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Recap of RF Status
Trip path analysis enables us observe volumes, reach, and frequency /wiki/spaces/METHODDPP/pages/21521041342001240077
comprehensive nationwide Validation of Volume Estimates to be reviewed (week of June 27th)
Observed reach measures processed as training packages (1. user highlighted packages, 2. all packages from insights suite, 3. systematically created packages)
Model 0 is performing well and can be used for inventory plan with specified units R/F Model 0 - Staging Test Feedback
Market plan is incapable of leveraging Model 0 in snowflake environment for Reach Goal (alternate process being tested)
Continued updates and iterations on different model approaches
Integration into Market Plan
First step - Parameters entered by user will limit inventory records for consideration (media classification, media type, operator, target index, etc.)
Unit Count Goal - process executes in snowflake environment as is has in the past incrementally adding from “most average” inventory in consideration set
TRP Goal - process executes in snowflake environment as is has in the past incrementally adding from “most average” inventory in consideration set
Reach Goal - (UPDATED) data from consideration set query is moved into JAVA environment (better memory and compute performance) rather than snowflake
iterative samples of packages are used to create a reach curve
reach goal metrics (TRP, R&F) is derived from reach curve
Works for any media classification
Scheduled to be completed in staging by this Friday (6/17)
NOTE: different processes will create slightly different outputs from Unit and TRP goal market plans (one is along a curve, one is incrementally adding from “most average” inventory in consideration set) Differences will be most noticeable at low TRP levels and low inventory counts.
R/F For Fleet
API development complete to enable target audience of larger market, using inventory of a smaller geography. Ex. - targeting NY DMA, but looking at only inventory in Manhattan. UX TBD
Observed reach ceilings by garage being tested and unit level reach being reviewed with 3rd party
Steps for Next Meeting
what is the process for “most average” inventory (trp, index, reach) (random duplication within reachable target pop)
sample size to generate curve, quantify confidence, detail process
20 of _______ what went into the creation of the average and the consideration, is that enough to move forward
is weighting by weighting by media type an option
disclosure of allocation (equal vs proportional)