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Forecasted person-level opportunity-to-see and likely-to-see impressions, by week (for any of the weeks of the year) or for any customized collection of weeks.
As-delivered person-level opportunity-to-see and likely-to-see impressions, by week (for any of the weeks of the year), or for any customized collection of weeks.
Audience measurement metrics that are filterable by:
Demographic audience segments (including age/gender/HHI)
Claritas PRIZM segments
[Select] Consumer Profile segments (e.g., “Used tobacco in last 30 days”)
Audience ‘home market’ areas (including CBSA and county level)
Screen-level (i.e. ad unit-level) audience measurement, with customizable aggregation by venue, venue groupings, and/or networks (e.g., all ad units at location X, all ad units on network Y).
Forecasted person-level reach & frequency estimates (based on likely-to-see OOH audiences), by week (for any week of the year), or for any customized collection of weeks.
As-delivered person-level reach & frequency estimates (based on likely-to-see OOH audiences), by week (for any week of the year), or for any customized collection of weeks.
Integration of forecasted data (likely-to-see reach/frequency at network level and/or operator-level) into media planning tools (e.g., Nielsen Commspoint, Nielsen Media Impact, etc)
Scope & Timeline
Onboarding test units
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