Fleet Impression Change example - Placement Type

This example provides context of the underlying audience for a driver side full side versus a passenger side full side.

Aerial Imagery

The bus traveling this route is part of the San Diego MTS. The route is called Route 3 and the bus going towards the Euclid Transit Center.

Circulation Summary by Placement Type

Pedestrian Circulation: The pedestrian circulation for either side of the bus is half of the total pedestrian circulation.

For the driver side, the pedestrians with the opportunity to see the ad are pedestrians on the north side of Market St. traveling in both directions.

With the passenger side, the pedestrians that have opportunities to see the ad are located on the south side of Market St., traveling in both directions.

Reverse Vehicular Circulation: The driver side ad can be seen by all of the traffic driving in the opposite direction. The passenger side ad cannot be seen by any vehicles moving in the opposite direction.

Forward Vehicular Circulation: The driver side ad can be seen by the majority of traffic moving in the same direction of the bus because it is being passed. The bus is moving on average slower than traffic speed because it is consistently making stops.

Traffic is passing more often on the driver side than on the passenger side. In some cases the bus does pass traffic or is passed by traffic on the passenger side.

Circulation Data by Placement Type

The difference between the driver side and passenger side forward circulation is based on the speed of the bus versus the speed of traffic.

The bus is being passed by the majority of the traffic and tallies up circulation of 17,979. The bus also passes a small amount of traffic for a circulation of 1,559.

Impressions by Placement Type