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To successfully locate a frame the media operator must determine the latitude, longitude, orientation, primary read, and primary artery. The latitude and longitude is the spatial location of the frame. While the orientation is the cardinal direction in which the frame is facing. The primary artery describes the indented main roadway where The most of the audience is passing the frame.
In the example below this frame is located at latitude 39.95407129827148, longitude -75.14260489252685, orientation 335 degrees, primary artery is I-676, and has a right read.
For In the following example a banner in a mall might be visible from multiple floors. In the example below these These three banners are located on the second floor and are visible from the first and second floor. The latitude, longitude, and orientation will not have the same level of precision as the roadside frame.
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Goal:
To know where every out of home asset is located. Most important this will allow us precisely and accurately measure each location when this information is accurate.
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