Location describes where the frame is located. The location encompasses a few attributes for the roadside which include the coordinates (the latitude and longitude), the orientation, the primary artery name, the primary read, and the elevation (currently not a requirement). For a place-based inventory, this also includes the level (floor) where the frame is located as well as the levels (floors) visible.
Use case:
To successfully locate a frame the media operator must determine the latitude, longitude, orientation, primary read, and primary artery. The latitude and longitude are the spatial locations of the frame. While the orientation is the cardinal direction in which the frame is facing. The primary artery describes the indented main roadway where most of the audience is passing the frame.
In the example below this frame is located at latitude 39.95407129827148, longitude -75.14260489252685, orientation 335 degrees, the primary artery is I-676, and has a right read.
In the following example, a banner in a mall might be visible from multiple floors. These three banners are located on the second floor and are visible from the first and second floors. The latitude, longitude, and orientation will not have the same level of precision as the roadside frame.
Goal:
To know where every out-of-home asset is located. Most important this will allow us to precisely and accurately measure each location when this information is accurate.
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