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Tier 3 systems have been uploaded into Staging. Operators would be able to use the preliminary impressions and TRP data from Staging. For roadside inventory, when Geopath had previously published inventory metrics on a quarterly basis, operators also used preliminary data for one to two months. A member would be able to approve the data available in Staging and begin to use the metricsmeasures.
Transit R/F
The reach and frequency numbers being developed are consistent for the Inventory Plan. In the Market Plan environment, however, Geopath still requires additional testing. With respect to timing, operators would be able to use those preliminary data while R/F is being put together. When R/F is finalized, the complete version of transit data will be uploaded into the Production version of IS.
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Ratings for garage level inventory do not represent availability. The concept of blocking access to garage level inventory was brought up. Rather, buyers will be able to understand that sellers might not sell cherry pick inventory for a particular garage. To help with this process, Geopath will put together detail and a visualization workflow.
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Review transit systems for approval from staging into production. Review the TRPs and impressions for individual transit systems, approve measures (Task Force)
Test Market Plan and post any feedback. Suggestions included multiple places within a system and showing additional demographics. (Task Force & Geopath)
Build a visualization to a default workflow (Geopath)
Add additional examples for the Own and Manage representation types, provide feedback (Geopath & Task Force)
Add additional scenario/ use case examples in Confluence for test group review and collaboration (Geopath & Task Force)
Draft communication on guidance using preliminary impressions for operator proposals – board approval required (Geopath & Task Force)
Provide this task force with documentation on the proposal Market Plan implementation being drafted by the R/F task force (Geopath)
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