Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

Version 1 Next »

Agenda

  1. Review R/F Feedback

    1. Comments

    2. Do you feel you understand/could explain to someone else?

  2. Sequence of events for reviewing over next several weeks (existing v. observed v. modeled [new] R/F)

    1. Evaluating different use cases/test packages

  3. Make sure we are in alignment on the issues we are currently aware of

    1. Street Furniture with lower-than-expected Reach

    2. Packages with a high-reaching single unit, no incremental plan Reach

Steps for Next Meeting

Meeting Notes

  1. Different use cases/test packages

    1. Reach at different levels (10, 25, 50, 100 weekly TRPs)

    2. Widely dispersed vs. clustered

    3. Planning R/F (market avg.) vs. Inventory R/F

    4. National, Regional, DMA, CBSA, County

    5. 1-week vs. 4-weeks (varying lengths)

  • No labels

0 Comments

You are not logged in. Any changes you make will be marked as anonymous. You may want to Log In if you already have an account.