Geopath has always treated each inventory location as having unique relationship with its audience measurement. With the advent of digital, Geopath has continued to approach audience measurement from the ground up and calculates audience exposure at the individual message and rolls up to the appropriate reporting level.
Element | Description |
Place / Garage/Depot/ Yard/ Division/ Station | The place that the inventory is located within or upon. For scheduled fleet, routes and constructions are assigned to the Place. |
Construction / Vehicle/ Interior Wall | The moving structure to which the frame or screen is secured |
Frame / Screen / Display | The surface where content is displayed |
Layout | A preset orientation of spaces on the frame |
Face / Space | A unique space within a layout where a spot can be delivered |
Spot / Slot | A description of the type of message that can be delivered to a face. (e.g. a 30 second full motion video, or a 15 second still image, or a printed vinyl)) |
Message / Ad / Content | The media delivered to a spot within a face within a layout on a frame on a structure at a place at a particular moment. |
Exterior Fleet
As illustrated below all fleet inventory is tied back to a place. This place for fleet is referred to as the garage. A garage contains the buses. The total number of buses within a garage will be reflected in the construction count. The unique number of bus models is what we track. The entire bus is the construction which is where the frame is supported. A bus might support multiple frames and multiple combinations of frames. As illustrated below the frame media name kong is located on the driver side. This frame supports one layout. The layout supports one face and each face delivers one spot if non-digital and multiple spots if digital.
Station Interior
As illustrated below all station interior inventory is assigned to place. This place for station interior is referred to as the station. A station will contain multiple frames and frame media types. Illustrated are two types of locations. One with just one layout and another with multiple layouts. In both examples the wall that supports the frame or frames is the construction. In the first example the each frame supports one layout. Each layout supports one face and each face delivers one spot if non-digital and multiple spot if digital. The second example there is just one frame. This one frame supports supports two layouts. The first layout supports one face and delivers one spot or multiple spots if digital. The second layout supports three faces and each face delivers one spot or multiple spots if digital.
One advertising experience
Multiple advertising experiences
Non-Digital Totals: | Digital Totals: | |
Construction | 1 | 1 |
Frame | 3 | 3 |
Layout | 3 | 3 |
Face | 3 | 3 |
Spot | 3 | 42 |
Two layouts:
Layout 1 | ||
Non-Digital Totals: | Digital Totals: | |
Construction | 1 | 1 |
Frame | 1 | 1 |
Face | 1 | 1 |
Spot | 1 | 14 |
Layout 2 | ||
Non-Digital Totals: | Digital Totals: | |
Construction | 1 | 1 |
Frame | 1 | 1 |
Face | 3 | 3 |
Spot | 3 | 42 |
Summary | ||
Non-Digital Totals: | Digital Totals: | |
Construction | 1 | 1 |
Frame | 1 | 1 |
Layout | 2 | 2 |
Face | 4 | 4 |
Spot | 4 | 56 |
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