R/F Taskforce Meeting 20220330

Agenda

1. Talk about documentation

   1. Discuss one-pager current version/updates

   2. On the buyer side, how do you position Reach & Frequency as a metric to express value?

   3. On the seller side, how do you position Reach & Frequency as a metric to express value?

2. Janna to walk through Observed and Modeled progress

   1. Approach

   2. Progress so far

Comparison Example

New Modeled vs. Observed

Use Case:

In the current R/F model, the above package’s cumulative reach was being maxed out by a single spot (highlighted).

Below are the results of the latest model for this same package. The 4-week campaign is highlighted for reference.

Steps for Next Meeting

Notes