This section represents a summary of Geopath’s OOH audience measurement methodology, intended for the consumption of media researchers and technical Geopath members.
A separate, summarized version of these articles that is designed for consumption by salespeople and other non-technical Geopath constituents will be made available on Geopath’s publicly-facing Confluence pages.
Please navigate to the appropriate articles of interest using the left navigation pane (under ‘Pages’).
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