Page Comparison

Agenda

National/Regional Reach Curves: https://app.sigmacomputing.com/embed/1F8GZz7p9849PqyQCiASPN?Media%20Type=RoadsideAll,Panel,Digital,Poster,Bulletin
- Source data from Motionworks
  - Additional validation of raw data documented here: https://marketing.mworks.com/observed_rf.pdf
Review R/F documentation
- Package Level Reach & Frequency: One-Pager | Working
- R/F Approach - "What Has Changed and Why it Matters" - Working
- R/F Coverage and Duplication - Working Visual
  - I’ll reach out to the documentation sub-group of the taskforce to finalize
  - Will work with our graphics team to design and finalize for distribution
Update on timeline for latest R/F model testing
- Timing for the next few weeks
Reach Curves update: https://app.sigmacomputing.com/embed/1F8GZz7p9849PqyQCiASPN?Media%20Type=RoadsideAll,Panel,Digital,Poster,Bulletin
- Another iteration of the R/F Model is being pushed into QA today/tomorrow for additional internal testing
- Geopath to continue QA testing of submitted test cases

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