Agenda

1. Align on the purpose/needs of the Reach & Frequency Taskforce

2. Discuss main pillars to consider when talking about R/F

3. Action Items/Homework for Next Meeting

4. Set recurring meeting time

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1. What is Reach & Frequency, and what is it important?

2. How is Geopath calculating R/F?

   1. Observed data + validation

   2. How are we building a model?

   3. What is the model, and why is it valid?

3. Why is it valid?

   1. Validating the observed data

   2. Aligning model with observed data

4. So what?

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Action Items ahead of Next Meeting

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