In case the space occupied by the content is smaller than the size of the frame. For any frame the media operator will provide the plant frame ID usually known as the unit ID. Each frame will have it own unique plant frame ID. Additional, since this is considered a digital, the media operator will need to indicate which of the following is true or false.
A frame that supports full motion will have video content playing.
A frame that supports partial full motion will have video content playing as well as traditional static digital ads.
A frame the is rotating will have changing advertisers.
A frame that is interactive will have touch screen capabilities.
A frame that has audio will include sound along with its ads.
A frame that is digital will have changing advertisers that are digital.
Goal: To understand the total number of unique frames in the out of home world. This will enable us to answer how many frames exist.
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